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module 2 ciblage et conception - C-Hub

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MODULE 2 CIBLAGE ET CONCEPTION<br />

McCombs, Maxwell E., <strong>et</strong> Donald L. Shaw. 1972. The agenda‐s<strong>et</strong>ting function of mass media. Public Opinion Quarterly 36.2: 176‐187.<br />

McKee, Neill, Erma Manoncourt, Chin Saik Yoon, <strong>et</strong> Rachel Carnegie (éd.). 2000. Involving people, evolving behavior. New York : UNICEF ; Penang,:<br />

Southbound.<br />

McKenzie‐Mohr, Douglas. 2011. Fostering sustainable behavior: An introduction to community­based social mark<strong>et</strong>ing (3 e Édition). Gabriola<br />

Island, C.B. : New Soci<strong>et</strong>y.<br />

McLeroy, Kenn<strong>et</strong>h, Barbara L. Norton, Michelle C. Kegler, James N. Burdine, <strong>et</strong> Ciro V. Sumaya. 2003. Community‐based interventions. American<br />

Journal of Public Health 93.4: 529‐533.<br />

Morin, Edgar. 2008. On complexity. New York : Hampton Press.<br />

Osbaldiston, Richard, <strong>et</strong> Kennon M. Sheldon. 2002. Social dilemmas and sustainable development: Promoting the Motivation to “cooperate with<br />

the future.” Dans P<strong>et</strong>er Schmuck, <strong>et</strong> Wesley Schultz (Éd.). The Psychology of Sustainability 37‐58. Boston : Kluwer.<br />

Pattanayak, Subhrendu K., Jui‐Chen Yang, Katherine L. Dickinson, Christine Poulos, Sume<strong>et</strong> R. Patil, Ranjan K. Mallick, Jonathan L. Blitstein &<br />

Purujit Praharaj. 2009. Shame or subsidy revisited: Social mobilization for sanitation in Orissa, India. Bull<strong>et</strong>in de l’Organisation mondiale de la<br />

Santé 87:580‐587.<br />

Pascale, Richard Tanner, <strong>et</strong> Jerry Sternin. 2005. Your company’s secr<strong>et</strong> change agents. Harvard Business Review 83.5, 72‐81.<br />

Perloff, Richard M. 2003. The dynamics of Persuasion: Communication and attitudes in the 21st century. Mahwah, New Jersey : Lawrence Erlbaum<br />

Associates, Inc.<br />

Prochaska, James O., <strong>et</strong> Carlo C. DiClemente. 19, 3‐28. New York : Plenum 86. Towards a comprehensive model of change. Dans William R. Miller<br />

<strong>et</strong> Nick Heather (éd.). Addictive Behaviours: Processes of Change Press.<br />

Putnam, Robert D. 2000. Bowling alone: The collapse and revival of American community. New York : Simon <strong>et</strong> Schuster.<br />

Reardon, Christopher. 2003. Communication for social change working paper series – Talking cure: A case study in communication for social change.<br />

New York : Rockefeller Foundation <strong>et</strong> Communication for Social Change Consortium.<br />

Reeder, Leo G. 1972. The patient‐client as a consumer: Some observations on the changing professional‐client relationship. Journal of Health and<br />

Social Behavior 13.4: 406‐412.<br />

Rogers, Ever<strong>et</strong>t M. 2003. Diffusion of innovations (5 e Édition). New York : Free Press.<br />

MANUEL DU PRATICIEN C‐MODULES : MODULE 2, ANNEXE PAGE 74

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