DIvIDEnD - Stephen M. Ross School of Business - University of ...

a:
Innovation
cut costs. hunker down. Ride out the storm and live another
day. all standard reactions in a recession. But breakthrough
innovation doesn’t follow rules or standards.
innovators cut against the grain. they see opportunity amidst
tumult; a chance to forge a little order amidst a larger chaos.
some see opportunity in a market. others spy it in a technology,
a process, or an existing company. there are many ways to
define innovation. But any true definition embraces the impact
of guts, timing, and luck.
innovation is not for the faint of heart. it’s certainly not
easy. But it can be exhilarating. in the following pages, you’ll
meet Ross alumni doing everything they can to seize the day:
entrepreneurs taking personal and financial risks to transform
nascent ideas into thriving businesses, financiers nurturing the
next generation of growth firms, and innovators finding new
value streams inside global corporations.
they’ve all got guts. they’ve all got timing. as for luck, these
Ross alumni are making their own.
spring 2010 DIvIDEnD 29