3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

More documents

Recommendations

Info

izneskompaniebis marketingis menejerebma PR-isa da reklamisTvis gankuTvnili biujetebi Seamcires. ss ,,gaerTianebuli mediis~ warmomadgenlis anna dorenkos ganmartebiT, upirveles yovlisa, arsebuli krizisisagan sareklamo saagentoebi, xolo Semdeg mediagamocemebi dazaraldnen, radgan maT am krizisis fonze biujetebi SeumcirdaT da sareklamo saagentoebSi TanamSromlebis Semcireba daiwyo. analogiuri problemis winaSe aRmoCnda media, sadac jaWvuri reaqcia moxda da TanamSromlebis xelfasebi Semcirda. analogiuri problema daudga ruseTis mediasac, Tumca aq sareklamo bazari ufro didi masStabisaa da bunebrivia, fasebic gacilebiT maRalia. eqspertebis SefasebiT, investorebi ver riskaven, Tu romel mediasaSualebaSi ganaTavson reklama, radgan ar ician am mwvave krizisis fonze romeli mediasaSualeba gadarCeba. saqarTvelos mediabazarze omis Semdgomi krizisi ase mZafrad ar aRiqmeba, rogorc ucxoeTSi. Tumca, agvistos bolos da seqtemberSi ramdenime beWdurma gamocemam gverdebis raodenoba Seamcira. krizisi imitom ar aris TvalSi sacemi, rom qarTuli beWduri media sakmaod dabalbiujetiania, Tanac qveyanaSi arsebul umuSevrobis dones Tu gaviTvaliswinebT, SezRuduli biujetisa da dabali anazRaurebis miuxedavad, qarTveli Jurnalistebi SesaSuri enTuziazmiT muSaoben. swored amitom, biznesgamocemebs likvidacia an droebiTi SeCereba ar emuqrebaT. sad sad aris aris gamosavali? gamosavali? qarTuli media Tavs gaWirvebiT inaxavs. bevri maTgani dotaciaze imyofeba. gansakuTrebiT ki regionaluri masmedia. isini TiTqmis 10 66
welze meti xnis ganmavlobaSi grantebisa da saerTaSoriso donorebis xarjze arseboben. amis gamo isini Tavs rogorc saTburSi, ise grZnoben da Tavs didad ar iwuxeben. albaT, amitomacaa, rom saqarTveloSi Zalian advilia, kargi redaqtori da Jurnalisti naxo, magram Zalian Znelia gamocdili mediamenejeri da marketologi moiZio. is, rom qarTul medias mogeba ara aqvs, ramdenime mizeziTaa ganpirobebuli. Cven maTgan ramdenime mizezze SevCerdebiT. mTels msoflioSi mediis ZiriTadi Semosavali reklamas moaqvs. im qveynebSi, sadac Tavisufal presas arsebobis didi tradicia aqvs da ufro ganviTarebulicaa, mediis Semosavlebis 70-80 procenti reklamaze modis. saqarTvelos sareklamo bazari sakmaod mcirea. 2005 wels am bazarze 15 milioni aSS dolaris brunva dafiqsirda. sareklamo aqtivobis mTavari stimuli konkurentuli garemoa. rac ufro Tavisufalia biznesgaremo, miT ufro mZafria konkurencia da miT ufro bevri reklama midis masmediis saSualebebSi. jer-jerobiT, saqarTveloSi Tavisufali konkurentuli garemo ar arsebobs. aseT viTarebaSi reklamis ganTavseba fulis tyuili xarjvaa. arsebobs imedi, rom sicocxlisunarian, e.i. profesionalur mediasaSualebebs arsebobisTvis brZolaSi bunebrivi gadarCevis meTodi gafiltravs da gadaarCens. qarTuli mediis gadarCenis erTi-erTi gza sainvesticio garemos gaumjobesebaa. Tu dasavluri mediaholdingebi da didi sagamomcemlo saxlebi qarTul mediakompaniebSi msxvil investiciebs Cadeben da dasavlur menejments danergaven, es adgilobrivi mediisTvis axali sisxlis gadasxmis tolfasi iqneba. Tumca, 2008 wlis agvistos saomarma movlenebma aseTi perspeqtiva droSi sakmaod ukan gadaswia. 67
