2012 sPonsor Profiles - Employer Healthcare & Benefits Congress

e-Program

2012 Congress Program
4 TH Annual
3555 South Ocean Drive Hollywood Florida
C O N F E R E N C E
www.CorporateWellnessConference.com
www.HealthcareReformConference.com
Corporate
Health&Wellness Association
The Voice of Employee Wellness
www.Wellnessassociation.com
OFFICIAL CONFERENCES OF
4
Employer Healthcare & Benefits
C O N G R E S S . C O M
Th Annual
SF
OFFICIAL ASSOCIATIONS OF
www.VoluntaryBenefitsConference.com
3
SELF FUNDINGEMPLOYER
rd Annual
HEALTHCARE & WORKERS COMPENSATION CONFERENCE
www.SelfFundingConference.com
www.VBAssociation.com www.SelfFundingAssociation.com

2012 exhibit hall
*The EHBC has included additional exhibitors to the conference. Booth #205-216 are placed right outside of the Exhibit Hall entrance.
100 National Guardian Life
101 Teladoc
102 OIC Innovations, The DeskTop Elevator
103 Purchasing Power
104 VPI Pet Insurance
105 Alignmed-Evidence Based Apparel
106 The Vitality Group
107 Wellness Jackpot
108 Pure Wellness
109 Hooper Holmes Health & Wellness
110 WellCard Health
111 Colonial Life
114 The Guardian Life Insurance Company
of America
115 Quality Health Management
116 US Script, Inc
117 US Script, Inc
118 HealthCheck 360
119 AIG Benefit Solutions
122 MDLIVE
123 Epic Hearing Healthcare
124 Cleveland Heart Lab, Inc.
125 Careington International Corporation
126 Laboratory Corporation of America
Holdings
127 Hallmark Business Connections
128 ResMed
129 Aflac
130 Sapoznik Insuance & Associates
131 Ekho Brand Americas, LLC
132 Tailwind
133 AmeriDoc
134 Symetra
135 INSIGHT BENEFITS GROUP
136 Pro Care Rx
137 Simplicity Health Plans
138 Vision Vitals Foundation
139 Vision Vitals Foundation
140 Nuskin/Pharmanex
141 H2U | Health to You, LLC
142 P3NET
143 Agile Health
144 American Optometric Association
145 Healthy Achievers a Boon Group
Company
146 Abacus
147 Monsour Executive Wellness Center,
USF Health
148 ImmuneTech Inc.
149 Health Advocate, Inc.
150 SpectraCell Laboratories
151 AAA
152 HUMANA
153 Benefits Connect
154 Legal Acces Plans
155 Imperial
156 PayCheck Direct
157 Marsh U.S Consumer
158 Wellness Concepts
159 Care Here, LLC
160 Catamaran
161 Catamaran
163 HealthFocus International
164 Continuance Health Solutions, Inc.
164 DialysisPPO
165 BioIQ
166 Imperial
167 BSDI
168 US Wellness
169 Benecard PBF
170 League of American Bicyclists
171 L&T Health and Fitness
172 Vertex Pharmaceuticals
173 Daeyang eT&C, Ltd.
174 IMEDECS
175 Walker Tracker
176 OraSure Technologies
177 VSP Vision Care
178 Life Secure Insurance
179 BIOSPACE, Inc.
180 Take15 Now, LLC
181 TRICAST, Inc.
182 United Healthcare
183 Allstate Benefits
184 Healthentic, Inc.
185 Hubbub Health
186 Plum Benefits
188 Angiology Corporation of America, Inc.
189 Pet Assure
190 American Workers Insurance Services (AWIS)
191 LipoScience, Inc.
192 Employee Benefits Resource Group
193 HMS Employer Solutions
194 CardioChek Health Designs
195 Sensa
196 The Full Plate Diet
197 March of Dimes
197 Produce for Better Health Foundation
198 Health Renaissance Coachsite Wellness
199 ArmsRX Pharmacy Benefit Consultants
200 HbD International
201 Express Scripts
202 YoFi Wellness
203 The Taben Group
204 Employer Pharmacy Solutions
205 Employee Travel Specials
207 LegalShield
209 Inspired Perspectives LLC
210 ASI Corporation
212 Keas
215 Solstice
216 FitBehavior.org
1W Diet Busters
2W 2Morrow Mobile
3W InfoDocRX
4W Unleash Your Groove
4WA Pete Thomas Wellness
5W-7W Wellthsmart Workplace Wellness
42

©2012. Hubbub Health, all rights reserved.
Partial Client List
AMC Theaters
American Century Investments
Applebee’s/IHOP
BlueScope Steel
Colliers International
Devon Energy
Essilor of America
Fellowes
Garmin International
H& R Block
Helzberg Diamonds
Leggett & Platt
Pacificorp
Pizza Hut FranchisHolders Assn.
Sprint
Founder’s Statement
The Taben Group was founded in 1990 as a “boutique” provider of COBRA and Direct Billing
administration. Our first clients were large national employers frustrated by the lack of high quality
outsourcing options in this cumbersome area of benefits administration.
Taben’s mission is to provide high quality, “Get it right the 1st time” outsourcing services to every
client, every day . We accomplish this mission by combining a passion for excellence with proven
technology and 22+ years of benefit outsourcing experience.
Thank you for considering Taben as your COBRA, Direct Billing and Flexible Benefits administrator.
Contact The Taben Group
Office Location:
10875 Benson
Corporate Woods
Building 11, Suite #130
Overland Park, KS 66210
Direct Phone: 913-378-0578 | Toll Free: 800-675-7341
E-mail: crt@taben.com
+ =
Respectfully,
Chuck Tantillo C.E.B.S.
President
Sick of boring wellness programs? Energize your team with Hubbub.
Hubbub is a mobile and online playground that uses the love of the game to inspire people to get healthy. It’s an instant-on wellness solution that
turns things we all need to be doing—like drinking more water or taking the stairs—into fun, team-building challenges. Hubbub is simple to set up,
practically runs itself, and easily lets you build incentive-based challenges that target the personal health risks of your employees.
Ready to Hubbub? Learn more and sign up for a webinar at HubbubHealth.com/employers

Engage, inspire and
empower employees
to create a Culture
of Well-being. SM
“Zero Trends: HealTH as a serious economic sTraTegy”.

7
Program Contents
Exhibit Hall Layout 2
Governor’s Letter 9
Welcome Letter from the
Medical Tourism Association TM President and CEO
Congress Speaker Profiles 14
Corporate Wellness Magazine Leadership Awards 26
Voluntary Benefits Magazine Leadership Awards 27
Congress Agenda 30
Employer Healthcare & Benefits Congress Sponsor
Profiles
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58

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86-SelfFundingAd-092712-2.indd 1 9/28/12 10:20 AM
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9
Governor’s Letter

Broker
I’m always looking for
new
opportunities
in
sync
Introducing Accident and Cancer Insurance.
New additions to Guardian VoluntaryWorks℠.
We’re putting
new voluntary products
on the table
Change in the health care market is inevitable. Together, we can seize the opportunity.
Guardian VoluntaryWorks — now includes Accident, Cancer and Critical Illness coverages*.
Help employers provide comprehensive benefi ts, yet keep costs low. And we’ll help provide the
right products and support — at the right time. Working in sync, we’re poised to meet the challenge.
Watch our video at aboutemployeebenefi ts.com/vw
or call a Guardian Sales Representative.
R
Guardian
DENTAL DISABILITY LIFE VISION CRITICAL ILLNESS CANCER ACCIDENT
The Guardian Life Insurance Company of America, 7 Hanover Square, New York, NY 10004 *Coverage is not available in all states.

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Dear Delegates,
Welcome to the 4th Annual Employer Healthcare and Benefits Congress!
This year’s conference will be the best one yet. The exhibit hall will be jammed packed with brokers, carriers, HR
professionals and other senior level executives seeking innovative solutions in an ever changing business landscape.
The speaking and educational sessions will feature some of today’s leading thinkers and will offer valuable insights
into navigating the complex and ever changing elements of competition, compliance, and reform. This is the place
to be to position your organization for the future and to share common challenges and useful practices with industry
experts.
If you are looking to invest in yourself and advance your career why not take part in one of the certification sessions
offered at the congress? Set yourself apart as a specialist certified by the leading organization in the industry. Stop
by the certification desk at any time during the conference and sign up for one of the four sessions before they are
sold out!
This year our conference is integrated with the Medical Tourism Conference as more employers implement domestic
& international medical tourism. Technology and advancements have virtually shrunk the world. Individuals seeking
quality care at affordable prices have been crossing borders in ever increasing numbers. As employers seek to
expand benefits and contain costs, health and wellness travel will become necessary and practical solutions. It has
already begun with forward thinking companies such as Lowes, Pepsi, Wal-Mart and other organizations leading the
way across the globe.
The EHBC is the catalyst for building relationships and the networking platform is your vehicle. Log in, upload and
start connecting! Whether you are an employer seeking to improve benefits and contain costs, a service provider
offering cutting edge solutions, a consultant seeking access to new clients or anyone interested in learning about the
most innovative approaches to employee health and wellness the networking possibilities are infinite!
Our event next year will be held in Las Vegas! So plan ahead on attending the 5th Annual Employer Healthcare and
Benefits Congress, held November 2nd through the 6th.
We would like to thank all our speakers, exhibitors, sponsors, members, and the advisory board who helped this event
possible.
Jonathan Edelheit
CEO
Renée-Marie Stephano
President, Editor-in-Chief

We keep it $imple!
VOLUNTARY SHORT-TERM DISABILITY
HIGHLIGHTS
• Group size 6+ enrolled
• No % Participation Requirements
• No excluded W-2 industries
• Guarantee issue up to $700 per week at groups initial and annual enrollment
• Rate structure: issue or attained age
• Continuity of coverage
• Claims paid weekly
• Signature only applications & online
enrollment capability
• Pre-existing benefit option available
• Portability Option available
Other plans we offer: Voluntary LTD, Voluntary Group Life, Critical Illness, RX Card
Request quotes on our website: www.ABACUSseries.com
BSDI
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Software to Manage
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2012 Congress sPeakers
3555 South Ocean Drive Hollywood Florida

To learn more, please visit us at booth #133 or contact
Wes Huffman 901.757.9877 whuffman@ameridoc.com www.ameridoc.com

2012 Congress sPeakers
Michael J. Arledge came to LutherSales in April 2002 after over 25 years in Special Financing and
Private Label Credit Cards in the Banking Industry. In his tenure with LutherSales, Mike has built a
solid foundation of growth by adding National contracts with the likes of Veterans Canteen Services,
BOEING, IRS Childcare Centers, GSA Childcare Centers and many others. Years of consultative
selling expertise help Mike bring fresh approach to the Voluntary Benefits Market.
Debby Ball is the Director of Human Resources for MWI Veterinary Supply, a leading distributor of
animal health products to veterinarians in the United States and United Kingdom. In the United States,
MWI employs over 1,400 team members in 47 different states and also employs approximately 200
team members in the U.K.
Dr. Mark Bartlett is the VP of Global Research & Development for Pharmanex. He has degrees in
Biochemistry & Organic Chemistry from the Australian National University and a Ph.D. in Immunology
& Cell Biology from John Curtin School of Medical Research.
Alden J. Bianchi is lawyer with Mintz, Levin, Boston, Massachusetts. Alden represented the Romney
administration in connection with 2006 Massachusetts health care reform act, and he has testified
before the Senate Finance Committee on health care reform. He is also the author of the Bloomberg/
BNA Health Care Reform Advisor.
Phyllis C. Borzi was confirmed on July 10, 2009 as Assistant Secretary of Labor of the Employee
Benefits Security Administration (EBSA). EBSA oversees nearly 708,000 private-sector retirement
plans, approximately 2.8 million health plans, and a similar number of other welfare benefit plans that
that provide benefits to approximately 150 million Americans.
Adam Bosworth is a technology leader and innovator who was instrumental in building numerous
technology products, including Google Health, Microsoft Access, Microsoft Internet Explorer and BEA
WebLogic Integration and Workshop. Adam founded Keas in 2008 to help people improve their lives
by helping them to be healthier, and to help employers have a healthier, happier and more productive
workforce.
Dave Campbell is a Senior Vice President with Marsh U.S. Consumer and is a seasoned sales
professional in the Employer Benefits business. He is responsible for large case employer benefits sales
in the Northeast and Mid-Atlantic regions. Dave serves as a regional U.S. Consumer representative to
align Marsh sister companies for cross-sell opportunities and other strategic solutions.
Dr. Peter W. Carmel, a pediatric neurosurgeon who practices in Newark, N.J., served as the 166th
president of the American Medical Association (AMA) from June 2011 to June 2012. Dr. Carmel has
been a member of the AMA Board of Trustees since 2002 and a member of the AMA House of
Delegates since 1985. Dr. Carmel served as chair of the Specialty and Service Society (SSS) from
1992 to 1993 and helped the SSS achieve AMA bylaws recognition. Dr. Carmel has also served on
the AMA Council on Long Range Planning and Development and was its chair from 2000 to 2001.
For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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2012 Congress sPeakers
John Casey is the Director of International Benefits at Google, Inc. He handles the development
and execution of global benefits strategy with a focus on infrastructure, wellness and innovation. He
is Fellow of the Institute of Actuaries.
Jim Christenson, CEBS, Field Vice President, Allstate Benefits. Jim has been in the insurance
industry for 26 years, 22 of those years in workplace insurance benefits, Section 125 and employee
benefits communication. Jim obtained his Certified Employee Benefit Specialist (CEBS) designation
from Wharton School at the University of Pennsylvania in the fall of 1998.
Scott B. Clark is the Risk and Benefits Officer of the Office of Risk and Benefits Management for the
Miami-Dade County School Board, the fourth largest school system in the nation with over 50,000
employees and 340,000 students. Mr. Clark’s responsibilities include the oversight of the District’s
Risk Management programs encompassing a budget with annual expenditures of approximately $400
million.
Benjamin J. Conley is an attorney in the Chicago office of Seyfarth Shaw LLP. He focuses his
practice on employee benefit plans. Mr. Conley has experience counseling clients on qualified
retirement plans, health and welfare plans, and executive compensation.
Dr. James B. Couch, J.D., FACPE, for 30 years as a practicing physician, attorney and senior
executive for leading health care, financial, legal and professional services organizations, has devoted
his career to quality and patient safety, especially where the practices and principles of medicine,
law, information technology, business and risk management merge. He co-authored an Electronic
Greta E. Cowart focuses her practice in the area of employee benefits, health and welfare plans,
executive compensation, and retirement plans. Ms. Cowart’s practice has included representing
numerous clients before the Internal Revenue Service, the U.S. Department of Labor and the Center
for Medicare and Medicaid Services as well as representing a large employer in a team audit of all of
its employee benefit plans.
Robert B. Davis is an employee benefits consultant specializing in employer-sponsored retirement
and health and welfare benefit plans. In addition to advising clients on a range of compliance-related
issues, he leads the Washington Rewards Policy Center of Excellence. The Center of Excellence
publishes a weekly analysis of legal and regulatory developments relating to employee benefits for
Deloitte practitioners and clients.
Scott Decker recently joined Cambia Health Solutions where he leads the Consumer Transparency
Business focused on developing the next generation of tools and solutions to help consumers
become empowered purchasers of healthcare services. Previously Mr. Decker served for three years
as President of NextGen Healthcare, a national leader in the development and delivery of electronic
health records and financial systems.

