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Since its organization in 1989, the Turf and Ornamental Communicators Association has been serving editors, writers, publishers, photographers, public relations/advertising practitioners, industry association leaders and others involved in green industry communications by fostering an open exchange of information regarding issues that affect how we communicate to our various audiences. TOCA Presidents-Year Jerry Roche 1989-1991 Pat Jones 1991-1992 Bob Tracinski 1992-1993 Ron Smith 1993-1995 Lisa Osborne 1995-1997 Cindy Code 1997-1999 TOCA History Steve Trusty 1999-2001 Pat Jones 2001-2003 David Cassidy 2003-2005 Bill Klutho 2005-2007 Ed Hiscock 2007-2009 Jared Bodnar 2009-2011 McGavock Edwards 2011-present TOCA Environmental Communicator of the Year Award 1999 Mark Welterlen (former Grounds Maintenance) 2000 Bill Love (W.R. Love Golf Architecture) 2001 Tim Doppel (Atwood LawnCare, Inc.) 2002 Doug Fender (Turf Producers International) 2003 Allen James (RISE) 2004 Ron Dodson (Audubon International) 2005 Jeff Gullikson (Spokane Country Club) 2006 Kevin Trotta (North Rockland Central School District, Garnerville, NY) 2007 Helen Stone (SW Trees & Turf) 2008 Allied Golf Associations of Colorado 2009 Dr. Larry Stowell and Dr. Wendy Gelernter (PACE Turf) 2010 Chris Gray (Precise Path Robotics) 2011 Anthony Williams (Stone Mountain Golf Club) TOCA Distinguished Service Award 1999 Den Gardner (Gardner & Gardner Communications) 2002 Bob Tracinski (John Deere) 2006 Owen Towne (Phoenix Environmental Care LLC) TOCA Scholarship Award 1992 -- Michelle Thomas, Ohio State University 1993 -- Jay Warnick, Utah State; Scott Hoffman, Colorado State 1994 -- Sally Moore, Michigan State; Nicole McCarren, Ohio State 1995 -- Teresa Cousins, California Poly; Katie Sue Thomas, Kansas State 1996 -- Rebecca Ann Williams, Michigan State 1997 -- John DeLisle, Michigan State; Miranda Juett, University of Missouri 1998 -- Christy Cassady, University of Kentucky; Louise Williamson, San Joaquin Delta College; David Fulgham of Mississippi State 1999 -- Jamie Vandecoevering, Oregon State; Carol Rudolph, North Carolina State 2000 -- Helen Fare, Western Texas College; Marian Boulet, Finger Lakes Community College 2001 -- Kelsey Hall, Ohio State; Beverly Moseley, U of Florida 2002 -- Linda Kiscellus, Wm Rainey Harper College, Ill; Jennifer Hoyer, Iowa State 2003 -- Beth Loberg, Iowa State University 2004 -- Patrick McCullough, Clemson University; Dan Fuhrman, Colorado State University 2005 -- David Baer, Harper College; Whitney Siegfried, Colorado State 2006 -- Angelina Toomey, University of Florida 2007 -- Kelly Norris, Iowa State; Patricia Jackson, U of Delaware 2008 – Carol Allen, U of Maryland 2009 – Jennie Love, Longwood Gardens 2010 -- Mikael Pehkonen, University of Guelph 2011 – Anna McIntyre, University of Georgia
TOCA News Release Guidelines for Marketers I will inform my company/clients that I follow the News Release Guidelines for Marketers as put forth by TOCA. These guidelines were developed by the editor and publisher members of TOCA. By following the guidelines, I can be better assured that coverage of the company and products I represent will be successful. 1. The news releases I distribute will be newsworthy. Under TOCA’s News Release Guidelines for Editors, editors are committed to selecting and publishing news releases which contain news “value.” This is the most important element needed for a news release to be published. Avoid sending releases that lack news value because editors may conclude that future releases will also lack news. 2. I will distribute news releases to the appropriate publications. Understanding the publications and the audiences they write for is critical. Sources, such as Bacon’s Media Directories or the magazine’s sales departments, can provide information about editorial direction. When possible, tailoring news releases specifically for certain magazines may increase publishing success. 3. My media list will be updated frequently to determine current contact information and editor preferences. Incorrect addresses, e-mails or fax numbers may delay the review of your release or cause its loss altogether. Today, editors prefer to receive news releases in a variety of ways, either by mail, fax or Email. Learn those preferences and follow them for each specific editor to be successful. 4. I will not call editors to confirm that a release has been received. I will also not call editors to ask when or if a news release will be published. Contacting editors about news releases is the biggest complaint editors have against PR practitioners. It is considered acceptable to call editors to pitch story ideas. However, virtually all editors state that they do not have the time to track news releases. In general, editors respond negatively to calls related to news releases. 5. I will not call editors to ask for clips of my published news release. If a copy of the published news release is needed, contact the magazine’s sales or circulation department. Virtually all editors say they do not have time to send clips. 6. I will never use advertising as a leverage for placement. To use advertising to “strong arm” editors to publish news releases or other editorials is a serious breech of professional ethics. TOCA encourages companies to place the following statement on news releases distributed to TOCA editor members: “We follow the TOCA Guidelines for News Releases.”
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Page 5 and 6: Roger Billings Sr. Manager of Creat
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Page 25 and 26: Amanda Smith Mesa, AZ Rob Stevenson
Page 27 and 28: IMRE Abby Draper Raleigh, NC McGavo
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Page 31 and 32: TOCA 2011-2012 Board of Directors P
Page 33: TOCA 2011-2012 Committees Strategic
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Page 39 and 40: Bylaws of Turf and Ornamental Commu
Page 41 and 42: Incorporation. BYLAWS OF THE TURF A
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Page 47 and 48: transacted thereat shall be legal a
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Page 55 and 56: authority may be general or confine
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