ETTER FROM THE PRESIDENT

Standards (continued)
We believe open communication fosters informed decision making in a democratic
society.
• We will reveal sponsors of research, events and interests represented.
• We will disclose any conflict of interest or financial interest in related
organizations/businesses.
• While recognizing the value and expertise of industry-supplied material, we also
believe in a clear distinction between editorial content and advertising.
• We discourage advertising designed to mimic editorial and recommend
identification of editorial content sources
We believe in trust within our industry and therefore require the appropriate protection
of confidential and private information.
• We will safeguard the confidences of present, former, and prospective clients,
customers, audiences, information sources, etc.
• We will protect privileged, confidential or insider information received from a
colleague, peer, client, customer or information source.