2012 Congress sPeakers
Deb Deters is the Senior Vice President, Human Resources for Hub International, overseeing all
aspects of HR and Payroll for North America and Brazil. Deb brings over 20 years of experience in
Human Resources. She graduated Indiana University with a B.S in Business; minor is Psychology, a
concentration in HR and has her SPHR.
Kim Dwyer, Vice President Benefit Services - Advocate Health Care, Kim Dwyer strategizes designs,
develops and implements all employee benefits and wellness programs with communications to
support them. She is responsible for all administration and selection of benefits providers, including
third party administrators, managed care companies, benefit networks, trustee and recordkeeping
services.
D.W. Edington is a Professor in the Division of Kinesiology at the University of Michigan and Director
of the Health Management Research Center. He has initiated a retirement furlough from the University
and has spun off Edington Associates to help Organizations raise Healthy Well-Being to the same
level as safety and quality in the workplace and in the workforce.
Richard A. Egleston (“RAE”) Second Vice President, National Sales RAE re-joined Trustmark
Voluntary Benefit Solutions in 2002. He started with Trustmark in 1996, serving in various capacities
including Product Management and Sales Operations, and most recently National Sales. RAE has
more than 16 years of experience in the industry, including consulting with Accenture, Ltd. for Allstate
Gail Ewing is the Director Associate Health & Wellness at Sacred Heart Health.
Tom Farmer is a Senior Vice President with Marsh U.S. Consumer and is a seasoned sales
professional in the Employer Benefits business. He is responsible for large case employer benefits
sales in our Western Region and works with employers to develop mid-market solutions as well.
Additionally, Tom serves as a regional U.S. Consumer representative to align Marsh sister companies
for cross-sell opportunities and other strategic solutions.
Samuel H. Fleet is President and CEO of AmWINS Group Benefits of Warwick, RI, a leading broker
of comprehensive group insurance programs and administrative services. With more than 25 years of
health and benefit experience, Fleet has proven his unmatched expertise with the rise of his company
from a small regional business to a strong, national company renowned for helping providers, brokers
and employers thrive in today’s dynamic healthcare landscape.
Dr. BJ Fogg directs the Behavior Design Lab at Stanford University. A psychologist and innovator, he
devotes at least half of his time to industry projects. His work empowers people to think clearly about
the psychology of behavior change — and then to convert those insights into real-world outcomes.
For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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2012 Congress sPeakers
TJ Gibb is responsible for distribution and strategy for the Specialty business including dental, vision,
life, disability, stop loss, and worksite voluntary benefits. TJ has an extensive background over his
20 years in the benefits business. He has held leadership positions for Humana, KMG America, and
ING. TJ has led business areas including employee benefit and affinity sales, marketing, benefit
communication technology, and product development. He has served on the board of several industry
associations.
Tami Graham is the Director of Global Benefits Design within Intel’s Worldwide Compensation and
Benefits Group. Tami was formerly a member of Intel’s HR Legal Group as a legal advisor for the
design and administration of Intel’s compensation and benefit programs. Prior to joining Intel in 1999,
Tami served in a similar legal role with JCPenney Company, and in private legal practice advised
many large companies on a wide range of benefits matters.
Lisa Han’s healthcare practice includes mergers, acquisitions and restructurings of insurance
companies and healthcare entities; strategic alliances between hospitals and physicians;
reimbursement issues between providers and payers including product and network issues, prompt
payment compliance, audits and recovery; complex managed care contract negotiations; and
regulatory compliance for healthcare providers.
Jon Harris-Shapiro is the President of Continuance Health Solutions. His projects help clients
improve the health status of their covered population, promote the use of quality health care services,
& control medical and productivity-related costs.
Robert L. Heston, Jr. assumed responsibility for the Legal Access Companies in 1982 and became
a pioneer in the early stages of legal plan development. By combining his experience as an attorney
and his personal passion to create better access to quality lawyers, he has been instrumental in
the development of the proprietary network management infrastructure utilized by Legal Access and
LegalEASE.
Michelle Hicks is a Director in the Communication practice of Buck Consultants, a Xerox company.
Michelle has nearly 15 years of strategic business communication experience. She specializes in
designing and implementing strategies to help organizations manage and communicate changes in
their culture, benefit and compensation programs, and organization structures.
Chris Hill is the Founder and CEO of Spotlite. Spotlite offers a benefits enrollment and communication
technology designed to simplify the delivery of employee benefits. Spotlite facilitates a shift to
consumer-driven benefit plans by helping employers overcome the challenge of offering voluntary
benefits on traditional enterprise and benefits administration systems. Spotlite serves more than
3 million employees from large employers, including Starbucks, Yahoo!, Chevron, and Abbott
Laboratories.
John Holcomb is the VP of Healthcare Operations at Target. He leads the Pharmacy Professional
Services, Retail Clinics, and Finance Teams for Target’s Healthcare businesses as well as strategy for
Target’s Healthcare Technology development roadmap.

2012 Congress sPeakers
Denise J. Holland, MHA is a health insurance and employee wellness expert with over 15 years
experience creating effective, data driven corporate wellness programs. She is the President of Inside
Employee Wellness and Consulting, a corporate wellness consulting firm specializing in wellness
programs for medium to large manufacturing companies.
Joel Horowitz concentrates his practice in employee benefits and executive compensation, and has
extensive experience in the design and operation of tax-qualified and nonqualified plans, including
401(k) plan compliance, newer uses of defined benefit pension plans, and deferred compensation
arrangements. He counsels employers and executives on retention and severance, equity-based
Missy Jarrott is the Director of Human Resources for Chatham Steel Corporation, Savannah,
Georgia. Chatham Steel has steel service center locations in six states. Missy has over 25 years
of experience in training and development, quality improvement, management leadership, benefits
management and human resources management.
Breckon Jones is Director of Health and Benefits, at American Express, with responsibility for the Europe,
Middle East and Africa (EMEA) region. American Express’ Healthy Living and wider Benefits program has
won several European and International awards and has received much public praise as an industry gold
standard. Jones joined American Express from Unilever, where he held the role of Employee Health and
Wellness Manager, pioneering an innovative model for workplace health enhancement and culture change
which influenced the UK Government’s policies on employee health.
Donald Jones is currently Sr. Director, Global Benefits with Yahoo!, a global leader in digital media
and internet technology and communications, in Sunnyvale, CA. He is responsible for corporate
benefits including all health care, retirement, lifestyle and wellness benefit plans, and benefits
communications.
Patrick Jordan is a content specialist for Disney Institute. In this role, Patrick integrates more than 30
years of executive health care and business experience into helping organizations benchmark Disney
best practices as they strive to enhance the way they do business.
P. Mona Khanna, M.D., MPH, FACP is a triple board-certified physician and Emmy award-winning
medical journalist who serves as the Medical Contributor to Fox Chicago News and Visiting Clinical
Associate Professor at the University of Illinois. She is the only medical doctor alumna inducted into
the Medill School of Journalism Hall of Achievement at Northwestern University.
Jennifer Kingsley-Wilson is the Chief Executive Officer at ARMSRx. She offers her clients over 20
years’ knowledge and expertise in the employee benefits and Pharmacy Benefit Industry.
For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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2012 Congress sPeakers
Julian Lago attended Kean University in Union NJ. He entered the insurance industry as a college
agent with New England Life and shortly after graduation moved to Florida and became a agent with
Northwestern Mutual Life. His professional career includes positions as Manager for Life & Health at
Walton Insurance and broker with Acordia of S Florida. He currently leads the Life, Health & Employee
Benefits Division of Plastridge Agency Inc. an independent insurance agency in South Florida.
Ralph Lardieri is the Wellness Manager for Wawa, Inc. Prior to joining Wawa 2.5 years ago, Ralph
worked as a Wellness Manager for American Standard Companies and Herman’s Sporting Goods.
Ralph earned his B.S. in Health Education from William Paterson University.
Ruth Larkin is the President of LifeCycle Benefits; an organization designed to specifically address
the Employer and Employee needs surrounding longevity planning and long-term care insurance
options in the worksite marketplace.
Cheryl Larson is Vice President of the Midwest Business Group on Health (MBGH) and manages
the coalition’s educational and networking activities, member services and partner relations. MBGH is
a not-for-profit, 501(c)(3) educational and research organization of over 100 large, self-funded public
and private employers who are represented by the human resources and health benefits professionals
within these organizations.
Ronald S. Leopold, MD, MBA, MPH is a well-recognized industry thought leader focusing on the
future of work, health and employee benefits. He is a member of the National Speakers Association
and is recognized for his entertaining style that blends thought-provoking industry insight with
compelling illustrations and humor.
Bob Losure is the former CNN Headline News anchor, correspondent, author, and two-time cancer
survivor Bob Losure continues to be in demand in 2012 as spokesman, emcee, and facilitator for
companies including Delta Airlines, Mercedes-Benz, RadioShack, BellSouth, OfficeMax, the IT
Asset Management Association, and the Outdoor Advertising Association of America. In May, 2012,
Sally Luck is HR Director, Corporate Services and Wellness for Hallmark Cards, Inc. in Kansas City,
MO. Though employed at Hallmark the past 28 years, she assumed this role in 2009 as a result of a
realignment of Hallmark’s HR division designed to strengthen its wellness program.
Bill MacLean oversees Health Partners Network, Inc. (HPN), a regional physician-hospital
organization managed care network. He manages a staff of eleven and reports to Thomas Jones,
President and CEO of WVUHS.

2012 Congress sPeakers
Nicole Martel is the Manager of Health & Wellness Management at Advocate Health Care.
Nicole serves as the strategic and operational lead for Advocate’s health and productivity program,
which is offered to over 29,000 adult participants in the medical plan. With the program’s unique
incentive structure, Advocate is focused on helping participants reach their health and wellness goals
so that they can take their best health into retirement.
Michael Martocci, is the 2nd Vice President at Guardian Life Insurance Company of America. Michael
is the head of Worksite Markets and has over 20 years experience in the insurance industry with a
focus in voluntary benefits, worksite marketing and brokerage operations. Mike is leading Guardian’s
expansion in the Voluntary/Worksite markets where he is responsible for product development,
enrollment, service and distribution for its $800 million Voluntary/Worksite business.
Kevin McCarty began his career in public service in 1988, becoming an expert in workers’
compensation issues with the Florida Department of Labor & Employment Security. His experience
gained him a position with the Florida Department of Insurance in 1991. In 1992, McCarty became
a point-man to implement strategies to improve the private marketplace following the devastation of
Hurricane Andrew. The governor and the Florida Cabinet announced McCarty as the first appointed
insurance commissioner in January 2003.
Greg McLoughlin is the Managing Director at HbD International. He is regarded as a leader and
pioneer in the progressive Australian workplace health industry and is regularly invited to be an expert
speaker at both national and international events.
Dr. Stephen M. Montaquila, O.D., F.A.A.O. is the Chair of the American Optometric Association
Third Party Center. He is a fellow in the American Academy of Optometry and is certified by the
American Board of Optometry. He maintains a full time primary eye care practice in Warwick, RI.
Dr. Montaquila is active in clinical research and lectures nationally on third party, health reform, and
ocular diseases and disorders.
Sandra G. Morris is the Senior Manager of U.S. Benefits Design for The Procter & Gamble Company.
Her responsibilities include the strategic development, deployment and administration of benefits for
P&G’s U.S. employees and retirees. After thirteen years as a critical care nurse, nursing supervisor
and nursing professor, Sandra joined Procter & Gamble in 1990 and has since served in several
benefits management and human resources roles.
Lindsay Resnick, Chief Marketing Officer, KBM Group has thirty years of professional experience in
health care and insurance. He is Chief Marketing Officer of KBM Group: Health Services, a national
marketing services provider that combines consumer data with segmentation analytics to drive
online/offline direct marketing campaigns. KBM Group works with companies across the healthcare
and insurance ecosystem to drive down the cost of acquiring customers and enhance consumer
engagement.
Olga Reupert is Vice President, Benefits and Compensation for Hub International. Olga brings
over 20 years of benefits experience and has designed and implemented award-winning wellness
programs for the private sector.
For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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2012 Congress sPeakers
Dr. Bruce Rogen is the Chief Medical Officer for the Cleveland Clinic Employee Health Plan, and
is board certified in internal medicine. After graduating from Brown University with a BA in biology
he attended Tulane University Medical School, where he received both his MD and MPH degrees.
Following a residency in general internal medicine at UCLA he settled in Los Angeles for the next
fifteen years, working with Kaiser Permanente.
Doug Rooker joined Purchasing Power in 2008 as VP of Sales, bringing over 15 years of experience
in B2B marketing, sales and sales management. His solutions-oriented approach has made him very
successful in the voluntary benefits industry as he is particularly skilled in assisting employers to build
their internal brand with their employees, and align the needs of the organization with the needs of the
employees. He earned a BBA from the University of Georgia.
David Saltzman is a transformation strategist and thought leader with more than 30 years experience in
the retail, wholesale, technology and administrative insurance arenas. He began his career in 1981with
State Mutual Life Assurance Company of America as a producer and ultimately, a trainer and sales and
brokerage manager. In 1984 he founded D.A. Saltzman & Associates, an agency focused on the corporate
and executive markets.
Domenic Salvato is the VP of National Accounts for Transamerica Employee Benefits, and is based in
Philadelphia, Pennsylvania. Domenic graduated from the University of Delaware and has over a decade
of experience in the insurance industry.
Andrew Scibelli is Manager of Employee Health & Well-Being at NextEra Energy Inc. a Florida
based company. His responsibilities are the strategic and overall management of a comprehensive
companywide health and well-being program for employees and their families in 27 states with in
the US. This includes on-site medical centers, exercise facilities, comprehensive health promotion
programs, Nutrition and weight management services, and EAP.
Michael Sedgwick is the Administrative Manager of the Palm Beach County Firefighters Employee
Benefits Fund. The Benefits Fund is an independent Trust established in 1984 to provide insurance
benefits for the active and retired members of Palm Beach County Fire Rescue located in South
Florida. The Benefits Fund has been providing Self Insured medical, dental and prescription coverage
for its participants for 28 years and is one of the oldest continuously operated Self Insured Funds in
the nation.
Rob Shestack is the Chairman and CEO of the Voluntary Benefits Association, the first national
non-profit trade association focused on Voluntary Benefits for employer groups and affinity groups.
Our goal is to promote the education, implementation and enrollment of Voluntary Benefits in the
workplace. Rob previously worked at Marsh US Consumer as the Managing Director and National
Sales Leader of Employer Benefits Business.
Edward Shulkin is the President at GiftCard Partners and is an experienced gift card marketer with
decades of experience in and around the retail industry. His senior management experience with
major retail chains brings GCP an exceptional combination of mentorship, big picture thinking and
detailed execution for the development of B2B gift card programs.

2012 Congress sPeakers
Stan Sword. Mr. Sword serves as vice president of Total Rewards for Sprint Nextel in Overland Park,
Kansas. He serves a dual role as vice president of Relationship Management for Sprint’s corporate
center functions. Sword came to Sprint from Applebee’s International, where he was an executive
vice president and their Chief People Officer. Prior to Applebee’s, Sword spent seven years at Cerner
Corporation, a $1B health care information technology provider. The first five years he served as
Cerner’s Chief People Officer and the last two years he was the president of their Great Lakes
Pani Tademeti is a native of Visakhapatnam, India. Pani was educated in India, earning an
undergraduate degree in Physics, Mathematics and Chemistry, and postgraduate degrees in
Personnel Management and Law. After coming to the United States, Pani continued his education at
Wake Forest University’s Babcock School of Management, where he earned an MBA. Pani has been
the Program Manager for NCFlex since March, 1995.
Sheila Thomas is the Director of Human Resources for the Denver Broncos Football Club and is
responsible for human resources and benefit administration for staff, coaches, and football players.
She joined the Broncos in 1992 as Payroll Administrator, and at that time, there were no HR
departments in the NFL. She has been a member of the Broncos staff lead by six head coaches.
Pete Thomas is the official Corporate Health and Wellness Association Ambassador. A full-time
motivational speaker, teacher and spokesperson, Pete Thomas helps corporations motivate and
engage employees in their company’s wellness programs. Thomas is also the author of the new
book, “Lose It Fast, Lose It Forever: A 4-Step Permanent Weight-Loss Plan from the Most Successful
“Biggest Loser” of All Time.”
Tori Tomlinson is the CEO at US Wellness and has led the company through its development, launch
and growth. She is responsible for providing the vision, product development and business modeling
for the company.
Joseph Torella currently serves as President of the Employee Benefits Division at HUB International
Northeast, a leading insurance brokerage firm, and part of HUB International Limited, one of the
world’s premier brokers as a member of the National Employee Benefits Leadership Team. A 23 year
industry veteran, he is responsible for the overall management of the Employee Benefits operations
throughout HUB Northeast’s regional offices in New York, New Jersey, Connecticut and Pennsylvania.
Mr. Torella joined HUB in December 2009.
Susan Tufts has managed the Wellness Program at L.L.Bean for over 25 years. L.L.Bean’s Wellness
program has been successful because it reflects the values of our company. Health and Safety are an
integral part of how we work and who we are.
Troy R. Underwood is the CEOTranscend Technologies Group, Inc., dba benefitsCONNECT®. As
an entrepreneur with a talent for finding and developing technology solutions for business proble
As CEO of Troy strategizes ways to provide sophisticated, cutting-edge technology that improves
efficiency and benefits communication within the broker community. benefitsCONNECT® is one
of the nation’s leading online benefits enrollment, administration, and eligibility tracking systems for
health insurance brokers and employer groups.
For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
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For a complete profile of all our 2012 Speakers, please visit our website: www.EmployerHealthcareCongress.com
25
2012 Congress sPeakers
Dr. John Villa is the Medical Director and lead physician for the Palm Beach County Firefighters
Employee Benefits Fund Health & Wellness Center, a full service primary care and urgent care facility
for the exclusive use of the participants of the Self Funded Insurance Plan. Dr. Villa is dual Board
certified in Family Practice and Emergency Medicine and has been a practicing physician for over 15
years.
Gregory Viviani focuses his practice on employee benefits. He has experience in all aspects of
employee benefits law and related income tax matters including ERISA requirements, tax-qualified
retirement plans, nonqualified deferred compensation plans, fringe benefits and employment taxes.
He has particular experience in matters relating to governmental bodies and tax-exempt organizations.
Rick Wald is the national practice leader for Deloitte Consulting’s employer health reform strategy
practice and the employer healthcare consulting practice. He has 30 years of consulting experience
and specializes in employee benefits strategy in a post-health reform environment, rewards
transformation and healthcare consumerism. Rick has developed a Health Reform Diagnostic,
assessing the actuarial and workforce planning implications of reform proposals on employers.
Tracy Watts is a partner in Mercer’s Washington D.C. office and is Mercer’s U.S. Leader for Health
Care Reform. A consultant with Mercer for over 25 years, she is the Client Solutions Leader for
the Health and Benefits business in the South. Tracy specializes in health care cost management,
assisting employers in the design, evaluation, and ongoing management of health and group benefit
plans for active and retired employees.
Anne B. Wilde is an experienced attorney and human resources professional who has advised
employers on complex employment-related matters for fifteen years. She has advised private and
public employers from a spectrum of industries, a third-party benefit administrator and various plan
sponsors of self-funded group health plans.
Alyssa Williamson is the Chief Operating Officer at US Wellness. She is responsible for maximizing
client satisfaction and is also instrumental in ensuring regulatory compliance, due diligence and
strategic development for its clients.
Brad Wolfsen is the Chief Operating Officer for Safeway Health, a subsidiary of Safeway, Inc. In that
role, he’s responsible for developing and delivering Safeway’s unique health benefits solution to selfinsured
employers. Prior to joining Safeway Health, he was Vice President of Strategy and Health
Initiatives at Safeway.

