2012 sPonsor Profiles - Employer Healthcare & Benefits Congress
2012 sPonsor Profiles - Employer Healthcare & Benefits Congress
2012 sPonsor Profiles - Employer Healthcare & Benefits Congress
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49<br />
<strong>Congress</strong> agenDa<br />
11:00 AM - 11:50 AM Reform Ready Marketing & Brand Strategies<br />
DIPLOMAT BALLROOM 3 HEALTHCARE REFORM<br />
The impact trends covered in this session include:<br />
FRidAy<strong>2012</strong><br />
11:00 AM - 11:50 AM<br />
ealth<br />
Renaissance<br />
Corporate Programs & Individual Coaching for Optimal Health & Performance<br />
Integrating Ancient Wisdom & Modern Science<br />
THE cutting-edge solution for your corporate wellness needs.<br />
Integrating on-site, personalized coaching with scientifically-based lifestyle interventions.<br />
11:00 AM - 11:50 AM<br />
Don’t miss our Power Session Thursday Oct. 25 @ 1:35 pm<br />
Visit us at EHBC booth #198<br />
info@wildrenz.com<br />
Today, 170 million Americans get their health insurance through their employer. Another 15 million buy<br />
it on their own. However, there are 51 million Americans without any health insurance and another 22<br />
million deemed” under-insured.” While the future of health care reform’s Affordable Care Act is filled with<br />
uncertainty, one thing is crystal clear: the healthcare and insurance landscape is set to undergo massive<br />
transformation. Anticipating and prepare for this change will separate winners from losers. Forwardthinking<br />
marketers need to be armed with intelligence to assess impact and make informed decisions for<br />
managing their future.<br />
• Market Trends – Examination of critical issues facing healthcare consumers, payers and providers,<br />
from economic pressures to care delivery challenges to an aging population.<br />
• Customer Segments – Health reform means millions of new potential patients gain access to health<br />
benefits – who are they and what do they look like.<br />
• Marketing Remix – Consumers (aka customers) are in control; they’re talking about you, reviewing<br />
you, and price checking you. They have a choice, and marketers need to adjust to the new rules.<br />
• Opportunity Runway – Prepare innovative approaches to capture opportunity in tomorrow’s reformed<br />
environment where headwinds/tailwinds mean differentiating your value proposition.<br />
• Lindsay Resnick, Chief Marketing Officer, KBMG Health Services<br />
Setting Up a Wellness Program that Fits Your Demographics<br />
REGENCY BALLROOM 2<br />
CORPORATE WELLNESS<br />
Wellness program are not one size fits all endeavors! This course will showcase the importance of<br />
understanding the demographics and health needs of your workforce and its impact on wellness program<br />
design. Program design, incentive structures, and communication will be addressed.<br />
• Ralph Lardieri, Wellness Manager, Wawa, Inc.
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