Blint n° 75 - Enero 2016
Revista líder en España / Tendencias innovadoras del sector para boutiques, responsables de compras de comercios mayoristas, detallistas y profesionales.
Revista líder en España / Tendencias innovadoras del sector para boutiques, responsables de compras de comercios mayoristas, detallistas y profesionales.
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ENGLISH TRANSLATION<br />
in my intuition,” explained Lacroix, “and when I was approached<br />
by the Aubade people with a proposal to create this capsule<br />
collection, I jumped at the chance. I felt that we had a great deal<br />
in common, that my passion for fashion would could flourish<br />
in the context of the time-honored heritage of this venerable<br />
company, a firm that represents the best of the French and Parisian<br />
tradition.” The capsule collection, which is being presented in<br />
the supremely appropriate setting of the Parisian Salon de la<br />
Lingerie, brings together the signature Aubade elements and the<br />
contemporary, audacious verve of Christian Lacroix, who imbues<br />
the garments with a modern twist, but one that is tinged with an<br />
alluring old-fashion charm, thanks to the distinctive colors – bold<br />
touches of fuchsia and black and dashes of acid pastels – the<br />
floral motifs inspired by the sumptuous decorative flourishes<br />
of Versailles and it most distinguished female occupant, Maria<br />
Antonietta, the dainty tassels that dangle voluptuously from the<br />
push-up models, the thong bras that still manage to provide lots<br />
of oomph and support. Sensual and exquisitely feminine the<br />
corsets boast classic motifs of crossed laces, while the short<br />
slips reveals a romantic allure. The lower items include French<br />
knickers, a thong and bikini model. All absolutely heavenly.<br />
ENCUENTROS/COMPANIES<br />
OSCALITO<br />
QUALITY AND NATURAL MATERIALS MADE IN ITALY<br />
This year, the Italian company celebrates its 80 year anniversary,<br />
and it has just landed in Spain with all the<br />
quality and design of its knitted intimate apparel and<br />
outwear.<br />
In the early Thirties, in Turin, Osvaldo and Lino Casalini and<br />
began to produce cotton and wool fabrics. As a natural evolution,<br />
in 1936, the brand Oscalito was born, presenting a<br />
collection of intimate and knitted outerwear for men, women<br />
and children, using only high-quality natural fibers. After the<br />
war, the Casalini brothers recovered two textile machines<br />
from the rubble and placed them in a space along the river<br />
Po, where they reembarked on the Oscalito adventure with<br />
more enthusiasm than ever.<br />
Some decades after, the children of Lino, Arrigo and Andrea<br />
took over the family business with new ideas to promote the<br />
brand and included a dose of creativity that resulted in new<br />
designs and models using fibers and materials unknown until<br />
that time.<br />
The Oscalito collections were an immediate success, which<br />
spread to the United States.<br />
Since then, Oscalito has always accounted for a high sales<br />
volume abroad, and if in 1980 it represented 40% of sales, it<br />
has currently raised to 70%.<br />
This interest in exports is linked to the company's policy,<br />
which has kept all its production line in Italian territory, resisting<br />
globalization and thus maintaining a genuine Made in<br />
Italy product: all stages of production, from design to manufacture<br />
including weaving and finishing, are carried out at<br />
the company's plant in Via Asiago, Turin. In addition, an innovative<br />
system allows for traceability of each product and<br />
production stage. Oscalito uses natural yarns to create its<br />
own fabrics. Materials such as pure Egyptian Mako cotton,<br />
Scotish cotton yarn, a mix of 70% merino wool and 30%<br />
silk, pure silk, merino wool, Sea Island Cotton, cashmere<br />
and mixed micromodal and silk dominate this brand's proposals.<br />
To manufacture these raw materials, Oscalito used<br />
classical circular knitting machines, which work slowly in<br />
order to respect quality and highlight the fibers and their natural<br />
traits. The result is a fabric with the perfect balance between<br />