Corporate Wellness Magazine Leadership
The Corporate Wellness Conference (CWC) and Employer Healthcare & Benefits Congress (EHBC) proudly present the
2012 Corporate Wellness Leadership Awards. The Corporate Health and Wellness Association (CHWA), in conjunction
with the Corporate Wellness Magazine (CWM), recognize a select group of individuals each year whose achievements
have enhanced and brought innovation to the Corporate Wellness industry.
This award recognizes a leader in the Corporate Wellness industry for providing an exemplary program or innovation
consistent with the vision of the Corporate Health and Wellness Association’s goals; to advance Corporate Wellness,
initiate improvement and education by engaging plan members, and promote proven strategies. The award also honors
individuals whose professional accomplishments embody such qualities that drives the Corporate Wellness industry
forward.
Andrew Scibelli
Manager Employee Health & Well-being
FPL
Denise Holland
Director, Employee Healthcare
Hog Slat Inc.
Kim Dwyer
Manager Worksite Wellness
Advocate Healthcare
Ralph Lardieri
Wellness Manager
Wawa
Samanntha DuBridge
Global Benefits Strategy Director
HP
Award Recipients
Bernie Knobbe
Sr Directory, Global Benefits
Yahoo
Jill Zartman
Wellness Coordinator
Premiere
Missy Jarrott
Director, Human resources
Chatham Steel
Sally Luck
HR Director, Corporate Services and Wellness
Hallmark
Stan Sword
VP Total Rewards
Sprint Nextel

Voluntary Benefits Magazine Leadership Awards
The Voluntary Benefits Conference (VBC) and Employer Healthcare & Benefits Congress (EHBC)
proudly present the 2012 Voluntary Benefits Leadership Awards. The Voluntary Benefits Association
(VBA), in conjunction with the Voluntary Benefits Magazine (VBM), recognizes a select group of
individuals each year whose achievements have enhanced and brought innovation to the voluntary
benefits industry.
This award recognizes leaders in the Voluntary Benefits industry for providing an exemplary program or
innovation consistent with the vision of the Voluntary Benefits Association’s goals; to advance Voluntary
Benefits, initiate improvement and education by engaging plan members, and promote proven strategies.
The award also honors an individual whose professional accomplishments embody such qualities that
drives the voluntary benefits industry forward.
Alison Capizzi
Voluntary Benefit Consultant
Gallagher Benefit Services, Inc.
Ruth Larkin
President
LifeCycle Benefits
Jason Steed
Vice President, Voluntary Benefits
& Technology
Pacific Resources
Award Recipients
Jim Davidson
President
EOI Service Company, Inc.
William Stafford
Vice President, Member Services
United Benefit Advisors in
Indianapolis
Troy Underwood
CEO
benefitsCONNECT

2012
Congress Agenda
4 TH Annual
C O N F E R E N C E
www.CorporateWellnessConference.com
www.HealthcareReformConference.com
Corporate
Health&Wellness Association
The Voice of Employee Wellness
www.Wellnessassociation.com
OFFICIAL CONFERENCES OF
SF
OFFICIAL ASSOCIATIONS OF
at a Glance
www.VoluntaryBenefitsConference.com
3
SELF FUNDINGEMPLOYER
rd Annual
HEALTHCARE & WORKERS COMPENSATION CONFERENCE
www.SelfFundingConference.com
www.VBAssociation.com www.SelfFundingAssociation.com

Our
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Doctor Visits & Surgical Centers Prescription Drugs Hearing Vision
Dental 24/7 Doctor Diabetic Care Services, Vitamins & Daily Living Products
MRI, Imaging & Lab Testing Medical Bill Help WellCard Rewards
Savings can range from 10% to 50% or more, depending on the service.
Visit us at Booth 110 at
the Employee Healthcare
& Benefits Congress
Now you can afford to
take care of your health
Visit www.wellcardhealth.com, or call 866-529-6521 for more information.
Discount Program. This is Not Insurance.

WEdnEsdAy | OCTOBER 24 TH 2012
7:00 AM - 9:00 AM Registration
9:00 AM - 5:00 PM
1:00 PM - 1:50 PM
2012 Congress agenDa
3RD FLOOR FOYER
Global Ministerial Summit
INVITATION ONLY
Introduction to Corporate Wellness ~ Beginning Steps to
Implementing a Corporate Wellness Program
REGENCY BALLROOM 2 CORPORATE WELLNESS
This course will be a comprehensive overview and introduction of how to begin a corporate
wellness program for companies of any size. Denise Holland, Plan Administrator for Hog Slat, Inc
and President of Inside Employee Wellness and Consulting will show you the basic elements of a
successful wellness program, discuss whether to use vendor or in house resources for program
administration, show you the tools and processes you need to create a wellness program, and
provide examples of effective wellness programs for small and medium sized employers.
• Denise Holland, Director, Employee Healthcare, Hog Slat, Inc.
Introduction to Self Funding ~ How to Setup a Self Funded
Program
ATLANTIC BALLROOM 2 SELF FUNDING
Self-funding is no longer limited to large organizations. The passage of healthcare reform has
been followed by a rapid acceleration of small and mid-sized organizations electing a partial
self-funding solution. These organizations have realized greater awareness of claim drivers,
control over rising expenses and tax benefits. This session will address the various options
available for companies to explore on and individual basis or in partnership with other like-minded
organizations, along with:
• The mechanics of self funded medical vs. conventional medical insurance
• Organizations that can benefit from self-funding
• Stop Loss types
• Claims administration and management
• Laws and compliance
• Sam Fleet, President & CEO, AmWINS Group Benefits
2:00 PM - 2:50 PM An Examination of the Landmark Supreme Court Decision
on PPACA
REGENCY BALLROOM 2 HEALTHCARE REFORM
On June 28, 2012, the Supreme Court upheld the constitutionality of the individual mandate,
which many view as the heart of the Affordable Care Act. Few predicted this outcome, an’d even
less predicted which justices would side with the majority. In this session, you will learn:
• The issues facing the court,
• The expected outcome versus the actual outcome, and
• The impact of the ruling, including the limitation of the Medicaid expansion, on employers,
insurers, and providers.
• Donald Jones, Professor of Law, University of Miami
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Congress agenDa
2:00 PM - 2:50 PM
ATLANTIC BALLROOM 2 SELF FUNDING
2:50 PM - 3:50 PM
3:00 PM - 5:00 PM Disney’s Approach to Business Excellence
REGENCY BALLROOM 1
3:00 PM - 3:50 PM
ATLANTIC BALLROOM 2 SELF FUNDING
WEdnEsdAy2012
Take Charge of Your Future ~ A Self Funding Success Story
This session will be a case study of how several employers manage their costs under their self
funded health insurance and workers compensation plans. In the session you will learn:
• Stop Loss Insurance, what it is, and decision for and against using it
• Comparisons of Fully Insured Plans versus Self Funded Plans
• How an employer can use the data of their medical plan wisely in order to tailor the self funding
program and benefits to different demographics
• Michael Sedgwich, Benefits Administrator, Palm Beach County Firefighters
• Dr. John Villa, Medical Director/Physician, Palm Beach County Firefighters
Voluntary Benefits Association Annual Advisory Board Meeting &
Membership Meeting
ROOM 307 FOR ADVISORY BOARD & MEMBERS ONLY
In this session, the Disney Institute will take you behind-the-scenes to understand the key elements
of a successful business: creativity/innovation, leadership excellence, quality service, brand loyalty
and selection, training and engagement—each a critical link in the renowned “Chain of Excellence.”
The global success of the Disney organization attests to the proven business practices that remain
the underlying principles of Disney’s Approach to Business
• Patrick Jordan, Custom Solutions Manager, Disney Institute
Managing the Rising Costs of Biologic Drugs and Specialty
Pharmacy Benefits
A major challenge and focus for employers continues to be the substantially higher cost of specialty
medications – biologics and other drugs designed to treat complex medical conditions. Costs
for specialty products are expected to reach 40% of employer pharmacy spend in the next 5-8
years, making it essential that effective strategies, along with plan design, are in place to support
cost management efforts, improve patient outcomes and address employee productivity. At this
session, you will learn about a national employer initiative to address these challenges and hear
from a leading employer who recognizing the importance of managing specialty pharmacy benefits
through innovation and grass roots efforts, and achieving enhanced quality of care and value
through common sense approaches to case management, drug utilization, integrated medical and
pharmacy data and cost sharing.
• Cheryl Larson, Vice President, Midwest Business Group on Health
• Sandra Morris, Senior Manager Employee Benefits Design,
Procter & Gamble
Using Your Data to Measure & Evaluate the Success of Your
Wellness Program
REGENCY BALLROOM 2
CORPORATE WELLNESS
In today’s business environment everyone is competing for resources. Managing a Wellness
Program in a corporate setting is no different. The easiest way to gain support and resources for
any Wellness Program is by showing its effectiveness, but how do you do that? This session will
look at a variety of evaluation options that have been successful at L.L.Bean including program
participation, health risk measurement, actual cost savings, projected cost savings, ROI, pilot
programming and participant impact. At L.L.Bean we use the information we obtain through these
efforts to motivate employees, educate leaders, modify our approach, and get the resources we
need to keep our programs moving forward.
• Susan Tufts, Wellness Manager, L.L.Bean, Inc.

4:00 PM - 4:50 PM
5:30 PM - 6:30 PM
2012 Congress agenDa
How Can You Not Afford a Wellness Program? Key Best
Practices of a Wellness Program, Successful Employer
Case Studies
REGENCY BALLROOM 2
This discussion will include:
Introduction to Voluntary Benefits
CORPORATE WELLNESS
• Gaining CEO support
• Forming an integrated organizational structure
• Developing a strong, effective oversight team
• Establishing a wellness brand
• A good communication and internal marketing plan
• The importance of wellness champions
• Strategic Planning and Key Performance Indicators
• Developing an effective incentive plan
• Sally Luck, HR Director, Corporate Services & Wellness, Hallmark
• Missy Jarrott, Director of Human Resources, Chatham Steel Corp.
ATLANTIC BALLROOM 2 VOLUNTARY BENEFITS
Two of the leading and most successful experts in the Voluntary Benefits Industry lead the interactive
Voluntary Benefits Certification Workshop. Attendees will learn valuable insight into successfully
implementing hundreds of thousands of enrolled lives in both governmental and private companies.
• MODERATOR: Rob Shestack, Chairman & CEO, Voluntary
Benefits Association
• Tom Farmer, Senior Vice President/ Employer Benefits, Marsh
• David Campbell, Senior Vice President / Employer Benefits, Marsh
Welcome Reception Hosted By The World Medical Tourism & Global
Healthcare Congress
6:30 PM - 10:30 PM A Night at the Village of Gulfstream Park
TRANSPORTATION PROVIDED BY THE THE GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU
WEdnEsdAy
AGENDA CONTINUES ON THE NEXT PAGE
34

G od Health is Good Business
from the Exam Room to the Board Room
Dr. H. James Brownlee, Jr.
Medical Director
Monsour Executive
Wellness Center
As a busy executive, we know your time is
valuable. We also know your contribution and
health is key to the success of your organization.
Our goal is to provide excellence in executive
health and preventive physicals. Our services are
customized medical visits for each individual. Our
Executive Wellness team delivers expert clinical
diagnosis, health and lifestyle assessments and
recommendations just for you.
USF Health’s Executive Wellness program is
designed with the needs of a busy executive
in mind.
• State-of-the-art technology
• Concierge level services
• Qualified healthcare professionals
• Comprehensive and convenient
Contact your Monsour Executive Wellness Concierge
and make an appointment today.
(813) 974-1794 or dmarasco@health.usf.edu
USF Health Morsani Center for Advanced Healthcare
13330 USF Laurel Drive Tampa, FL 33612

THuRsdAy | OCTOBER 25 TH 2012
6:00 AM - 7:00 AM
7:00 AM - 8:00 AM Registration
7:00 AM - 7:50 AM
2012 Congress agenDa
Morning Activities (All Attendees Welcome)
Beachfront Morning Yoga with Yo-Fi Wellness Beachfront Morning Boot Camp
ROOM 302 WITH MITCHEL BLEIER ROOM 301 WITH PETE THOMAS OF NBCS THE BIGGEST LOSER
3RD FLOOR FOYER
Corporate Health & Wellness Association Healthy Foods In The
Workplace Roundtable
INVITATION ONLY
8:00 AM - 8:30 AM WELCOME & OPENING KEYNOTE
Fireside Chat with American Express & Google ~ Innovations
in Global Benefits and Employee Wellness
GRAND BALLROOM CORPORATE WELLNESS
Harold R. McAlindon once said, “Do not follow where the path may lead. Go instead where there is no path
and leave a trail.” This Fireside Chat will be an innovative discussion about Global Benefits and Employee
Wellness strategies that not only work but improve the wellbeing of an organization from the inside out.
Discussions on new ways to engage employees and interesting ideas on programs that are outside of the box
will be just a few gems to take away from these thought leaders. This engaging conversation will be lead by
former CNN Correspondent, Bob Losure and will help you understand wellness strategies from leaders that
have tried and true programs!
• MODERATOR: Bob Losure, Former Correspondent, CNN
• Breckon Jones, Director of Health & Benefits, American Express
• John Casey, Director of International Benefits, Google Inc.
8:30 AM - 8:50 AM KEYNOTE PRESENTATION
NAIC’s Perspective on Healthcare Reform
MICHELLE ROBLETO , DEPUTY COMMISSIONER , FlORIDA OFFICE OF INSURANCE REGUlAtION
GRAND BALLROOM HEALTHCARE REFORM
Commissioner McCarty will bring his perspective on national and international regulatory matters. Besides
being an expert in workers’ compensation issues with the Department of Labor and Employment Security,
his experience has made him point man to implement strategies and improve private marketplace. You
will learn about his innovations utilizing technology to improve the regulatory process and his position on
the current insurance environment. You will also learn about how he testified before the U.S. House of
Representatives committee on Financial Services Subcommittee on Insurance, Housing and Community
Opportunity regarding the “U.S. Insurance Sector: International Competitiveness and Jobs.”
About the Florida Office of Insurance Regulation: The Florida Office of Insurance Regulation has primary
responsibility for regulation, compliance and enforcement of statutes related to the business of insurance and
the monitoring of industry markets.
• Michelle Robleto, Deputy Commissioner, Florida Office of Insurance Regulation
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8:50 AM - 8:55 AM Keynote Address by Sponsor Turkish Healthcare Tourism
Development Council
Congress agenDa
GRAND BALLROOM
9:00 AM - 9:10 AM
9:10 AM - 10:00 AM KEYNOTE PRESENTATION
Creating Healthy Habits & Changing Behavior
GRAND BALLROOM CORPORATE WELLNESS
THuRsdAy2012
10:10 AM - 11:00 AM
CE Approved
SPONSORED BY TURKISH HEALTHCARE TOURISM DEVELOPMENT COUNCIL
Keynote Address by Sponsor Taiwan External Trade
Development Council
GRAND BALLROOM SPONSORED BY TAIWAN EXTERNAL TRADE DEVELOPMENT COUNCIL
DR. BJ FOGG, FOUNDER & DIRECTOR, BEHAVIOR DESIGN LAB, STANFORD UNIVERSITY
Commissioner McCarty will bring his perspective on national and international regulatory matters. Besides
being an expert in workers’ compensation issues with the Department of Labor and Employment Security,
his experience has made him point man to implement strategies and improve private marketplace. You
will learn about his innovations utilizing technology to improve the regulatory process and his position on
the current insurance environment. You will also learn about how he testified before the U.S. House of
Representatives committee on Financial Services Subcommittee on Insurance, Housing and Community
Opportunity regarding the “U.S. Insurance Sector: International Competitiveness and Jobs.”
About the Florida Office of Insurance Regulation: The Florida Office of Insurance Regulation has primary
responsibility for regulation, compliance and enforcement of statutes related to the business of insurance and
the monitoring of industry markets.
• Kevin McCarty, President, National Association of Insurance Commissioners (NAIC)
and the Florida Commissioner, Insurance Regulation
State, Federal and Private Health Exchanges: The Future
Marketplace for Health Insurance?
DIPLOMAT BALLROOM 3
Cost Transparency Strategies to Empower Employer Members
to Influence Behavior
REGENCY BALLROOM 2
HEALTHCARE REFORM
The Affordable Care Act creates a new marketplace for individuals and small employers to purchase health
insurance, known as “exchanges.” The exchanges will be operated by states or, if the states are unwilling or
unable to set up an exchange, the Federal government. Not to be outdone, many private organizations have
begun establishing private exchanges that will serve a broader audience and compete with the state and
Federal exchanges. In this session, you will learn:
• What is an exchange and who is eligible for coverage under the exchanges,
• What types of benefits will be offered through the exchanges,
• Whether the exchanges will prove to be an effective means of delivering insurance,
• Whether the private exchanges might prove to be a viable alternative to the state/federal exchanges or
to coverage outside of the exchanges.
• Julian Lago, State Insurance Exchange Coordinator, NAHU
• Lisa Han, Partner, Squire Sanders (US) llP
SELF FUNDING
Greater healthcare transparency means providing employees with healthcare cost and quality information,
allowing employees to make informed decisions when choosing common medical tests, procedures and
other services. We’ll discuss and how transparency capabilities and development strategies are driving
employee awareness and behavior change.
• Scott Decker, President – Consumer Transparency Business, Cambia Health
Solutions
• Brad Wolfsen, President, Safeway Health