Page 1 and 2:
winasityvaoba winasityvaoba `mewarm
Page 3 and 4:
Sinaarsi Sinaarsi saqarTvelos bizne
Page 5 and 6:
saqarTvelos saqarTvelos biznesgarem
Page 7 and 8:
muSaxeli, teqnologiebi da sxv.) sak
Page 9 and 10:
• sadavo sakiTxebis ganxilvis gam
Page 11 and 12:
sabaJo sistemis gaumjobesebis proce
Page 13 and 14: sargeblobisa da nebarTvebis mravali
Page 15 and 16: aucilebelia mewarmeebis informirebu
Page 17 and 18: problemaa rogorc teqnikur, aseve mm
Page 19 and 20: RonisZiebebs. damatebiT argumentebs
Page 21 and 22: umetes, Tamamad SeiZleba iTqvas, ro
Page 23 and 24: sazogadoebriv organizaciebs garkveu
Page 25 and 26: soflis meurneobisa da xalxuri rewvi
Page 27 and 28: sesxis gacemis pirobebi: • sesxiT
Page 29 and 30: programis amocanebia: • soflis me
Page 31 and 32: eneficiar sawarmosa da 100-mde sako
Page 33 and 34: BAS programis programis ganxorciele
Page 35 and 36: tipis, beneficiari sawarmos zomisa
Page 37 and 38: • kerZo seqtorsa da mTavrobas Sor
Page 39 and 40: • biznesisa da asociaciebis ganvi
Page 41 and 42: informaciis Zebna, aramed maT SeuZl
Page 43 and 44: tendenciebi. arc erTi biznesgamocem
Page 45 and 46: axal reitingSi, sadac 173 qveyanaa
Page 47 and 48: monacemebi saqarTveloSi ar arsebobs
Page 49 and 50: saubaric ki zedmeti iyo. mizezi, al
Page 51 and 52: iznesseqtorSi arsebobs mediisTvis d
Page 53 and 54: amas mediis mxridan droisa da finan
Page 55 and 56: ZiriTadad, saimijo an Tavis dasacav
Page 57 and 58: izrdeba internetis momxmarebelTa ra
Page 59 and 60: Seadgens mediamomsaxurebiT miRebul
Page 61 and 62: eklamis saWiroeba daenaxaT. axla is
Page 63: cnobilma movlenebma kompaniebi aiZu
Page 67 and 68: evropa evropa-saqarTvelos evropa sa
Page 69 and 70: fondi fondi aTaswleulis aTaswleulis
Page 71 and 72: kvlevis da mxardaWeris sxvadasxva p
Page 73 and 74: sawarmoebis/organizaciebis saqmiano
Page 75 and 76: korufc korufciis korufc korufciis i
Page 77 and 78: diagrama diagrama 5 saqarRvelos saq
Page 79 and 80: 6. investorebis investorebis dacva
Page 81 and 82: humanuri humanuri ganviTarebis ganv
Page 83 and 84: kerZo seqtoris cnobierebis dones sa
Page 85 and 86: produqciis/momsaxurebis xarisxis ga
Page 87 and 88: umravlesobis (61%) azriT, biznesgar
Page 89 and 90: espodentTa TiTqmis 40%-s s miaCnia,
Page 91 and 92: 35 30 25 20 15 10 5 0 diagrama diag
Page 93 and 94: informacias televiziis, radios an/d
Page 95 and 96: 400 377 350 300 250 200 150 100 50
Page 97 and 98: % % 50 40 30 20 10 50 45 40 35 30 2
Page 99 and 100: dafinansebisaTvis sabanko seqtors m
Page 101 and 102: # dargi 1 agraruli seqtori cx cxril
Page 103 and 104: kvlevis Sedegebis mixedviT, gamokiT
Page 105 and 106: diagrama diagrama diagrama 22 faqto
Page 107 and 108: kvlevis periodisaTvis gamokiTxuli s
Page 109 and 110: 700 600 500 400 300 200 100 0 diagr
Page 111 and 112: qarTuli biznesis azriT, masmediasac
Page 113 and 114: qveynis ekonomikis warmatebis uzrun
Page 115 and 116:
informaciis uzrunvelyofis formebze
Page 117 and 118:
