IF ONLY WALLS COULD SPEAK - Blancpain

NEWS
records as the world’s thinnest automatic
chronograph, the world’s first modern diving
watch, the world’s first automatic winding
tourbillon with 8-day power reserve, and
carrying forward to the very recent past, the
world’s first running equation of time wrist-
At the heart of Blancpain’s world
record thin chronographs, the column
wheel and vertical clutch mechanisms
watch, the world’s first perpetual calendar
with hidden correctors and the world’s thinnest
perpetual calendar. After debuting at
the re-opening ceremony for its Le Brassus
workshop, the Tradition of Innovation Exhibit
has now embarked on a world tour.
But the theme of the Exhibit and the
book was seen to have a deeper significance.
It represents the core values of
Blancpain—a single-minded quest to expand
the frontiers of haute horlogerie
by undertaking new challenges while at
the same time remaining faithful to the
most honored watchmaking traditions.
This Blancpain ethos is now reflected in its
new advertising motif, bearing the name
“Tradition of Innovation”.
These new advertisements which will be
rolling out over the coming months highlight
the innovations and inspiration embodied
in the Blancpain collection. Of
course, the watches are shown, but so are
key components of the movement that
bestow the special personality that
connoisseurs expect of a Blancpain watch.
As well the ads feature photos of hands
and tools of the watchmaker as he or she
works bring the watch to life. ■