2012 Congress agenDa
10:10 AM - 11:00 AM Voluntary Benefits Buyers Profile: Its An Age Thing
DIPLOMAT BALLROOM 1 VOLUNTARY BENEFITS
Measuring Employee Anti-Oxidant Levels-Driving
Healthier Behavior
DIPLOMAT BALLROOM 2
11:10 AM - 12:00 PM Impact of PPACA Insurance Mandates on Employer Sponsored
Group Health Plans ~ Part 1
CE Approved
Younger workers have an appetite for choice and personalization. Older workers have never needed
protection more than they do today.
• Gen X and Gen Y value individualizing and personalizing what coverage’s they have. They grew up
in a world of co-pays and deductibles and are more willing to pay for the protections and services that
are meaningful to them.
• This presentation will address how employers can tap into this relatively recent phenomenon and
leverage voluntary and workplace strategies to help attract and retain younger talent.
• Baby Boomers are planning to delay retirement and stay in the workforce longer. Retiring at 70,
rather than 60 exposes the working baby boomer to far greater morbidity and mortality risks. In short,
protection has never been more critical for boomers.
• This presentation will show how employers can help older workers be better financially protected by
extending core offers through voluntary and worksite solutions, while at the same time protecting
themselves from potential increased benefits costs associated with older employees.
• Dr. Ron Leopold, Speaker and Thought Leader, www.Ronleopold.com
In this session you will learn:
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
SPONSORED BY PHARMANEX | CORPORATE WELLNESS
• What can be done to drive healthier behavior among employees and increase overall health
• What happens to us as we age
• The problem, though we know we should eat healthily, most people
• don’t
• A closer look at the science of why we should be eating fruits and
• vegetables
• Raman spectroscopy allows us to measure plant components that are indicators of fruit and vegetable
consumption and other health factorsShould we supplement?
• The measureable difference- What can be measured can be monitored and improved
• Dr. Mark Bartlett, Vice President, Global Research and Development, Pharmanex
The Affordable Care Act enacted a number of insurance market reforms intended to expand insurance
coverage. Many of these provisions are already effective for employer-sponsored health plans, and many
more could become effective on the date these plans lose grandfathered status. In this session, you will
learn:
• Which insurance mandates already apply to all plans (including the adult child coverage requirement
and the prohibition on preexisting condition exclusions for children)
• Which insurance mandates apply to plans that have lost grandfathered status (including the revised
claims and appeals procedures and the no-cost-sharing-for-preventive-services requirement), and
• What steps employers should take to make sure they are in compliance.
Please note: This session will be repeated from 1:40 PM - 2:30 PM on Thursday, October 25th in
DIPLOMAT BALLROOM 3 for anyone who may have missed the morning session.
• Anne Wilde, JD, Director of HR & Compliance, Elks Rehab System
• Benjamin Conley, Attorney, Employee Benefits & Executive Compensation,
Seyfarth Shaw, llP
THuRsdAy
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38

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Congress agenDa
11:10 AM - 12:00 PM Beyond Zero Trends
REGENCY BALLROOM 2 CORPORATE WELLNESS
DIPLOMAT BALLROOM 1 VOLUNTARY BENEFITS
THuRsdAy2012
This session serves as an overview to Dr. Dee Edington’s book “Zero Trends: Health as a Serious Economic
Strategy.” Zero Trends is organized into three primary sections: The Mission, The Business Case, and The
Solution. Companies that embrace the transformational concepts will be rewarded financially by zero cost
trends, increased effectiveness in the workplace, increased health status of the workforce, and will become
a best place to work.
Poor health is a serious threat to our way of life as individuals, businesses and to our economy. The action
needed now requires a serious individual, business and economic strategy to reverse past and current ways
of thinking and our use of resources. The suggestions in “Zero Trends” and in this session are presented
as a challenge to all to find a new level of thinking to address the threats imposed by poor and worsening
health. The comments and suggestions may be irritating or challenging to some. The intention is to raise
the bar for success and thereby challenge those companies willing to make the transformation necessary to
become champion companies.
This session will also include a real life example of incorporating these concepts into its wellness programs.
Learn how you to can succeed by managing towards Zero Trends!
• Dr. Dee Edington, Professor, Health Management Research Center, School of
Kinesiology, University of Michigan
• Andrew Scibelli, Manager Employee Health & Well-being, NextEra Energy/FPl
Voluntary Benefits Product Innovation & Consumer Engagement
Hear how carriers are reacting to changes in the marketplace by bundling various Voluntary Benefit
programs, such as LTC riders with Life and Critical Illness programs. Learn ways to which carriers are
leveraging various communication methods to improve employee engagement and in providing enhanced
value to both the end consumer and the employer. Many of these engagement concepts address the
significant changes we are seeing in the industry, including product changes, wellness offerings and
consumer expectations.
• MODERATOR: Rob Shestack, Chairman & CEO, Voluntary Benefits Association
• TJ Gibb, Vice President & National Practice Leader, Humana
• Domenic Salvato, Vice President National Accounts, transamerica
• RAE Egleston, Second Vice President, National Sales, trustmark
How to Tame Your Data Dragon – Transforming Disparate
Data into Effect ive Health Management Programs!
DIPLOMAT BALLROOM 2
SPONSORED BY CONTINUANCE HEALTH SOLUTIONS | CORPORATE WELLNESS
Employees bring their health status to work. In addition to driving benefit costs, health-related issues
increase production costs in the form of higher rates of absenteeism, presenteeism, overtime, work-related
injuries, and disability. The health and wellness of the workforce has a direct connection to an employer’s
financial results.
This session demonstrates how one employer was able to use an innovative health scoring tool to enable
their clinical health coach to identify at-risk employees sooner than traditional predictive modeling tools.
WVUH’s initiative is a model for how early identification and effective coaching positively impacts employee
health and wellness, reduces absenteeism, enhances employee engagement and controls rising health
care costs. Participants in this session will learn how to:
• Demonstrate potential value
• Implement a health coaching program
• Identify employees who are at risk & most likely to change
• Build trust & enthusiasm
• Measure effectiveness & outcomes
• Jon Harris-Shapiro, President, Continuance Health Solutions, Inc.
• William MacLean, Vice President of Insurance Services, WV University Hospital

11:10 AM - 12:00 PM
12:00 PM - 1:00 PM
1:30 PM - 2:30 PM
1:40 PM - 2:30 PM
CE Approved
2012 Congress agenDa
The Impact of Changing Benefit Distribution Models
DIPLOMAT BALLROOM 5 SPONSORED BY GUARDIAN | VOLUNTARY BENEFITS
In this session you will gain a better understanding of the new distribution channels such as public exchanges,
private exchanges, associations etc. As these new distribution models roll out, employers will need a different
type of advisor to help them understand the impact on administration, funding and plan design. The new
channels will also change the business focus for brokers and create opportunities around voluntary benefits,
wellness as well as communication and education.
• Michael Martocci, 2nd Vice President, the Guardian life Insurance Company of
America
Networking Lunch & “Power” Sessions In Exhibit Hall
Networking Meetings & “Power” Session In Exhibit Hall
*COFFEE & DESSERT SERVED
REPEAT SESSION: Impact of PPACA Insurance Mandates on
Employer Sponsored Group Health Plans ~ Part 1
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
The Affordable Care Act enacted a number of insurance market reforms intended to expand insurance
coverage. Many of these provisions are already effective for employer-sponsored health plans, and many
more could become effective on the date these plans lose grandfathered status. In this session, you will learn:
• Which insurance mandates already apply to all plans (including the adult child coverage requirement and
the prohibition on preexisting condition exclusions for children)
• Which insurance mandates apply to plans that have lost grandfathered status (including the revised
claims and appeals procedures and the no-cost-sharing-for-preventive-services requirement), and
• What steps employers should take to make sure they are in compliance.
• Anne Wilde, JD, Director of HR & Compliance, Elks Rehab System
• Benjamin Conley, Attorney, Employee Benefits & Executive Compensation, Seyfarth
Shaw, llP
2:30 PM - 3:40 PM KEYNOTE PRESENTATION
Building a Business Through Storytelling
PATRICK JORDAN, CUSTOM SOLUTIONS MANAGER, DISNEY INSTITUTE
GRAND BALLROOM
The power of storytelling has been an ever-present force in the history of the Walt Disney Company. Today,
it is considered a critical and relevant leadership tool for gaining emotional buy-in from stakeholders and
employees. Learn how Disney uses the elements of storytelling to pass on the culture that keeps its business
world-class. Through this presentation you will discover how you can transform your own organization’s
culture in a meaningful way through the power of storytelling.
• Patrick Jordan, Custom Solutions Manager, Disney Institute
THuRsdAy
AGENDA CONTINUES ON THE NEXT PAGE
40

41
3:40 PM - 4:30 PM Impact of PPACA Insurance Mandates on Employer Sponsored
Group Health Plans ~ Part 2
Congress agenDa
CE Approved
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
3:40 PM - 4:30 PM
REGENCY BALLROOM 2 CORPORATE WELLNESS
THuRsdAy2012
While employer plan-sponsors may feel as though they finally have a handle on the Affordable Care Act,
the work is not over yet. A number of insurance market reforms kick in over the next two years. Employers
should be prepared to comply with these new requirements and should consider implementing strategies
to control costs. In this session, you will learn:
• Which insurance mandates become effective in the next two years for all plans (including Medical
Loss Ratio rebates and advanced notice of plan changes),
• Which insurance mandates become effective in the next two years for plans that have lost (or will
lose) grandfathered status (including the new non-discrimination requirements and cost-sharing
limitations),
• What steps employers should take to make sure they are in compliance, and
• Value-based insurance designs that will help control costs within this new regulatory scheme.
• Anne Wilde, JD, Director of HR & Compliance, Elks Rehab System
• Dr. James Couch, Healthcare Market Sector Team Leader, Informed Opinion
leadership Action Group, llC
Boosting Employee Wellness through Social Media
As the younger generation permeates the workforces and organization’s older generations become
more tech savvy, employees are spending more and more time on their mobile devices and social media
websites. More and more employers are looking for innovative ways to effectively communicate with their
employees as well as engage employees. The social nature of products like Facebook and Twitter can be
harnessed to help people become more engaged in their wellness programs, and more successful as they
try to improve their health. It helps to create healthy competition within the workforce by creating social
accountability which helps employees to stay on track and meet their health goals.
This session will explore the many ways employers can leverage social media (ie: daily health coaching text
messages, online journals, discussion groups, public forums) to increase participation in their corporate
wellness programs by sharing with their colleagues their health goals, improvements and success.
Learn from leading employers that have increased participation by incorporating social media elements
into their wellness program.
• Stan Sword, VP of Total Rewards, Sprint Nextel
The Four Sales of Voluntary Benefits
DIPLOMAT BALLROOM 1 VOLUNTARY BENEFITS
The 4 Sales of Worksite: Everything one would need to know about navigating through the shark infested
waters of enrollment. Every sale has 4 VIP customers but only one pays the bill. Learn how to create and
execute “individual information sessions” and effectively create the best in participation.
• Jim Christenson, Field Vice President, Allstate

3:40 PM - 4:30 PM
2012 Congress agenDa
Driving Behavior Change Using Outcomes-Based Wellness
Measures
Health Education, Prevention and Care
DIPLOMAT BALLROOM 2 SPONSORED BY US WELLNESS INC. | CORPORATE WELLNESS
Employers have recognized the role of incentive-driven health and wellness programming as an added benefit
to increase participation. However, participation alone is not closely aligned with improved health outcomes
or cost savings. Outcomes-based incentives, in which employees are rewarded based on achieving a certain
health factor has increasingly shown to have a direct correlation to improved health outcomes. The goal of the
discussion will be to identify and illustrate best practices and pitfalls in creating outcomes-based incentives
within the wellness paradigm. The discussion includes forms of incentives, tools for measuring outcomes over
time and case studies showing ROI in outcomes-based models. Key points include:
• Provide a foundation of the relationship between health and wellness programs and outcomes-based
incentive programming
• Provide a comparison between participation-based and outcomes-based incentives
• Share analytical methodology used in measuring effectiveness outcomes-based efforts
• Provide case studies of employers successfully using outcomes-based programs
The outcomes of this study will offer audience members take away tools to assess the value and benefit of
the health and wellness incentive programs. Employers will gain a constructive method that will apply to
their decision making on health and wellness outcomes-based on actual case studies showing successful
outcomes-based rewards programs.
• Alyssa Williamson, COO, US Wellness
• Tori Tomlinson, CEO, US Wellness
4:40 PM - 5:30 PM The Affordable Care Act: Taxes, Taxes and (21) More Taxes
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
Benjamin Franklin once said the only thing that is certain in life is death and taxes. The Affordable Care Act
made sure of the latter, adding 21 new revenue-raisers. In this session, you will learn:
• Which of the new taxes impact employer-sponsored group health plans,
• What coordination is required with payroll departments to implement new withholding and reporting
requirements,
• What impact the law might have on highly-compensated executives, and
• What is the Cadillac tax and how can employers avoid it.
• Alden Bianchi, Member, Mintz levin
• Greta E. Cowart, Partner, Haynes and Boone, llP
Level Up! How Games Are Getting Employees Off the Couch
REGENCY BALLROOM 2 CORPORATE WELLNESS
Businesses know that they need a wellness program that works, but too often health screenings and pamphlets
aren’t enough to reach the employees who need to get well, and cash incentives can produce only momentary
engagement. What employers need is a way to kick start new, long-lasting, healthy habits and behaviors. In
short, they need to make wellness fun.
Fun is exactly what businesses get when they decide to ditch the pamphlets and get behind a game for
wellness. A social wellness game not only engages a huge percentage of employees, it keeps them coming
back for more points and slimmer waistlines - encouraging healthy habits from taking the stairs to sleeping
more and eating less. Employers will get a healthier, happier, more productive workforce and employees will
get a wellness program that gives them the tools, incentives and support to get healthy. This discussion will
include:
• Why wellness programs are a strategic priority for your business
• How social wellness engages employees and yields real results
• Why teams are important to a successful wellness program
• How games can produce powerful patterns of behavior
• How to use incentives judiciously
• Adam Bosworth, Co-Founder and Chief Technology Officer, Keas
• Gail Ewing, Director Associate Health & Wellness, Sacred Heart Health System
THuRsdAy
AGENDA CONTINUES ON THE NEXT PAGE
42

