2012 sPonsor Profiles - Employer Healthcare & Benefits Congress

3:40 PM - 4:30 PM
2012 Congress agenDa
Driving Behavior Change Using Outcomes-Based Wellness
Measures
Health Education, Prevention and Care
DIPLOMAT BALLROOM 2 SPONSORED BY US WELLNESS INC. | CORPORATE WELLNESS
Employers have recognized the role of incentive-driven health and wellness programming as an added benefit
to increase participation. However, participation alone is not closely aligned with improved health outcomes
or cost savings. Outcomes-based incentives, in which employees are rewarded based on achieving a certain
health factor has increasingly shown to have a direct correlation to improved health outcomes. The goal of the
discussion will be to identify and illustrate best practices and pitfalls in creating outcomes-based incentives
within the wellness paradigm. The discussion includes forms of incentives, tools for measuring outcomes over
time and case studies showing ROI in outcomes-based models. Key points include:
• Provide a foundation of the relationship between health and wellness programs and outcomes-based
incentive programming
• Provide a comparison between participation-based and outcomes-based incentives
• Share analytical methodology used in measuring effectiveness outcomes-based efforts
• Provide case studies of employers successfully using outcomes-based programs
The outcomes of this study will offer audience members take away tools to assess the value and benefit of
the health and wellness incentive programs. Employers will gain a constructive method that will apply to
their decision making on health and wellness outcomes-based on actual case studies showing successful
outcomes-based rewards programs.
• Alyssa Williamson, COO, US Wellness
• Tori Tomlinson, CEO, US Wellness
4:40 PM - 5:30 PM The Affordable Care Act: Taxes, Taxes and (21) More Taxes
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM
Benjamin Franklin once said the only thing that is certain in life is death and taxes. The Affordable Care Act
made sure of the latter, adding 21 new revenue-raisers. In this session, you will learn:
• Which of the new taxes impact employer-sponsored group health plans,
• What coordination is required with payroll departments to implement new withholding and reporting
requirements,
• What impact the law might have on highly-compensated executives, and
• What is the Cadillac tax and how can employers avoid it.
• Alden Bianchi, Member, Mintz levin
• Greta E. Cowart, Partner, Haynes and Boone, llP
Level Up! How Games Are Getting Employees Off the Couch
REGENCY BALLROOM 2 CORPORATE WELLNESS
Businesses know that they need a wellness program that works, but too often health screenings and pamphlets
aren’t enough to reach the employees who need to get well, and cash incentives can produce only momentary
engagement. What employers need is a way to kick start new, long-lasting, healthy habits and behaviors. In
short, they need to make wellness fun.
Fun is exactly what businesses get when they decide to ditch the pamphlets and get behind a game for
wellness. A social wellness game not only engages a huge percentage of employees, it keeps them coming
back for more points and slimmer waistlines - encouraging healthy habits from taking the stairs to sleeping
more and eating less. Employers will get a healthier, happier, more productive workforce and employees will
get a wellness program that gives them the tools, incentives and support to get healthy. This discussion will
include:
• Why wellness programs are a strategic priority for your business
• How social wellness engages employees and yields real results
• Why teams are important to a successful wellness program
• How games can produce powerful patterns of behavior
• How to use incentives judiciously
• Adam Bosworth, Co-Founder and Chief Technology Officer, Keas
• Gail Ewing, Director Associate Health & Wellness, Sacred Heart Health System
THuRsdAy
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