3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

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aZlevs qarTul bizness. Sedegad sawarmoebs SesaZlebloba aqvT, moaxdinon jamSi 9000-mde saxis produqtis SeRavaTiani pirobebiT (maT Soris 7200 dasaxelebis produqtze nulovani ganakveTiT) eqsportireba 35-mde qveyanaSi. Tumca, sawarmoebis umravlesoba araTu saerTaSoriso, adgilobriv bazrebzec ki ver axerxeben Tavis damkvidrebasa da konkurirebas. amis erT-erTi mTavari mizezi isev da isev informirebulobis Zalian dabali donea. Seswavlil respodentTa 92%-saTvis sabaJo kanonmdebloba rTulad aRsaqmelia da xSir SemTxvevebSi ver axerxebn saWiro informaciisa da ganmartebebis moZiebas. garda sakanonmdeblo informirebulobis problemisa, mewarmeebisaTvis ar aris xelmisawvdomi informacia saerTaSoriso gasaRebis bazrebisa da bazrebze SeRwevis meTologiis Sesaxeb. ekonomikuri ganviTarebis saministro axorcielebs `eqsportis waxalisebis qveprogramas~, romlis farglebSic eqsportze orientirebul kompaniebs SeuZliaT SeRavaTiani pirobebiT sesxis miReba. amgvari programebis ganxorcieleba, ra Tqma unda, xels Seuwyobs moqmed eqsportior kompaniebs. Tumca, aucilebelia, paralelur reJimSi gatardes RonisZieba, romlis Sedegadac: (1) gaizrdeba mewarmeebis saerTaSoriso bazrebze gasvlis unarebi, (2) metad xelmisawvdomi gaxdeba informacia saerTaSoriso bazrebis moTxovnebisa da saWiroebebis Sesaxeb. xSirad tardeba saerTaSoriso gamofenebi, aseve arsebobs mravali sadilero veb-gevrdi. amgavari da sxva xelSemwyobi informaciis erTiani bazis momzadeba mniSvnelovnad Seuwyobda xels qarTvel mewarmeebs, gansakuTrebiT ki agrarul seqtorSi, savaWro partniorebis moZiebaSi. damatebiT unda aRiniSnos, rom aucilebelia kerZo seqtoris preferenciaTa ganzogadebuli 122
sistemis Sesaxeb mewarmeTa detaluri informirebulobis uzrunvelyofa. mewarmeobrivi mewarmeobrivi mewarmeobrivi codna codna da da unarebi unarebi biznesgaremos mimzidvelobas mravali faqtori ganapirobebs da swored maszea damokidebuli biznesis ganviTarebis SesaZleblobebi. Tumca, rac ar unda mimzidveli iyos garemo, Tu kompaniis menejers ar gaaCnia arsebuli SesaZleblobebis gamoyenebis unarebi, biznesi mainc ver miaRwevs warmatebas. miT umetes, Tamamad SeiZleba iTqvas, rom qarTul bazarze mudmivad izrdeba konkurenciis xarisxi. informirebulobis, sakanonmdeblo garemosa da sxva problemebTan erTad qarTuli biznesseqtoris ganviTarebis erT-erTi mniSvnelovani faqtori dabali mewarmeobrivi unarebia. Zalian uWirT ganviTareba mikro da mcire bizness, amis erT-erTi mizezi ki amonagebi Tanxis reinvestirebis praqtikis TiTqmis ararsebobaa. sagulisxmoa Semdegi monacemebi: Seswavlil sawarmoTa 68%-is muSaobis gamocdileba ar aRemateba 5 wels; 28% miiCnevs, rom konkurentebi safrTxes ar warmoadgenen; mxolod 18% fiqrobs, rom gayidvebis gazrdisTvis saWiroa bazris Seswavla; 9% saerTod ver xedavs axali momxmareblis mozidvis saWiroebas; 72% ki kompaniis arasakmarisi Semosavlebis mTavar mizezad momxmarebelTa Semosavlebis dabal dones asaxelebs da a.S. obieqturad rom SevafasoT, qarTvel mewarmeebs ar gaaCniaT sabazro urTierTobebisa da momxmarebelze orientirebuli warmoebis gamocdileba, aseve rTulia Sesabamisi codnisa da, miT umetes, unarebis miReba. naklebadaa ganviTarebuli biznessakonsultacio momsaxurebis bazaric. saqarTveloSi 123
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winasityvaoba winasityvaoba `mewarm
Page 3 and 4:
Sinaarsi Sinaarsi saqarTvelos bizne
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saqarTvelos saqarTvelos biznesgarem
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muSaxeli, teqnologiebi da sxv.) sak
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• sadavo sakiTxebis ganxilvis gam
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sabaJo sistemis gaumjobesebis proce
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sargeblobisa da nebarTvebis mravali
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aucilebelia mewarmeebis informirebu
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problemaa rogorc teqnikur, aseve mm
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RonisZiebebs. damatebiT argumentebs
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umetes, Tamamad SeiZleba iTqvas, ro
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sazogadoebriv organizaciebs garkveu
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soflis meurneobisa da xalxuri rewvi
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sesxis gacemis pirobebi: • sesxiT
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programis amocanebia: • soflis me
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eneficiar sawarmosa da 100-mde sako