4:40 PM - 5:30 PM
5:30 PM - 7:00 PM
7:00 PM - 10:00 PM
2012 Congress agenDa
Why Employers are Becoming Self Insured & Its Impact
DIPLOMAT BALLROOM 1 SELF FUNDING
Miami Dade County Public School system is the 4th largest school system in the country with a self funded
benefit program covering our 37,000 employees, dependents and retirees with expenditures of approximately
$400 million. Learn why they decided to self fund their medical and workers compensation and how they
manage and run their programs. In the session you will learn:
• How to manage the administration of a self funded program
• Unique benefits offerings as a result of becoming self funded
• The risks of self insurance
• Mitigating factors to consider when making the decision to become self funded
• Examination of self insured workers’ compensation programs
• Healthcare Reforms effect on self funded programs, the benefits of becoming Self Insured under the
recent law
• Scott Clark, Risk & Benefits Officer, Miami Dade County Public Schools
How to “get it right” with your Pharmacy
Benefits Plan
DIPLOMAT BALLROOM 2 SPONSORED BY ARMSRX | SELF FUNDING
When it comes to pharmacy benefits plans, it pays to know the meanings behind the contract terms and
conditions as well as the effects of the plans on your company’s financial bottom line. This presentation
will explore common plan set ups - and provide insight to the evaluation of your PBM’s contract compliance.
We will take an in-depth look at things like guarantees, “real” pass through pricing, rebates and generics.
Considering the many ways to structure pricing, can your company really get a fair deal? We will discuss ways
in how the experts evaluate plans including key questions you should ask your pharmacy benefits manager.
Specialty pharmacy is an increasing percentage of total pharmacy costs, and will continue to grow. Learn what
changes to expect as spend dynamics evolve in this market. Learn about recent major changes in the PBM
environment and how they produce new challenges and opportunities for clients on the horizon. This session
will help you understand – as well as help position your company for your next renewal or RFP.
• Jennifer Kingsley-Wilson, CEO, Arms Rx
Networking Reception & Leadership Awards Ceremony In Exhibit Hall
Hollywood Yatch Party! Party with the Rising Stars
CAPACITY IS LIMITED, MAKE SURE YOU ARRIVE EARLY
THuRsdAy
AGENDA CONTINUES ON THE NEXT PAGE
44

45
Congress agenDa
FRidAy | OCTOBER 26
FRidAy2012 TH 2012
6:00 AM - 7:00 AM Morning Activities (All Attendees Welcome)
7:00 AM - 8:00 AM Registration
3RD FLOOR FOYER
9:00 AM - 2:00 PM 1st Global Medical Director’s Summit
INVITATION ONLY
Beachfront Morning Yoga with Yo-Fi Wellness Beachfront Morning Boot Camp
ROOM 302 WITH MITCHEL BLEIER ROOM 301 WITH PETE THOMAS OF NBCS THE BIGGEST LOSER
9:00 AM - 9:50 AM Post Reform Practice Strategies for Benefit Professionals
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
Management guru Peter Drucker said, “Every organization must be prepared to abandon everything it does
to survive in the future.”
For benefits professionals, that future has arrived . . . and it is exciting! Today’s environment presents the
perfect opportunity to reinvent and reinforce your brand by building a 21st-century value-based practice.
The best news is that you don’t have to “abandon everything you do”, but to remain competitive and viable,
you will have to reimagine how you do it.
In this fast-paced presentation you will discover the five key concepts you need to market and differentiate
your practice. You will also learn about tools, techniques and technologies that you can use to build new longterm
clients and to deepen existing client relationships.
• David Saltzman, Principal, the Saltzman Group
Health as a Strategy: Employee Engagement through
Communications, Leadership and Action
REGENCY BALLROOM 2 CORPORATE WELLNESS
One company’s successful execution of Employee Health Improvement as a Business Strategy. Leveraging
corporate and local leadership, management influence and employee networks, smart promotions and
innovative plan designs, Safeway reversed and improved the health trends in its employee population.
• Brad Wolfsen, President, Safeway Health

9:00 AM - 9:50 AM
2012 Congress agenDa
Life of Long Term Care After the CLASS Act
DIPLOMAT BALLROOM 1 VOLUNTARY BENEFITS
The CLASS Act was intended to be a Government Sponsored, Voluntary Program designed to protect working
American’s from the basic costs of Long Term Care. After much debate and analysis, it was determined that
this program was not sustainable as designed, and the program was curtailed.
The dialogue surrounding the CLASS Act did much to raise awareness of this important protection, but how
to address this risk remains a challenge for all constituents. Many Employers are still contemplating their role
in this subject matter, despite the fact that Long Term Care needs can impact Corporate wellness initiatives,
health plan utilization, time-loss management, and retirement planning. So what can Employers do now?
This session will address the following:
• An LTC Market Update/Overview
• What Options are available to Employers at this time?
• Should the Employer get involved?
• A Case study - the Denver Broncos Football Club
Come meet the Director of Human Resources for the Denver Broncos Football Club to get a unique Employer’s
perspective during this very informative and interactive session on Long-Term Care Planning.
• Ruth Larkin, President, lifeCycle Benefits
• Sheila Thomas, Director, Employee Benefits, Denver Broncos
How Reward Based Wellness Programs Can Impact Your
Bottom Line
DIPLOMAT BALLROOM 2 SPONSORED BY GIFTCARD PARTNER INC. | CORPORATE WELLNESS
In this session we will track the growth of Health Care Costs in Corporate America. We will demonstrate the
impact that rising costs and employee behavior has on profits and why it is a corporate problem. We will then
show how employee life style choices not only affect direct health care costs such as premiums, but also
how they produce absenteeism which affects morale, engagement, and the general work environment. We
will show some simple life style suggestions any employer can safely make and then review model Wellness
Programs detailing the steps an organization should take to implement such programs, and the benefits
a well-designed program can bring to the bottom line. We will review case studies supporting the ROI of
Reward Based Programs and discuss several award choices. Finally we will discuss Federally Funded Grants
and their application.
We will review the HIPPA compliance considerations and discuss the features of the 2014 Federal Government
Grant Program which could have a significant impact on SMB employees.
What You Will Learn:
• The impact rising health care costs and employee behavior have on profits.
• How employee life style choices produce absenteeism which affects morale, engagement, and the
general work environment.
• Tactics and strategies you can employ quickly to launch a Reward Based Wellness Program within your
organization.
• Edward Shulkin, CEO, GiftCard Partners
10:00 AM - 10:50 AM Essential Health Benefits ~ What Are They?
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
The Affordable Care Act creates a new concept known as “essential health benefits,” which has huge
significance under the law. Unfortunately, few understand exactly what this term means. In this session,
you will learn:
FRidAy
• Why essential health benefits are important on the exchanges,
• Why essential health benefits are important to employers outside of the exchanges,
• How to select a “benchmark” for determining what essential health benefits means to your plan, and
• What changes are expected in the future.
•
• Alden Bianchi, Member, Mintz levin
AGENDA CONTINUES ON THE NEXT PAGE
• Robert Davis, Director, Talent, Performance and Rewards, Deloitte Consulting llP
46

Stop by
BOOTH
#156
to enter our
drawing!
Win a Scooter!
FREE!
(We thought that would
get your attention.)
• FREE & easy to implement
• Excellent value & service
• 1000s of top name brands
• There when your employees need it!
Visit booth #156 and learn more about this NEW Employee Purchase Program
®
©PCD 5-061266-000

10:00 AM - 10:50 AM
2012 Congress agenDa
Value Based Medical & Prescription Design
REGENCY BALLROOM 2
SELF FUNDING
Value based purchasing (VBP) is a means by which progressive employers can create an environment
to stimulate the continuous improvement of the quality, safety and efficiency (i.e. value) of care. They
can do this by joining with like-minded payers and providers to follow the six principles and practices of
value based purchasing first published 25 years ago. In cooperation with payers and their employees,
employers need to augment these VBP practices with Value Based Insurance Design. By rewarding the
health conscious and more cost effective clinical decision making of their employees, dependents and
retirees (whose health care costs they subsidize), employers may use VBID to enhance their VBP programs
and their results, and vice versa.
Keynote Objectives:
• Understand why the ultimate goal of value-based purchasing (VBP) is to improve continuously the
quality, safety and efficiency of healthcare services delivered to specific populations.
• Discuss how VBP differs from Value Based Insurance Design (VBID).
• Examine a new way of employer leadership engagement and strategic thinking in the C-Suite so that
employers can continue to champion and sustain VBP and VBID
• Identify innovative strategies for employers in their enlightened self interest to be leaders in VBP and
VBID.
• MODERATOR: Dr. James Couch, Healthcare Market Sector Team Leader, Informed
Opinion leadership Action Group, llC
How Employers Evaluate, Select, Enroll & Administer
Voluntary Benefits
DIPLOMAT BALLROOM 1 VOLUNTARY BENEFITS
The process of selecting a voluntary benefit varies from organization to organization and size of the
organization. Internal benefits needs assessment is usually carried out by HR after taking into account
the needs of employees and desired change the HR like to accomplish. Once the needs assessment is
done, there will be a process that includes an RFI or straight to an RFP (with plan design details). The
procurement process also varies. The public sector procurement process is quite different from the private
sector. After the due selection process, the benefit carrier will have detailed implementation meeting
with HR to go through a project implementation plan that includes—communication, enrollment, payroll
interface, reconciliation, premium payments etc. The evaluation is a continuous process to see that the
benefits offered are in line with the HR goals as well business strategy.
• Troy R. Underwood, CEO, benefitsCONNECt
• Pani Tademeti, HR Manager-Total Compensation, NC Office of State Personnel
• Sean Dugan,SVP, Hays Companies
Managing Towards Zero Trend; What we did…What you
can do…and what is next.
DIPLOMAT BALLROOM 2 SPONSORED BY HUB INTERNATIONAL | CORPORATE WELLNESS
Learn how Hub International managed the company’s expenses over three years and reduced its rising
medical trend to near zero. Are we out of options? We don’t think so! How did we do it? Learn how we
work with our employees and healthcare vendors to integrate our data, establish performance guarantees,
and ensure that everyone has skin in the game. If you’re feeling like your organization is running out of
options, attend this informative session where we discuss how to identify and manage emerging claims and
engage employees and their families
• Deborah Deters, Senior Vice President, Human Resources, Hub International
• Olga Reupert, Vice President, Benefits and Compensation, Hub International
• Joe Torella, National Employee Benefits Practice Leader, Hub International
FRidAy
AGENDA CONTINUES ON THE NEXT PAGE
48

49
Congress agenDa
11:00 AM - 11:50 AM Reform Ready Marketing & Brand Strategies
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
The impact trends covered in this session include:
FRidAy2012
11:00 AM - 11:50 AM
ealth
Renaissance
Corporate Programs & Individual Coaching for Optimal Health & Performance
Integrating Ancient Wisdom & Modern Science
THE cutting-edge solution for your corporate wellness needs.
Integrating on-site, personalized coaching with scientifically-based lifestyle interventions.
11:00 AM - 11:50 AM
Don’t miss our Power Session Thursday Oct. 25 @ 1:35 pm
Visit us at EHBC booth #198
info@wildrenz.com
Today, 170 million Americans get their health insurance through their employer. Another 15 million buy
it on their own. However, there are 51 million Americans without any health insurance and another 22
million deemed” under-insured.” While the future of health care reform’s Affordable Care Act is filled with
uncertainty, one thing is crystal clear: the healthcare and insurance landscape is set to undergo massive
transformation. Anticipating and prepare for this change will separate winners from losers. Forwardthinking
marketers need to be armed with intelligence to assess impact and make informed decisions for
managing their future.
• Market Trends – Examination of critical issues facing healthcare consumers, payers and providers,
from economic pressures to care delivery challenges to an aging population.
• Customer Segments – Health reform means millions of new potential patients gain access to health
benefits – who are they and what do they look like.
• Marketing Remix – Consumers (aka customers) are in control; they’re talking about you, reviewing
you, and price checking you. They have a choice, and marketers need to adjust to the new rules.
• Opportunity Runway – Prepare innovative approaches to capture opportunity in tomorrow’s reformed
environment where headwinds/tailwinds mean differentiating your value proposition.
• Lindsay Resnick, Chief Marketing Officer, KBMG Health Services
Setting Up a Wellness Program that Fits Your Demographics
REGENCY BALLROOM 2
CORPORATE WELLNESS
Wellness program are not one size fits all endeavors! This course will showcase the importance of
understanding the demographics and health needs of your workforce and its impact on wellness program
design. Program design, incentive structures, and communication will be addressed.
• Ralph Lardieri, Wellness Manager, Wawa, Inc.

Vist us at
booth #103
to learn more
What’s
from
your
voluntary
benefits?
• The Premier Employee Purchase Program
• Improve employee work/life balance
• Increase retention & Workplace Morale
• Give your employees access to the products they
need in a responsible way
1.855.543.5099
PurchasingPower.com

51
Congress agenDa
11:00 AM - 11:50 AM The ERISA Effect on Voluntary Benefits
DIPLOMAT BALLROOM 1 VOLUNTARY BENEFITS
FRidAy2012
Integrating Vision and Eye Health Benefits
DIPLOMAT BALLROOM 2 HEALTHCARE REFORM
12:00 PM - 1:00 PM
1:00 PM - 3:00 PM
3:05 PM - 3:35 PM
The Employee Retirement Income Security Act (ERISA) of 1974 establishes minimum standards and
requirements for retirement, health, and other welfare benefit plans, including life insurance, disability
insurance, and other voluntary benefit programs. ERISA’s extensive rules address the federal income
tax effects of transactions associated with employee benefit plans, with mandates that qualified plans
must follow to ensure that plan fiduciaries do not misuse plan assets. Relative to voluntary benefits, many
employers do not understand the benefits ERISA provides them and protects under federal laws versus
state laws.
Does ERISA matter? Hear from leading experts on the pro’s and con’s of voluntary benefit programs being
subject to ERISA. Also, hear the do’s and don’ts on how voluntary benefit programs become subject to
ERISA and see the reasoning on why ERISA matters.
• Rob Shestack, Chairman & CEO, Voluntary Benefits Association
• Joel Horowitz, Partner, McCarter & English, llP
SPONSORED BY AMERICAN OPTOMETRIC ASSOCIATION (AOA)
Eye care provided by optometrists is cost-effective and of the highest quality. Comprehensive vision
and eye healthcare services should be provided as a core primary care component of any health care
delivery model and health plan. In cases of non-emergent eye care provided by non-eye care providers
such as ERs, patients are often misdiagnosed and the wrong drugs are often prescribed. This represents
duplicative costs and waste. Seeing optometrists for non-emergent eye care results in cost savings and
better health outcomes.
• Dr. Stephen Montaquila, Chair, Third Party Center Executive Committee, American
Optometric Association (AOA)
Networking Lunch & “Power” Sessions In Exhibit Hall
Networking Meetings & “Power” Sessions In Exhibit Hall
*Coffee & Dessert Served
KEYNOTE PRESENTATION
With the Election Looming on the Horizon, What’s Next for Health
Care?
Dr. Peter Carmel, Immediate Past President, American Medical Association (AMA)
GRAND BALLROOM HEALTHCARE REFORM
Dr. Carmel will discuss the current status of health system reform implementation, including items the
Affordable Care Act has already accomplished, as well as outstanding challenges for physicians, patients
and other stakeholders. He’ll also examine the implications of the presidential election and the lame duck
session that will follow.
• Dr. Peter Carmel, Immediate Past President, American Medical Association (AMA)