softness and elasticity. After a slight matting phase,<br />
the fabric is dried and the finishes are applied. The fabrics<br />
are cut following two different procedures depending on<br />
the type: they use used machine and computerized cutting<br />
machine for smooth Jersey fabrics, while the ribbed tubular<br />
fabric, signature of the company, follows a more delicate<br />
procedure that preserves its natural elasticity. In the latter,<br />
the fabric is hand-fed to the band saw, a job that requires<br />
a lot of skill, finesse and precision. The lace is also cut by<br />
hand, following the lines and the embroidery of the yarn.<br />
After the sewing stage, which employs cutting-edge and<br />
highly technological machines, the garments are subjected,<br />
one by one, to a rigorous quality control, where the seams<br />
and the smoothness of the fabric are regularly checked.<br />
Each year, 400,000 garments leave the Oscalito factory,<br />
a small percentage of which goes to the top brands that<br />
dress celebrities such as Mick Jagger and Cameron Diaz.<br />
Currently, the third generation of the Casalini family is vigilant<br />
so not a bit of the quality that has made Oscalito's reputation<br />
is lost. It is embarking on an international expansion<br />
crusade by taking part in major trade fairs, and exploring new<br />
foreign markets. As part of this strategy, the brand, which<br />
this year celebrates its 80th anniversary, has announced it's<br />
arrival in the Spanish market. In its two yearly collections,<br />
male and female, Oscalito is reknowed for its great attention<br />
to detail and its finishes: tubular tissue, elegant and comfortable<br />
ribbed silk twine, crisp taffeta, lace, Leavers and Chantilly<br />
bloom in original and elegant colours enriched by unique<br />
and refined details. Oscalito proposals offer great outwearability.<br />
The garments are designed to be worn as underwear,<br />
they are very comfortable in contact with the body, but also<br />
to be shown, for example under a jacket. Currently, Oscalito<br />
garments can be found in about 1500 selected shops in over<br />
30 countries. In addition to quality, the fashion content and<br />
the 100% Italian production, the key to Oscalito accessing<br />
international markets lays also in its logistics and distribution<br />
network, which is fast, accurate and effective.<br />
HYD<br />
EXCELLENCE MADE IN EUROPE<br />
A collection of eco-sustainable stockings, born in Spain<br />
and 100% made in Europe, produced in Italy using only<br />
high quality raw materials.<br />
Italian by birth and Catalan by adoption, Claudio Gazzotti<br />
has always shown a strong liking for art and design. While<br />
studying marketing at Oxford, he decided to combine these<br />
passions with his experience in the textile world and thus he<br />
launched the Barcelona-born brand HYD, a tribute to London<br />
(HYD comes from Hyde Park) and the good Italian work, for<br />
all is pieces are manufactured in Lombardy.<br />
The brand combines classic luxury and innovation creating<br />
a complete universe where active and independent women<br />
can find anything they could dream of.<br />
In its exclusively European production, the firm uses high<br />
quality raw materials from countries like Spain, United<br />
States, Israel, Japan and Italy, and luxurious finishes. In addition,<br />
HYD is higly committed to environmental sustainability<br />
and all it only uses cutting edge technologies and machinery.<br />
All HYD garments comply with the Oeko-Tex 100 Standard,<br />
the European certificate that guarantees the absence<br />
of harmful substances in textile products throughout all the<br />
manufacturing stages.<br />
HYD items are available at selected stores that can be found<br />
in a wide sales network that includes Spain, Italy, Portugal,<br />
Germany, France and Scandinavia. Plus, it also supplies to<br />
Canada, Korea, England, Ireland, USA and Chile.<br />
Last year, the company won the prestigious Golden Thimble<br />
award. Among the jury members were renowned international<br />
designers such as Francis Montesinos, Elio Berhanyer,<br />
Javier Larraínzar, Agatha Ruiz de la Prada, and Victorio<br />
& Lucchino.