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BAS programis programis ganxorciele
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tipis, beneficiari sawarmos zomisa
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• kerZo seqtorsa da mTavrobas Sor
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• biznesisa da asociaciebis ganvi
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informaciis Zebna, aramed maT SeuZl
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tendenciebi. arc erTi biznesgamocem
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axal reitingSi, sadac 173 qveyanaa
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monacemebi saqarTveloSi ar arsebobs
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saubaric ki zedmeti iyo. mizezi, al
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iznesseqtorSi arsebobs mediisTvis d
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amas mediis mxridan droisa da finan
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ZiriTadad, saimijo an Tavis dasacav
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izrdeba internetis momxmarebelTa ra
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Seadgens mediamomsaxurebiT miRebul
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eklamis saWiroeba daenaxaT. axla is
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cnobilma movlenebma kompaniebi aiZu
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welze meti xnis ganmavlobaSi grante
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evropa evropa-saqarTvelos evropa sa
Page 69 and 70: fondi fondi aTaswleulis aTaswleulis
Page 71 and 72: kvlevis da mxardaWeris sxvadasxva p
Page 73 and 74: sawarmoebis/organizaciebis saqmiano
Page 75 and 76: korufc korufciis korufc korufciis i
Page 77 and 78: diagrama diagrama 5 saqarRvelos saq
Page 79 and 80: 6. investorebis investorebis dacva
Page 81 and 82: humanuri humanuri ganviTarebis ganv
Page 83 and 84: kerZo seqtoris cnobierebis dones sa
Page 85 and 86: produqciis/momsaxurebis xarisxis ga
Page 87 and 88: umravlesobis (61%) azriT, biznesgar
Page 89 and 90: espodentTa TiTqmis 40%-s s miaCnia,
Page 91 and 92: 35 30 25 20 15 10 5 0 diagrama diag
Page 93 and 94: informacias televiziis, radios an/d
Page 95 and 96: 400 377 350 300 250 200 150 100 50
Page 97 and 98: % % 50 40 30 20 10 50 45 40 35 30 2
Page 99 and 100: dafinansebisaTvis sabanko seqtors m
Page 101 and 102: # dargi 1 agraruli seqtori cx cxril
Page 103 and 104: kvlevis Sedegebis mixedviT, gamokiT
Page 105 and 106: diagrama diagrama diagrama 22 faqto
Page 107 and 108: kvlevis periodisaTvis gamokiTxuli s
Page 109 and 110: 700 600 500 400 300 200 100 0 diagr
Page 111 and 112: qarTuli biznesis azriT, masmediasac
Page 113 and 114: qveynis ekonomikis warmatebis uzrun
Page 115 and 116: informaciis uzrunvelyofis formebze
Page 117 and 118: gamokiTxuli 1000 respodentidan mxol
Page 119: ukanaskneli ki ZiriTadad saxelwmifo
Page 123 and 124: iznessakanonmdeblo siaxleebis Sesax
Page 125 and 126: moklevadian periodSi momxmareblebis
Page 127 and 128: 42 ZiriTadi ZiriTadi nawili nawili
Page 129 and 130: 70 60 50 40 % 30 20 10 diagrama dia
Page 131 and 132: 60 53.7 50 40 % 30 20 10 0 31.8 2.2
Page 133 and 134: ganaxevrda. SedarebiT ukeTesi mdgom
Page 135 and 136: damTavrebuli iyo da Tanxebi biznesS
Page 137 and 138: azriT, maT reabilitaciisTvis Tvrame
Page 139 and 140: gamokiTxul respodentTa SefasebiT, b
Page 141 and 142: iznesgegma biznesgegma biznesgegmis
Page 143 and 144: azari da konkurencia: • bazris st
Page 145 and 146: kvlevebs, ganviTarebis Sesaxeb info
Page 147 and 148: ar gaecno. aRmasrulebeli winasityva
Page 149 and 150: grZelvadiani grZelvadiani mizani: m
Page 151 and 152: • personali personali -kadrebis s
Page 153 and 154: nulovani wertili gamoiTvleba formul
Page 155 and 156: 2. biujeti biujeti ar aris igive ig
Page 157 and 158: waiwevs, an/da bankis kreditis aReb
Page 159 and 160: gancxadebas Tan erTvis piradobis da
Page 161 and 162: saxelmwifo da sagadasaxado registra
Page 163 and 164: orotad gamoyenebad CaiTvleba, Tu ar
Page 165 and 166: SezRuduli pasuxismgeblobis sazogado
Page 167 and 168: sawarmo registrirebulad CaiTvleba.
Page 169 and 170: cvlilebis registraciis uzrunvelyofi
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aRemateba daTqmul Tanxas, zedmeti T
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pirebi, romlebmac unda warmoadginon
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partniorebi, iseve rogorc sazogadoe