2012 Congress agenDa
3:40 PM - 4:30 PM Strategically Communicating With Employees About Healthcare
Reform
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
The Affordable Care Act creates a whole host of new employee reporting and disclosure requirements. It
also provides employers with a good opportunity to demonstrate to employees the value of the benefits they
are receiving. In this session, you will learn:
• What new notices are required (including the SBC, the annual limit waiver and the grandfathered
notice),
• What the timing requirements are for these new notices,
• When electronic communication makes sense, and
• Strategic opportunities presented by the Affordable Care Act notice requirements.
• Michelle Hicks, Director, Buck Consultants
• Debby Ball, Director, Human Resources, MWI Veterinary
Legalities of Implementing Wellness Into a Self Funded Plan
REGENCY BALLROOM 2 CORPORATE WELLNESS
Non-Traditional Voluntary Benefits
DIPLOMAT BALLROOM 1 VOLUNTARY BENEFITS
Clinic Services: Making Convenient Care More Convenient
DIPLOMAT BALLROOM 2 SPONSORED BY TARGET
SELF FUNDING
This session will outline the key legal requirements that need to be considered when planning to implement
a corporate wellness program. The rules and regulations required by HIPAA and ADA will be addressed,
as well as the impending changes brought about by PPACA. The session will provide the knowledge and
guidance needed by first time – and long time – managers of corporate wellness programs.
• Gregory Viviani, Partner, Squire Sanders, llP
Hear form industry experts how these non insurance programs are enhancing employee engagement, help
with retention and management of other financial need based products and services.
• MODERATOR: Rob Shestack, Chairman & CEO, Voluntary Benefits Association
• Mike Arledge, Director of HR/Broker Division and On-Site Sales, luther Sales
• Doug Rooker, Vice President of Sales, Purchasing Power
• Robert Heston, President & CEO, legal Access Plans
Retail health clinics are one solution to the healthcare industry’s current challenges of cost, complexity
and misaligned incentives. John Holcomb explores how Target applies lessons from retail to deliver clinic
services that serve consumer health while forging partnerships with payers, providers and employers.
Learning objectives:
• Retail principles that healthcare can apply to help improve patient care
• What is a retail clinic and what services do they offer
• Techniques to better engage patients
• Strategies to align incentives to benefit patients and providers
• John Holcomb, Vice President Healthcare Operations, target
FRidAy
AGENDA CONTINUES ON THE NEXT PAGE
52

53
Congress agenDa
4:40 PM - 5:30 PM 2014: A Sea of Change in Employee Benefits
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
• Tracy Watts, Partner, Mercer
• Richard Wald, Director, Deloitte Consulting llP
FRidAy2012
By the time 2014 arrives, many employers will be ready to rest on their laurels after three years of compliance
ramp up. But the biggest changes are yet to come. The heart of the Affordable Care Act rolls out in 2014.
Employers who do not start planning now could get left behind (and with a massive tax liability). In this
session, you will learn:
• An overview of the 2014 overhaul of the US health care system,
• What are the exchanges and who is eligible,
• What is the employer mandate and which employers are subject to the mandate,
• An explanation of the terminology associate with the mandate (free-rider penalty, shared responsibility
penalty, full-time employee, full-time equivalent, seasonal employee, etc.), and
• Strategies for minimizing/avoiding liability under the employer mandate.
Employee Health & Wellness Results From Incentivized &
Outcomes Based Integrated Systems
REGENCY BALLROOM 2 CORPORATE WELLNESS
This session presenters will discuss an integrated and progressive approach to employee health and
wellness that has driven significant and measurable improvements in quality measures, utilization rates,
and health plan costs by testing multiple innovations, and maintaining those that produce results, including:
• Unique incentives (including premium differentials),
• An advanced risk stratified multi-tiered care coordination,
• The treatment of obesity as a chronic condition,
• Health coaching at multiple levels,
• Changes in hiring practices (including the use of physical capacity evaluations),
• Widely available fitness programs,
• Improving the availability of healthy foods on campus
• Dr. Bruce Rogen, Chief Medical Director, Cleveland Clinic
• Debby Ball, Director, Human Resources, MWI Veterinary
Unique Benefit Plan Design
DIPLOMAT BALLROOM 1 CORPORATE WELLNESS SELF FUNDING
Advocate Health Care, a faith-based health system in Chicago provides a comprehensive health and
productivity program to its over 29,000 health plan participants. A central tenant to the program is its’
“Health to Wealth” incentive strategy. This strategy provides a diverse offering of health management
solutions that assist participants in taking their best health into retirement. Learn more about this unique
benefits plan design, its risk-targeted offerings, its outcomes and its future.
• Gain insight into efforts to drive health care consumerism and bring rationality to pricing structures
through benefit design incentives (and disincentives)
• Move away from standard benefit packages to create more efficient and effective designs
• Nicole Martel, Manager of Health & Wellness Management, Advocate Healthcare
• Kim Dwyer, Vice President of Benefits Services, Advocate Healthcare

YOGA
FITNESS
NUTRITION
MEDITATION
a healthy workforce
makes a strong company.
It’s a new day for corporate wellness. Introducing Yo-Fi Wellness. Our online
platform brings healthy living initiatives to your employees through inspiring and
instructive video programs. Offering expert yoga, fitness, nutrition and meditation
video content, Yo-Fi Wellness empowers your employees to live a healthier
lifestyle, reducing absenteeism and improving productivity. So put our wellness
solution in place and get your company in great physical and financial shape.
Go with Yo-Fi.
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Come visit our Booth 202 and take part in our sunrise yoga sessions
on Thursday October 25 and Friday October 26 from 6-7 am with
Yo-Fi Wellness Executive Yoga Instructor Mitchel Bleier.

55
Congress agenDa
4:40 PM - 5:30 PM
1:00 PM - 3:00 PM Farewell Networking Reception in Exhibit Hall
FRidAy2012
Raising the Bar! Don’t Settle for Average Health Outcomes
DIPLOMAT BALLROOM 2 SPONSORED BY HBD INTERNATIONAL
Einstein said that insanity is doing the same thing over and over and expecting a different outcome. That is
where the wellness industry is currently stuck! New goals and expectations won’t be reached with the same
old methods, otherwise, you’d already be achieving them. Don’t settle, let’s raise the level of expectation. See
the real world results and learn the science behind some of the most consistent, successful and sustainable
health behavior change programs in the industry. Expect whole population participation without incentives.
Expect more than two-thirds of your workforce to improve their health. Expect to change the culture of your
workplace. If you’re no longer satisfied with “average” and want to separate yourself from the crowd then you’ll
want to learn how to spot some of the common flaws in traditional approaches. Don’t do the same as everyone
else, instead learn the strategies that can help improve your program design and work towards generating
world class, industry leading outcomes.
• Greg McLoughlin, Managing Director, HbD International
For More Information Visit www.EmployerHealthcareCongress.com, Call 561-790-1176 or Email info@EmployerHealthcareCongress.com.

NUTRITION TOOLS . . .
Help your employees be healthy and happy!
Find these products and a lot more at PBHCatalog.org
Health & Wellness...That’s Our Business
EMPLOYEE BENEFITS & INDIVIDUAL INSURANCE SOLUTIONS
1-877-948-8887
Sapoznik.com
1-877-7GetQuote
(1-877-743-8783)
GetHealthQuote.com

2012 emPloyer healthCare & benefits
Congress sPonsor Profiles
3555 South Ocean Drive Hollywood Florida

2012 sPonsor Profiles
2Morrow Mobile
Wellness Market Shop Vendor
Table Top 2W
www.2MorrowMobile.com
WINNER - 2012 U.S. Surgeon General’s Healthy App Challenge (Integrative Health)
2Morrow Mobile develops Smartphone applications that help people create better
habits - so they can live happier, healthier and more productive lives. We then
customize these apps for organizations such as Insurance Companies, Wellness
Providers & Employers.
AAA
Exhibitor
Booth #151
www.Autoclubsouth.aaa.com
Attract and retain excellent employees by enhancing your ancillary benefits package!
Our Group Membership Program is offered to your company at no cost providing
your employees a chance to join AAA at a discounted rate – plus, we’ll do all the
work!
Abacus
Silver Sponsor
Booth #146
www.AbacusSeries.com
Abacus is a Marketing and General Underwriting Company that specializes in the
worksite market. The Abacus Series products consist of Voluntary STD, LTD, GTL
and CI products. Abacus maintains the underwriting authority to bring you the most
competitive and flexible products for your clients for groups size 2+.
Aflac
Voluntary Benefits Leadership Awards Sponsor
Booth #129
www.Aflac.com
Founded in 1955, Aflac is a Fortune 500 company and a leader in voluntary insurance
policies that pay cash benefits directly to policyholders. Aflac offers individual and
group coverage for a suite of products spanning from accident and cancer to shortterm
disability and vision. Today, more than 96 percent of the company’s policies are
purchased at work, most on a payroll-deduction basis.
Aflac has been recognized by Ethisphere magazine as a World’s Most Ethical
Company each year from 2007 to 2012. Fortune has named Aflac as one of the 100
Best Companies to Work For in America for the 14th year in 2012.
Aflac Incorporated, listed on the New York Stock Exchange since 1974 under the
ticker symbol AFL, has total assets of more than $117 billion, with annual revenues
surpassing $22.2 billion (Aflac 2011 Year in Review).
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
Agile Health
Silver Sponsor
Booth #143
www.Agilehealth.com
Agile Health is an mHealth company. Our programs are cost-effectively delivered via
the mobile phone. Each is guideline driven and clinically proven to change behaviors
enabling high value health outcomes. Next generation engagement that’s personal,
always there and easy to use, like having a health coach in your pocket 24/7.
AIG Benefit Solutions
Silver Sponsor
Booth # 119
www.Agbenefitsolutions.com
AIG Benefit Solutions offers a broad portfolio of products, as well as turn-key
enrollment and administrative services that help make implementation easier for
producers and administrators. Our products include life, dental, vision, disability and
voluntary insurance plans, as well as stop loss and organ transplant insurance for
companies that self-insure.
Alignmed-Evidence Based Apparel
Exhibitor
Booth #105
www.Alignmed.com
Inanimate objects like chairs don’t conform to people, people conform to chairs.
The Alignmed Posture Shirt approaches the individual as the embodiment of
the workstation and not expensive ergonomic equipment. The Posture Shirt
uses groundbreaking touch-tension technology applying biomechanic biofeedback
principals scientifically proven to increase alignment, balance and stamina

2012 sPonsor Profiles
Allstate Benefits
Silver Sponsor
Booth #183
www.Allstateatwork.com
What’s Missing From Your Benefits Program? Allstate Benefits. We have the most
comprehensive benefits portfolio in the business, including the #1 critical illness
product in America. It’s no wonder we’re one of the fastest-growing benefits providers
in the country. Let the Good Hands go to work for you.
Ameridoc
Gold Sponsor
Booth #133
www.Ameridoc.com
AmeriDoc is a leader in consumer-directed telemedicine which provides consumers
with round-the-clock access to U.S. based licensed physicians via video, telephone
and secure email using its proprietary telemedicine technology. Members can
consult with licensed physicians 24/7 365, who can discuss symptoms, recommend
treatment options, diagnose minor conditions and prescribe medications.
American Optometric Association
Educational Underwriter
Booth # 144
www.Aoa.org
The American Optometric Association represents approximately 36,000 doctors
of optometry, optometry students and paraoptometric assistants and technicians.
Optometrists provide two-thirds of all primary eye care in the United States, and are
highly qualified, trained doctors on the frontline of eye and vision care who examine,
diagnose, treat and manage diseases and disorders of the eye.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
Angiology Corporation of America, inc.
Exhibitor
Booth # 188
www.AngioScreen.com
AngioScreen® is unique process of hospital integrated mobile, easy-to-take, noninvasive
vascular disease screening lasting less than 10 minutes providing the
employee with immediate information about circulation, risk of heart disease, stroke
and abdominal aorta aneurysm. Tests include Ultrasound left and right carotid
arteries; Ankle Brachial Index (ABI); EKG; abdominal aorta aneurysm (AAA) scan.
Employees receive immediate consultation with double-sided color printout result
sheet and digital record, including carotid ultrasound images and vital measurements.
Employers receive 30+ aggregate reports post-screening.
ArmsRX Pharmacy Benefit Consultants
Educational Underwriter
Booth # 199
www.armsrx.com
ARMSRx Pharmacy Benefit Consulting – ARMSRx uncovers the undisclosed
methods of pricing, modeling, MAC lists, formulary and contract language for the
most highly utilized benefit, pharmacy. ARMSRx saves their clients time, money and
headaches. ARMSRx is the back room for brokers and payors allowing them to focus
on what they do best.
Asi Corporation
Exhibitor
Booth # 210
www.asicorporation.com

US Wellness is the leading national provider of
wellness strategy and services including:
• Wellness program strategy development
• Organization wellness audits
• Biometric health screenings
• Health risk assessments
• Weight loss programs
• Cardiovascular/diabetes risk lowering programs
• Incentive design, management, delivery and reporting
To learn more, stop by booth #168 at the Employer Healthcare Congress
or visit us at www.uswellness.com

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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
American Workers insurance services (AWis)
Exhibitor
Booth #190
www.Awisbenefits.com
American Workers Insurance Services (“AWIS” ) is an insurance agency marketing
various health care plans, including plans with insurance benefits. AWIS plans
include plans with major medical insurance through Humana Health and Assurant
Health, and discount plans entitling enrollees access to limited group association
insurance benefits, including insurance benefits through Delta Dental HMO.
Benecard PBF
Exhibitor
Booth # 169
www.benecardpbf.com/PBF
BeneCard PBF is a PBM Plus. This distinctive value proposition enables us to
effectively meet client needs. Our state-of-the-art technology integrates real-time all
Prescription and Medical data providing superior service, clinical oversight and cost
savings. Built on the principle of transparency, it is clear we always put our clients
first.
Benefits Connect
Exhibitor
Booth # 153
www2.benefitsconnect.net
benefitsCONNECT® automates and simplifies online benefits enrollment. Our
Carrier Connection EDI services save time and money, guaranteeing that your
enrollment data is accurately transferred and processed electronically. Our expert
implementation team supports you throughout every successful enrollment and our
platform-assisted enrollment process helps you clearly communicate the value of
your company’s benefits package.

2012 sPonsor Profiles
Benefits Selling Expo
Benefits Selling Magazine
Booth # 206
www.Benefitspro.com/benefits-selling-magazine
BioiQ
Silver Sponsor
Booth # 165
www.Bioiq.com
BioIQ makes wellness work for everyone. BioIQ’s high engagement screening
services and comprehensive account support tools make wellness easy for employers
while connecting participants with personalized solutions to improve health. Achieve
higher, measured ROI with increased engagement, more satisfied employees, and
by connecting and integrating your screening and wellness program.”
Bio space, inc.
Exhibitor
Booth #179
www.Biospaceamerica.com
BIOSPACE has revolutionized Body Composition Analysis using patented Direct
Segmental Multi-frequency-Bioelectrical Impedance Analysis (BIA) technology.
Within a minute, the InBody measures the entire body to provide a result sheet that
reveals Body Fat Percentage (PBF), Segmental Muscle Body Mass Distribution,
Intracellular and Extracellular Water, Body Mass Index (BMI), Basal Metabolic
Rate(BMR), overall Muscular balance and more. Please check out our website at
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
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2012 sPonsor Profiles
Bsdi
Silver Sponsor
Booth #167
www.Bsdiweb.com
BSDI’s Motivation® is a sophisticated Internet portal with fun and engaging programs
for your participants, extensive site customization and data analysis tools for
administrators, and a complete health, fitness and wellness dashboard for coaches
working with individual clients.
CardioChek Health designs
Exhibitor
Booth #194
www.Cardiochek.com.
Polymer Technology Systems, Inc. (PTS) manufactures the CardioChek System, a
handheld battery operated IVD device used for lipid testing. Our system is CLIA
Waived, CRMLN Certified, FDA Cleared and no refrigeration is required. Over 50
million people screened, in over 104 countries around the world. For more information,
visit www.cardiochek.com.
Care Here, LLC
Gold Sponsor
Booth # 159
www.Carehere.com

2012 sPonsor Profiles
Careington international Corporation
Silver Sponsor
Booth # 125
www.Careington.com
From health and wellness to lifestyle and financial products and services, discount
plan options as well as insured solutions, Careington International Corporation
has got it all, and we’re positioned to work with any client to customize any product
package, provide comprehensive administration and deliver superior service…every
time.
Catamaran
Platinum Sponsor
Booth # 160 and #161
www.CatamaranRx.com
Catamaran offers a true alternative to the status quo in pharmacy benefit management.
We combine scale and purchasing power with flexibility and agility producing
powerful results. Stay well ahead of costs. Stay well ahead of health issues. Stay
well ahead with Catamaran. Learn more about the Catamaran difference at www.
catamaranRx.com.
Cleveland Heart Lab, inc.
Silver Sponsor
Booth #124
www.Clevelandheartlab.com
Cleveland HeartLab is a clinical reference laboratory specializing in disease
prevention, diagnosis and management. As part of our corporate wellness program
we have established a reliable and affordable group of advanced biomarkers that
offer chronic disease risk insight to employees and employers alike. Please visit
clevelandheartlab.com for more information.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
Colonial Life
Booth # 111
www.Coloniallife.com
Connect your Home
Branding Sponsor
Booth #213
www.Connectyourhome.com
Continuance Health solutions
Educational Underwriter
Booth # 164
www.ContinuanceHealthSolutions.com
Continuance Health Solutions assists health care organizations with strategic advisory
services and delivers innovative technology-based solutions. Such organizations
include self-funded employers, health plans, on-site health clinics, Taft-Hartley funds,
ACOs and other health and wellness provider-based organizations.
Our groundbreaking integrated data warehouse and software application, WellScore®,
provides a comprehensive picture of the relationships between employee health
status, lifestyle choices, engagement, medication adherence, effective use of health
care resources, absenteeism, disability, and work-related injuries.
daeyang eT&C, Ltd.
Exhibitor
Booth # 173
www.Hapfy.net
Daeyang eT&C is a Korean Health IT company. We provide wellness related
consulting, U-Health Park Management System called HAPFY(Heartiness service
Automatically Planned only For You: a wellness fitness tracking system). Based on
body condition and tracked exercise / nutrition, HAPFY provides customized and
professional exercise / nutrition suggestions for your wellness.