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wignebSi Tanxa aRiniSneba erovnuli
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gancxadeba unda Seicavdes Semdeg mo
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• sawarmos saxelmwifo da sagadasa
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kooperati kooperativi kooperati koo
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gasvlis SemTxvevaSi partniori, rome
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gancxadebas saxelmwifo da sagadasax
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egistraciaze uaris Tqmis SemTxvevaS
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xelmowera ar moiTxoveba. xelmowera
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TiToeul partniorze darCenili Sesata
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pirebi, romlebmac unda warmoadginon
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SevsebisaTvis am punqtSi aRniSnuli
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saerTaSoriso ekonomikur urTierTobeb
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kompaniebis daSvebas adgilobriv baz
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magaliTad, aSS romelime qveynisTvis
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magaliTad, iaponiis ministrTa kabin
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warmoSobis warmoSobis kriteriumebi
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• beneficiar qveyanaSi miRebuli m
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warmoSobis sertifikati (forma `A~)
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warmoebs gacemuli sertifikatebis re
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ganzogadoebuli sistemiT ganxorciele
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Semcveloba (nitritebi, ftoridebi, b
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kategoriebis mixedviT GSP-s ganakve
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Sualeduri nawarmis evrokavSirSi war
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evrokavSiris GSP-is sqema iTvaliswi
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gadamuSavebis xarjebi unda aRemateb
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sargeblobis uflebas, an mTlianad GS
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yoveli wlis bolos iaponiis ministrT
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warmoSobis warmoSobis setifikati se
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gadasaxdelebis sxva formebi, romleb
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mier gaweuli garkveuli momsaxurebis
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gadasaxadebi gadasaxadebi da da maT
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arsebuli wyarodan miRebul erTobliv
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• sxva ekonomikuri saqmianobiT mi
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• im mewarme fizikur pirTa Semosa
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saqarTvelos saqarTvelos sawarmos sa
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damat damatebuli damat ebuli Rirebu
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• dRg-Ti SeZenili saqonlis/momsax
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an gadaumuSavebeli saqonlis) saqarT
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CasaTvleli CasaTvleli dRg dRg-s dRg
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dauSvebelia dauSvebelia saqonlis/mo
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dasabegri operaciisa da importis mo
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aqcizis CaTvla an dabruneba xorciel
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qonebis qonebis gadasaxadis gadasax
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• mewarme fizikuri piris mier sam
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qonebis gadasaxadisgan gaTavisufleb
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miwebi da am obieqtebis sanitariul-
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adaptaciisa da SromiTi reabilitacii
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gadasaxadis deklaracias mis sakuTre
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da aramaterialuri aqtivebi an maTi
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sagadasaxado sagadasaxado valdebule
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• saqarTvelos parlamentis mier ra
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sagadasaxdo kodeqsi aseve gansazRvr
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iznesis biznesis sagadasaxado sagad
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ganmaxorcielebel organos TxovniT. m
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gadasaxadis gadamxdelis saqmianobaz
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Semosavlebis realuri moculobis dadg
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kameraluri kameraluri sagadasaxado
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Tanamdebobis piri adgens aqts, rome
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• sagadasaxado organoSi wardgenil
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• saqonlis/satransporto saSualebi
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• fito an/da veterinaluri sertifi
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aRricxvis aRricxvis mowmobis mowmob
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avariis an dauZleveli Zalis Sedegad
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• eqspertizis aqti; • saqonlis
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yoveli yoveli momdevno momdevno meT
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mocemuli saqonlis Sefaseba SesaZleb
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sazogadoebasTan sazogadoebasTan urT
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presrelizi presrelizi presrelizi pr
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kargi kargi presrelizi presrelizi u
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13. miuTiTeT rac SeiZleba meti sako
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profesionalTa profesionalTa gundi g
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aris miwis nakveTebi, romelTa damuS
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karieris karieris dagegmva dagegmva
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SeuZlia Seamowmos kandidatis mier w
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• Sromis pirobebis dacvis wesebi;
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sicocxlesa da janmrTelobaze an bune
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• 19 ianvari - naTlisReba - uflis
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iujetidan, kanonmdeblobiT dadgenili
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aRniSnuli valdebulebebi ar vrceldeb
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finansuri analizi menejerebisaTvis
Page 337 and 338:
saqarTvelos saqarTvelos saqarTvelos
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informaciis damuSaveba, dagegmvisa
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TanamSromlebs, isini Tavad gvikarna
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gazomav da eqspertuli codniTac ver
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idealur samyaroSi menejerebi arian
Page 347 and 348:
verafriT iyidiT TanamSromlis gulmod
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• axali TanamSromlebis daqiraveba
Page 351 and 352:
organizaciul saqmianobebSi mawileob
Page 353 and 354:
5. 5. gaacaniT gaacaniT Tqve Tqvens
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Tqveni biznesis filosofiis gamoxatu
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momxmarebelTa segmentacia SegiZliaT
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arsebobs sxvadasxva meTodebi, romel
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momxmarebels maSinve gauCndeba eWvi
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9. 9. sxvisi sxvisi idea idea rogor
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One Note 2007 Tu didi moculobis ifo
Page 367 and 368:
momuSavis mier gakeTebuli cvlileba
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moduli. Admin moduli iseTi kompiute
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eneficiari da 500 arabeneficiari) r
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amocanebi, struqtura, programebi, s
Page 375 and 376:
saqarTvelos saqarTvelos satransport
Page 377 and 378:
sainformacio sainformacio resursebi
Page 379 and 380:
arasamTavrobo arasamTavrobo arasamT
Page 381 and 382:
tusistuli tusistuli organizaciebi o
Page 383 and 384:
marioti vipi leseliZis q. 31 989809
Page 385 and 386:
`jorjian Treins eqsfediSen~ Ciqobav
Page 387 and 388:
masmedia masmedia (Tbilisi Tbilisi
Page 389 and 390:
gamomcemlobebi beWdviTi sityvis kom
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gazeTi kviris palitra 389888 gazeTi
Page 393:
masmedia masmedia (aWara aWara aWar
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