For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
72
2012 sPonsor Profiles
OiC innovations, The deskTop Elevator
Gold Sponsor
Booth # 102
www.desktopelevator.com
The Desktop Elevator uniquely converts a normal desktop into an adjustable height
work-surface. Rather than replacing the existing desk, it sits on top, raising and
lowering via gas springs. Prolonged sitting has been conclusively linked to back
pain, cardiovascular/heart disease, obesity and diabetes. The Elevator is simply the
most cost-effective investment in employee wellness a company can make. www.
desktopelevator.com
dialysisPPO
Gold Sponsor
Booth # 164
www.DialysisPPO.com/
We work with TPA’s and Self-funded Health Plans who are trying to manage the
exceptionally high costs of a long-term dialysis case for the treatment of End-Stage
Renal Disease (“ESRD”). Our solution is a successful cost containment program that
enables them to save an average of 76% off of billed charges. The average annual
savings per case is approximately $485,000.
diet Busters
Table Top 1W
www.bustyourdiet.com
Break your diet, get healthy and start living with Diet Busters! We believe an
empowered employee is a healthy employee. Both our Healthy You incentive book and
our comprehensive 365-day wellness program—the Diet Busters LIFE Program—
will motivate your employees to build life-long “Power Habits” for a stronger, healthier
body they will feel proud to live in.
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2012 sPonsor Profiles
Ekho Brand Americas, LLC
Silver Sponsor
Booth # 131
www.Ekho.us/
Ekho is a leader in the heart rate monitor, pedometer, stopwatch and pulse oximtery
industry, striving to be a force in personal wellness, weight management and the fight
against obesity. In addition to a full line of high-quality products, they are all covered
by the best warranty in the industry. Ekho offers a clean and concise line of products
that are easy to understand, simple to use at an affordable price.
We take a proactive approach to improving employee health and wellness, lowering
healthcare costs, decreasing absenteeism and increasing productivity which in turn
creates an environment that encourages better decisions, healthier employees and
a healthier bottom line.
Employee Benefits Resource Group
Booth # 192
Employee Benefits Resource Group was founded by Human Resources Professionals
in 2002 specializing in Employee Benefits. What sets us apart is that our team has
over 25 years of direct HR/Benefits Experience with multinational companies. We
partner with dynamic clients and achieve results. We are HR Professionals committed
in helping our peers.
Employee Travel specials
Booth #205
www.EmployerPharmacy.com/
Employee Travel Specials is one of the nation’s largest providers of discount for
hotels, car rentals and theme park discounts for company employees. Employees
gain access to over 60,000 exclusive hotels offers that are not available to the general
public. There is no cost for employee to use the site and no cost for the company to
participate. Employee Travel Specials is a great employee benefit.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
Employer Pharmacy solutions
Exhibitor
Booths # 204
www.EmployerPharmacy.com/
Epic Hearing Healthcare
Exhibitor
Booth #123
www.EpicHearing.com
EPIC (Ear Professionals International Corporation) Hearing Health Care (“EPIC”)
promotes and provides hearing healthcare throughout the country to those people
suffering from hearing loss and disability. EPIC offers a variety of Hearing Service
Plans ranging from an ASO, Discount and Fully Insured Plan that can be combined
with vision benefits at a single premium. The EPIC plans represent the largest network
of ENT’s and audiologists in the country, and provide access to all technology by
major manufacturers.
Express scripts
Exhibitor
Booth #201
www.Express-Scripts.com
Express Scripts makes the use of prescription drugs safer and more affordable
for tens of millions of consumers through thousands of employers, government,
union and health plans. Express Scripts is dedicated to providing member,
clients and healthcare professionals with services that deliver safe and affordable
pharmaceuticals.
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FitBehavior.org
2012 sPonsor Profiles
FitBehavior.org
Exhibitor
Booth #216
www.Fitbehavior.org
We aim to inspire the “why” and “how” for fitness behavior change. We help
organizations, campaigns and individuals seeking motivation to be happier, healthier
and more productive and simultaneously reduce health-related costs. Story-telling
is a powerful behavior-change tool we use in our digital media, to inspire real action
toward fitness and better health.
Gift Card Partners,inc.
Educational Underwriter
www.Giftcardpartners.com
For more than 10 years, GiftCard Partners has offered our customers gift cards from
well-known national brands to engage, motivate and reward participants of corporate
incentive programs such as health and wellness and safety programs, sales
performance and recognition, customer loyalty, fundraising, and affinity programs
H2u | Health to you, LLC
Silver Sponsor
Booth #141
www.Healthtoyou.com
Health to You (H2U), a subsidiary of Hospital Corporation of America (HCA),,
delivers medical and health improvement solutions on-site, on-line and on-call that
are convenient, accessible and affordable. Our unique strategies are redefining
the health care experience by improving health status of individuals and delivering
sustainable cost savings.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
76
2012 sPonsor Profiles
Hallmark Business Connections
Exhibitor
Booth #127
www.Hallmarkbusinessconnections.com
Hallmark Business Connections gives businesses the benefit of unique insight into
what truly motivates and moves people. Among our core competencies: engagement
solutions that incentivize employees and plan participants in their pursuit of wellness.
We combine state-of-the art validation & tracking technology with meaningful
communication and self-selection of personally significant rewards.
Hbd international
Educational Underwriter
Booth # 200
www.Hbdinternational.com
Many vendors talk the talk, but how many walk the walk? For nearly 20 years, HbD
has maintained some of the industry’s highest wellness outcomes. Beyond wellness,
HbD is a comprehensive high performance strategy. Health? Safety? Productivity?
Whatever your needs we’ll build you a more effective program.
Health Advocate, inc.
Exhibitor
Booth # 149
www.Healthadvocate.com
Health Advocate, Inc., the nation’s leading independent healthcare advocacy and
assistance company, serves 30+ million Americans through more than 8,500 client
relationships, including many of the nation’s largest companies, helping members
personally navigate healthcare and insurance-related issues, saving time and money
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2012 sPonsor Profiles
Health Renaissance Coachsite Wellness
Exhibitor
Booth #198
http://www.wildrenz.com
Health Renaissance has developed the most advanced employee wellness program
available to increase productivity and reduce healthcare costs. Our COACHSite
Wellness program employs the most effective onsite personal coach model and our
revolutionary proprietary scientific & evidence based techniques create effective &
sustainable lifestyle and healthy behavioral changes in your employees.
Healthcheck 360
Silver Sponsor
Booth # 118
www.healthcheck360.com
HealthCheck360° is a leader in providing performance-based wellness and population
health management solutions. Services provided by HealthCheck360° help companies
reduce healthcare costs by focusing on controlling objective biometric health risk
factors, motivating positive behavior change, and using analytics to objectively
measure successful outcomes. For more information, go to www.HealthCheck360.
com.
Healthentic, inc.
Exhibitor
Booth # 184
Healthentic combines whole health informatics creating an end to end solution
for employee health management. Combining medical, dental, pharmacy, HRA
and biometric data Healthentic determines top conditions plaguing populations,
establishes a baseline, locates health migration trends, and identifies strategic
wellness initiatives. Each initiative includes brandable CEO presentations and
tracking metrics, regardless of vendor or style, to ensure outreach effectiveness.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
HealthFocus® international
Silver Sponsor
Booth # 163
www.Healthfocus.com
HealthFocus® International is a full service marketing research and consulting
company specializing in consumer and employee health trends, motivations, and
barriers. Since 1990 we have worked with global companies and organizations
to better understand these needs to develop solutions with the most likelihood of
success.
Healthy Achievers a Boon Group Company
Silver Sponsor
Booth # 145
www.Healthyachieversinc.com
Healthy Achievers is a URAC Core accredited nationwide provider of a full line
of worksite health screenings, immunizations, fitness and wellness services, and
integrated programs that help corporations and their employees across multiple
locations actively manage and improve their personal health and wellness. Programs
and services supported by our corporate parent, The Boon Group, Inc.
HMs Employer solutions
Exhibitor
Booth # 193
www.Aha-solutions.org/partners/hms.shtml
HMS Employer Solutions – protecting benefits through smarter spending. We create
immediate measurable value for employers by protecting the financial vitality of their
health plans. We are part of HMS, the nation’s premier healthcare cost containment
expert. As a result of our services, our clients recovered over $1.8 billion in 2010 and
saved billions of dollars more.
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
81
2012 sPonsor Profiles
Hub international
Educational Underwriter
www.Hubinternational.com
Learn how Hub International managed the company’s expenses over three years
and reduced its rising medical trend to near zero. Are we out of options? We don’t
think so! How did we do it? Learn how we work with our employees and healthcare
vendors to integrate our data, establish performance guarantees, and ensure that
everyone has skin in the game. If you’re feeling like your organization is running
out of options, attend this informative session where we discuss how to identify and
manage emerging claims and engage employees and their families.
Hub international
Educational Underwriter
www.Hubinternational.com
Learn how Hub International managed the company’s expenses over three years
and reduced its rising medical trend to near zero. Are we out of options? We don’t
think so! How did we do it? Learn how we work with our employees and healthcare
vendors to integrate our data, establish performance guarantees, and ensure that
everyone has skin in the game. If you’re feeling like your organization is running
out of options, attend this informative session where we discuss how to identify and
manage emerging claims and engage employees and their families.
Hubbub Health
Silver Sponsor
Booth #185
www.Hubbubhealth.com
Hubbub is a website and mobile app where people challenge themselves, co-workers,
friends, and family to compete in challenges that motivate them to be healthier and
happier. It’s also a wellness solution for companies. Employers can tailor the program
or add rewards. Hubbub delivers results. Hubbub is flexible and fun.
HuMAnA
Silver Sponsor
Booth # 152
www.Humana.com
Humana Inc., headquartered in Louisville, Ky., is a leading health-care company that
offers a wide range of insurance products and health and wellness services that
incorporate an integrated approach to lifelong well-being. By leveraging the strengths
of its core businesses, Humana believes it can better explore opportunities for
existing and emerging adjacencies in health care that can further enhance wellness
opportunities for millions of people across the nation.

2012 sPonsor Profiles
iMEdECs
Exhibitor
Booth # 174
www.Indeed.com/cmp/Imedecs
IMEDECS is a woman owned URAC accredited national Independent Review
Organization known for its high-quality reviews, extensive panel of experts, and
responsiveness to client and regulatory needs. IMEDECS performs specialtymatched
medical necessity, experimental/investigational appeals, benefit coverage
determinations and more. Its Policies and Procedures are fully compliant with
PPACA.
immuneTech inc.
Silver Sponsor
Booth #148
www.Immunetech.com
ImmuneTech offers the first and only finger-stick allergy test. This unique, highimpact
tool is simple, cost-effective, and suitable for wellness screenings and
clinics. The compelling and immediate benefits seen from the results combined with
the personalized plan appeals to both employers and employees resulting in high
participation and strong ROI.
imperial
Gold Elite Sponsor
Booth #155 and #166
www.Imperialco.com
Imperial offers vending, catering, corporate dining, and coffee services. It is
Oklahoma’s largest independent vending company. Over 450,000 items are stocked
in our 92,000 square foot warehouse waiting to be delivered directly to your door. In
addition, because of our fresh food commissary, refrigerated trucks and inventory
rotation, our quality cannot be matched. Imperial Management Group is currently
working with corporations with a national footprint providing them with a single point
of contact while implementing open market self-check out break rooms. We offer a
fresh solution to break rooms: a place for employees to enjoy healthy and nutritious
food options, lots of variety, and 24/7 convenience.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
infodocRX
Wellness Market Shop Vendor
Table Top 3W
www.Infodocrx.com
InfoDocRx is an interactive, personalized webMD like healthcare information service
with Live doctors. It is intended to be offerred as a corporate wellness initiative, to
benefit employers and employees to mitigate the impact of high deductible plans,
unnecessary doctor office/ER visits, increase consumer awareness etc, all for under
$5/week
insiGHT BEnEFiTs GROuP
Exhibitor
Booth #135
www.VaultPlan.com
Insight Benefits Group, LLC, is a national employee benefits and risk management
firm serving professional practices, businesses, governments, labor organizations
and not-for-profit groups. The firm was founded by attorneys, accountants, financial
planners, IT and other professionals who had a simple vision - to provide America’s
small to mid-size clients with the same high quality employee benefits, executive
compensation and risk management solutions perviously only available to the largest
corporations.
inspired Perspectives LLC
Exhibitor
Booth #209
www.IPWellBeing.com
Inspired Perspectives, LLC puts a fresh twist on health promotion. We specialize
in engaging populations with creative ideas and innovative strategies to motivate
people on an emotional level to make health a priority.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
85
2012 sPonsor Profiles
Kaiser Permanente
Healthy Break Sponsor
www.Businessnet.kp.org
Kaiser Permanente is one of America’s leading health care providers and not-forprofit
health plans. Our mission is to provide high-quality, affordable health care
services and to improve the health of our members and the communities we serve.
We currently serve nine million members in nine states and the District of Columbia.
Keas
Exhibitor
Booth # 171
www.Keas.com
Wellness with a side of employee engagement. Hold the fries. Keas is designed
to first engage employees, and then to make them healthy. We understand that a
wellness program that isn’t being used has zero chance of success. We passionately
believe that small changes in behavior lead to huge results. That’s why we can offer
the exclusive Keas guarantee.
L&T Health & Fitness
Exhibitor
Booth # 171
www.ltwell.com
L&T Health and Fitness (L&T) is a certified women’s business enterprise providing
fitness and health management services, health and wellness program design and
delivery, and facility design and consulting services to organizations nationwide. L&T
can help your organization lower health care costs, improve morale and maximize
employee performance.
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
Laboratory Corporation of America Holdings
Exhibitor
Booth #126
www.LabCorpSolutions.com
LabCorp offers a comprehensive test menu including services designed to
complement employee wellness programs and encourage lifelong healthy habits.
Our wide selection of employee health assessments offers on-site workplace events
and remote screenings. For additional information about LabCorp and its employee
testing programs, visit www.LabCorpSolutions.com or contact us as 800-343-8974.
League of American Bicyclists
Exhibitor
Booth # 170
www.BikeLeague.org
The League of American Bicyclists is a non-profit organization based in Washington
DC that promotes bicycling for fun, fitness and transportation. We work through
advocacy and education to create a more bicycle-friendly America. With a current
membership of 300,000 affiliated cyclists, including 25,000 individuals and 700
affiliated organizations, the League works to bring better bicycling to your community.
Legal Acces Plans
Exhibitor
Booth #154
www.Legalaccessplans.com
As the world’s leader in Legal Plan Administration, the Legal Access Companies
comprises several administrative and network service companies. Specializing
in providing legal and financial services programs to employees throughout the
United States and the world, Legal Access provides innovative approaches to the
development of both access and insured legal plans.

2012 sPonsor Profiles
Legal shield
Exhibitor
Booth 207
www.Shieldbenefit.com
Everyone deserves legal protection. Now, with LegalShield, everyone can access
it. No matter how trivial, no matter how traumatic. The bottom line… Providing
LegalShield as a benefit to your employees will reduce absenteeism and increase
productivity, with no out of pocket expense to the company. LegalShield, Worry
Less, Live more.
Life secure insurance
Silver Sponsor
Booth # 178
www.YourLifeSecure.com
Founded in 2006, LifeSecure Insurance Company is dedicated to providing uncomplicated
insurance and non-insurance solutions to help people protect themselves
from unforeseen health-related risks and expenses. Our guiding business philosophy
is focused on delivering “easi”: expertise, accessibility, simplicity and innovation –
both to our business partners and to consumers.
Liposcience, inc.
Exhibitor
Booth # 191
www.Liposcience.com
LipoScience, Inc. is pioneering a new field of personalized diagnostics based on
nuclear magnetic resonance (NMR) technology. Its first proprietary diagnostic test,
the NMR LipoProfile® test, measures the number of low density lipoprotein particles
(LDL-P) in a blood sample and provides physicians and their patients with actionable
information to personalize management of risk for heart disease.
Ls initiatives, inc.
Exhibitor
Booth #211
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
March of dimes
Exhibitor
Booth #197
www.Marchofdimes.com
The March of Dimes offers the Healthy Babies, Healthy Business program to
employers looking health messages to educate women of childbearing age in the
workplace. The program provides content on preconception, prenatal and postpartum
health that complements existing wellness programs and will help to promote
your organization as a pregnancy and family friendly workplace.
Marsh u.s. Consumer
Gold Sponsor
Booths #157
MdLiVE
Silver Sponsor
Booth #122
www.Mdlive.com/pages/index.html
MDLIVE is an on-demand service that allows you to speak with a doctor or therapist
in real-time by video, phone or email. Our network of US board certified doctors,
pediatricians and licensed therapists can diagnose, recommend treatment and
provide a second opinion and is available 24/7/365.

2012 sPonsor Profiles
Monsour Executive Wellness Center
usF Health
Silver Sponsor
Booth #147
www.Health.usf.edu/myhealthcare/executivewellness/index.htm
national Guardian Life
Silver Sponsor
Booth # 100
www.Nglic.com
nuskin/Pharmanex
Educational Underwriter
Booth # 140
www.Nuskin.com/pharmanex.htm
Pharmanex was founded in 1994, and in 1998, Pharmanex joined Nu Skin Enterprises,
Inc.. Pharmanex has since grown to be a global leader in the nutritional industry,
applying pharmaceutical and scientific measurement technologies to create superior
nutritional supplements worldwide. Pharmanex helps people build healthier, more
productive lives by providing the safest, most effective and measurable supplements
in the world.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
90
2012 sPonsor Profiles
Orasure Technologies
Exhibitor
Booth #176
www.Orasure.com
OraSure Technologies offers testing products for drugs of abuse, cotinine and
alcohol. The Intercept(r) Oral Fluid Drug Test offers laboratory confidence with oral
fluid convenience. OraSure also manufactures and sells the OraSure(r) Oral Fluid
Collection Device for the detection of cotinine in oral fluid as well as the Q.E.D.(r)
alcohol test.
P3nET
Exhibitor
Booth # 142
www.Myp3net.com/MyP3Net
PayCheck direct
Gold Sponsor
Booth # 156
www.Mypaycheckdirect.com
PayCheck Direct® is an employee purchase program that allows eligible employees
to get what they want now and pay interest-free over time. Employees can choose from
over 1400 competitively-priced, name-brand products, including TVs, computers,
electronics, appliances, furniture and more. Their interest-free payments are made
over 12 months via worry-free payroll deduction. There are no credit checks, hidden
fees or finance charges.

For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
92
2012 sPonsor Profiles
Pet Assure
Exhibitor
Booth #189
www.PetAssure.com
P Pete Thomas Wellness
Wellness Market Shop Vender
www.Petethomas.com
46% of employees have children. 63% have pets! Pet Assure is America’s only
national veterinary discount plan. With Pet Assure, employees save hundreds of
dollars on their petcare costs. Because Pet Assure is not insurance, we cover every
type of pet in every health condition. 3,400 employers currently offer Pet Assure.
Plum Benefits
Exhibitor
Booth # 186
www.Plumbenefits.com
Plum Benefits is a free employee benefit service that provides corporations with
exclusive discounts and special offers to theatrical events, sports, family attractions,
dining and more. Save up to 50% on the best seats and provide your employees
with a truly unique perk in their benefits package. For more information: www.
plumbenefits.com

2012 sPonsor Profiles
ProCare Rx
Branding Sponsor
Booth #136
www.Procarerx.com
ProCare Rx is a national PBM that empowers our clients with the innovation needed
to enhance the quality of care while controlling costs through our fully pass-through
pricing model. We will show you savings through claims analysis that the same drug,
on the same day, at the same pharmacy, will cost less at ProCare.
Produce for Better Health Foundation
Silver Sponsor
Booth #197
www.Pbhcatalog.org/about-pbhf
Bio Investing in health and fitness resources for your employees will help your
organization soar to new heights, and have an almost immediate ROI! Enhance your
corporate wellness program or start a new one with our low-cost nutrition education
resources. Contact our expert staff for nutrition education information, and wellness
program tips, advice and strategies.
Purchasing Power
Gold Sponsor
Booth #103
www.PurchasingPower.com
Purchasing Power is the premier employee purchase program that gives employees an
easy, responsible way to buy name brand products like computers, home appliances
and electronics through payroll deduction.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
94
2012 sPonsor Profiles
Pure Wellness
Exhibitor
Booth #108
www.PureWellness.com/purewellness
PureWellness delivers a comprehensive online solution that allows for efficient
administration and management of wellness initiatives. The PureWellness Enterprise
Health & Wellness Solution platform boasts customizable features including an HRA,
workshops, team challenges, mobile apps and full reporting capabilities to ensure
wellness actions can document success in a manner that demonstrates ROI.
Quality Health Management
Exhibitor
Booth #115
www.Qhmanagement.com
QHM is a cost containment company offering access to a global network of physicians
and hospitals in over 80 countries. QHM service includes: access to healthcare
providers in the U.S. and globally at negotiated and discounted rates, efficient claims
service and re-pricing, account management and 24 hour member services.
Resmed
Exhibitor
Booth #128
www.Resmed.com
ResMed is a global leader in medical equipment for the screening, treatment, and
management of sleep-disordered breathing and other respiratory disorders. Our
product line includes automatic positive airway pressure devices, bilevel devices,
continuous positive airway pressure devices, nasal pillows systems, nasal mask
systems, full face mask systems, humidifiers, and software/clinical systems.

2012 sPonsor Profiles
sapoznik insuance & Associates
Silver Sponsor
Booth # 130
www.Sapoznik.com
Sapoznik Insurance was founded in 1987 by President & CEO Rachel A. Sapoznik,
and is one of the largest independently owned benefit companies in the state of
Florida. Sapoznik Insurance has developed into a full-service agency that specializes
in employee benefits and life insurance as well as individual health solutions.
sensa®
Exhibitor
Booth # 195
www.Trysensa.com
The SENSA® Weight-Loss System enhances the natural smell and taste of food to
speed up the process of feeling full and satisfied, so users eat less and lose weight.
The SENSA® Corporate Wellness Program helps employees lose weight and live
healthier lives, while providing long-term healthcare savings to their employers.
simplicity Health Plans
Silver Sponsor
Booth # 137
www.SimplicityHealthPlan.com
Simplicity Health Plans is a transaction integrator that creates SaaS technologies
for comprehensive consumer solutions that offer an “End-to-End” cure for rising
healthcare expenditures, which includes the best implementation of a CDHP/HSA.
Simplicity aligns the interests of the Provider, Employer, and Employee to provide
a turn-key, fully integrated Consumer Directed Health platform. The platform fuses
unparalleled technology, point of service adjudication, real-time data, and anti-fraud
controls.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
96
2012 sPonsor Profiles
solstice
Silver Sponsor
Booth # 215
www.Solsticebenefits.com
spectraCell Laboratories
Exhibitor
Booth # 150
www.Spectracell.com
SpectraCell Laboratories provides advanced clinical testing that measures nutritional
status, cardiovascular risk and cellular aging. As medicine progresses in the pursuit
of health and wellness, SpectraCell offers an affordable, cost effective solution for
employers to become proactive in employee health management and lower health
costs.
symetra
Silver Sponsor
Booth # 134
www.Spectracell.com
The Benefits Division of Symetra Life Insurance Company is committed to finding
solutions that employers need and understand. We have been in business for more
than 50 years, providing employee benefit, annuity and life insurance solutions
through a nationwide network of trusted benefit consultants, financial institutions and
independent financial professionals.

2012 sPonsor Profiles
The Taben Group
Exhibitor
Booth #203
www.Taben.com
The Taben Group was founded in 1990 as a “boutique” provider of COBRA and
Direct Billing administration. Our first clients were large national employers frustrated
by the lack of high quality outsourcing options in this cumbersome area of benefits
administration. Taben’s mission is to provide high quality, “Get it right the 1st time”
outsourcing services to every client, every day . We accomplish this mission by
combining a passion for excellence with proven technology and 22+ years of benefit
outsourcing experience.
Tailwind
Branding Sponsor
Booth # 132
www.TailwindAgency.com
Tailwind is the accelerating force behind fresh, motivating health engagement solutions
that maximize a company’s culture of well-being. We are a health engagement
agency, providing new, creative ways to educate and engage employees. Combine
our experience and expertise to create communications that impact your employees
at an individual level. www.tailwindagency.com.
Target Corporation
Educational Underwriter
Branding Sponsor
www.Corporate.target.com
Target Corporation is an upscale discount retailer that provides on-trend merchandise
at attractive prices in 1763 stores nationwide and online at Target.com. Through its
more than 1600 pharmacies and 44 retail clinics, Target provides affordable, quality
healthcare services and an unrivalled guest experience
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
98
2012 sPonsor Profiles
Take15 now, LLC
Silver Sponsor
Booth # 180
Take15 NOW is a wellness program tailored for the modern corporate world. Take15’s
innovative approach eliminates the challenges of current wellness programs. We
have bio-mechanically designed proprietary 15 minute power breaks to immediately
reduce stress and promote health. The results will lower healthcare costs and
increase productivity.
Teledoc
Silver Sponsor
Booth # 101
www.Teladoc.com
Founded in 2002, Teladoc is the nation’s first and largest provider of telehealth
services. With more than 4 million members nationwide and an average response
time of 22 minutes, Teladoc enhances access to affordable, high-quality medical
care for members via secure videoconferencing or telephone consultations, 24/7.
The Full Plate diet
Exhibitor
Booth # 196
www.Fullplatediet.org
Living Life More Fully! Yes! It’s true! When you follow the Full Plate Diet, you are
going to feel better and have more energy – mind, body and spirit. That’s because
you are eating more natural, fiber-rich foods like fruits, vegetables, beans, nuts and
whole grains that provide the nutrients your body needs to stay energized. Guess
what . . . you also aren’t going to be deprived (which makes everyone tired and
grouchy; let’s be honest!) You are going to be eating an abundance of food that is
naturally delicious.
The Guardian Life insurance Company of America
Sponsored Session
Booth # 114
www.Aboutemployeebenefits.com/
Founded in 1860, The Guardian Life Insurance Company of America is one of the
largest mutual life insurance companies in the United States. With over 50 years of
group benefits experience, Guardian protects more than 6 million employees and
their families at more than 115,000 companies. They offer a full line of employersponsored,
voluntary and worksite products, with flexibility and services that help
companies customize benefit plans to meet their needs; Dental, Life,Short and Long
Term Disability, FMLA / Absence Management, Vision, Critical Illness, Cancer,

2012 sPonsor Profiles
The Vitality Group
Exhibitor
Booth #106
TheVitalityGroup.com
Vitality is a comprehensive wellness program that educates, assists, and motivates
individuals to engage in healthier lifestyles. Our data-driven approach to changing
behavior is based on an actuarial science model with proven results in achieving
meaningful and measureable health improvement.
TRiCAsT,inc.
Silver Sponsor
Booth # 181
www.Tricast.com
Navigating the complexities of today’s healthcare environment requires innovative
solutions. To address these needs in a rapidly changing market, TRICAST has
leveraged more than 25 years of technology and claims processing expertise,
extensive client insight, and a team of industry experts. TRICAST is headquartered
in Milwaukee, Wisconsin, serving clients nationwide.
united Healthcare
Exhibitor
Booth # 182
www.Uhc.com
UnitedHealthcare is a leading provider of employee health and voluntary benefits
including dental, vision, life, disability, critical illness and accident insurance.
UnitedHealthcare’s networks include more than 34,000 vision access points
and 67,000 dentists. Over 75,000 small, midsize and large businesses and 14.5
million individuals protect their income, financial security and health through
UnitedHealthcare’s Specialty Benefit products and services including dental, vision,
life, disability, accident and critical illness insurance.
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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2012 sPonsor Profiles
unleash your Groove
Wellness market
Shop Vendor 4W
www.Unleashyourgroove.com/corporatedrumming
us script, inc
Platium Sponsor
Booth # 116 and #117
www.Usscript.com
US Script offers progressive pharmacy benefit management services through a
“lowest net cost” approach that improves quality of care while containing costs.
Services include claims processing, pharmacy network management, benefit design
consultation, drug utilization review, formulary and rebate management, specialty
and mail order pharmacy services, educational programs, and more
Vertex Pharmaceuticals
Exhibitor
Booth # 172
www.Vrtx.com
Vertex creates new possibilities in medicine to cure diseases and improve
people’s lives. Vertex’s Community Outreach Program partners with providers,
employers, and organizations to raise awareness of hepatitis C, with a goal to
increase rates of screening, testing and linkage to care. To learn more, email
CommunityOutreachProgram@vrtx.com.
Vision Vitals Foundation
Gold Sponsor
Booth # 138 and #139
www.Visionvitals.org
The Vision Vitals Foundation provides on-site, mobile based comprehensive eye
screening services for corporate wellness programs. Screenings are geared to the
adult workforce for age-related eye diseases including glaucoma, diabetic retinopathy
and macular degeneration. Screenings are conducted using state-of- the-art mobile
eye screening units fully staffed and supervised by an ophthalmologist or optometrist.
Screenings can uncover previously undiagnosed eye disease and systemic disease
that can be treated and controlled before disease progression occurs and treatment
costs escalate where the employer pays more in medical insurance claims.

2012 sPonsor Profiles
VPi Pet insurance
Exhibitor
Booth #104
VsP Vision Care
Silver Sponsor
Booth # 177
www.Vsp.com
Smarter vision care from VSP® helps keep employees healthy and productive,
leading to significant healthcare savings. Employees win, too, with the lowest outof-pocket
costs on eyewear they’ll love. No wonder VSP has the highest member
satisfaction. Visit our booth and see vision from a new perspective.
Walker Tracker
Exhibitor
Booth # 175
www.WalkerTracker.com
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
101
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For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
102
2012 sPonsor Profiles
WellCard Health
Gold Sponsor
Booth #110
www.WellcardHealth.com
WellCard Health is excited to share with you a new product offering that is
changing the health care conversation. WellCard Health is an innovative Discount
Card program that will save your clients and their members’ money on a wide range
of health care services.
Wellness Concepts
Exhibitor
Booth # 158
www.Well-Concepts.com
Wellness Concepts provides customized nutrition education and disease prevention
solutions for private and public employers, healthcare providers and foodservice
management companies nationwide. Our programs incorporate behavior modification
and mindfulness to motivate individuals and provide them with the tools they need to
take control of their health and achieve lifestyle change.
Wellness Jackpot
Exhibitor
Booth 107
www.WellnessJackpot.com
An easy, fun and affordable way to drive wellness participation! This unique, online
gamecard based program is simple to administer, grabs attention and drives results
fast! Participants redeem for premium discounts, gift cards, cash or our online
merchandise catalog awards with chances to win up to $1,000,000.

2012 sPonsor Profiles
Wellthsmart Workplace Wellness
Wellness Market Shop Vendor
Table Top 5W - 7W
www.wellthsmart.com
Wellthsmart Workplace Wellness is a leading distributor in the professional vitamin
and supplement industry. Wellthsmart and our vendor partners share the quest for
good health by providing safe, quality products that adhere to strict governmental
regulations. Licensed healthcare providers use these professionally-formulated
vitamins and supplements in their practices. Preventing illness and promoting
wellness is important to employee happiness, attendance and retention. Wellthsmart
makes it easy for employees to get the products they need, delivered right to their
doors.
yoFi Wellness
Morning Yoga Sponsor
Booth # 202
www.Yofiwellness.com/
Yo-Fi Wellness brings healthy living initiatives to your employees through inspiring
and instructive yoga, fitness, nutrition and meditation video content. Yo-Fi is
customized to your company and provides you with engagement analytics all while
empowering your employees to live a healthier lifestyle.”
For a complete list of our 2012 Sponsors and direct access to their websites, please visit our congress website:
www.EmployerHealthcareCongress.com
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Employer Healthcare & Benefits
C O N G R E S S . C O M
Th Annual
4 TH Annual
C O N F E R E N C E
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SELF FUNDINGEMPLOYER
rd Annual
HEALTHCARE & WORKERS COMPENSATION CONFERENCE