gamokiTxuli 1000 respodentidan mxol
Page 119 and 120:
ukanaskneli ki ZiriTadad saxelwmifo
Page 121 and 122:
sistemis Sesaxeb mewarmeTa detaluri
Page 123 and 124:
iznessakanonmdeblo siaxleebis Sesax
Page 125 and 126:
moklevadian periodSi momxmareblebis
Page 127 and 128:
42 ZiriTadi ZiriTadi nawili nawili
Page 129 and 130:
70 60 50 40 % 30 20 10 diagrama dia
Page 131 and 132:
60 53.7 50 40 % 30 20 10 0 31.8 2.2
Page 133 and 134:
ganaxevrda. SedarebiT ukeTesi mdgom
Page 135 and 136:
damTavrebuli iyo da Tanxebi biznesS
Page 137 and 138:
azriT, maT reabilitaciisTvis Tvrame
Page 139 and 140:
gamokiTxul respodentTa SefasebiT, b
Page 141 and 142:
iznesgegma biznesgegma biznesgegmis
Page 143 and 144:
azari da konkurencia: • bazris st
Page 145 and 146:
kvlevebs, ganviTarebis Sesaxeb info
Page 147 and 148:
ar gaecno. aRmasrulebeli winasityva
Page 149 and 150:
grZelvadiani grZelvadiani mizani: m
Page 151 and 152:
• personali personali -kadrebis s
Page 153 and 154:
nulovani wertili gamoiTvleba formul
Page 155 and 156:
2. biujeti biujeti ar aris igive ig
Page 157 and 158:
waiwevs, an/da bankis kreditis aReb
Page 159 and 160:
gancxadebas Tan erTvis piradobis da
Page 161 and 162:
saxelmwifo da sagadasaxado registra
Page 163 and 164:
orotad gamoyenebad CaiTvleba, Tu ar
Page 165 and 166:
SezRuduli pasuxismgeblobis sazogado
Page 167 and 168:
sawarmo registrirebulad CaiTvleba.
Page 169 and 170:
cvlilebis registraciis uzrunvelyofi
Page 171 and 172:
aRemateba daTqmul Tanxas, zedmeti T
Page 173 and 174:
pirebi, romlebmac unda warmoadginon
Page 175 and 176:
partniorebi, iseve rogorc sazogadoe
Page 177 and 178:
wignebSi Tanxa aRiniSneba erovnuli
Page 179 and 180:
gancxadeba unda Seicavdes Semdeg mo
Page 181 and 182:
• sawarmos saxelmwifo da sagadasa
Page 183 and 184:
kooperati kooperativi kooperati koo
Page 185 and 186:
gasvlis SemTxvevaSi partniori, rome
Page 187 and 188:
gancxadebas saxelmwifo da sagadasax
Page 189 and 190:
egistraciaze uaris Tqmis SemTxvevaS
Page 191 and 192:
xelmowera ar moiTxoveba. xelmowera
Page 193 and 194:
TiToeul partniorze darCenili Sesata
Page 195 and 196:
pirebi, romlebmac unda warmoadginon
Page 197 and 198:
SevsebisaTvis am punqtSi aRniSnuli
Page 199 and 200:
saerTaSoriso ekonomikur urTierTobeb
Page 201 and 202:
kompaniebis daSvebas adgilobriv baz
Page 203 and 204:
magaliTad, aSS romelime qveynisTvis
Page 205 and 206:
magaliTad, iaponiis ministrTa kabin
Page 207 and 208:
warmoSobis warmoSobis kriteriumebi
Page 209 and 210:
• beneficiar qveyanaSi miRebuli m
Page 211 and 212:
warmoSobis sertifikati (forma `A~)
Page 213 and 214:
warmoebs gacemuli sertifikatebis re
Page 215 and 216:
ganzogadoebuli sistemiT ganxorciele
Page 217 and 218:
Semcveloba (nitritebi, ftoridebi, b
Page 219 and 220:
kategoriebis mixedviT GSP-s ganakve
Page 221 and 222:
Sualeduri nawarmis evrokavSirSi war
Page 223 and 224:
evrokavSiris GSP-is sqema iTvaliswi
Page 225 and 226:
gadamuSavebis xarjebi unda aRemateb
Page 227 and 228:
sargeblobis uflebas, an mTlianad GS
Page 229 and 230:
yoveli wlis bolos iaponiis ministrT
Page 231 and 232:
warmoSobis warmoSobis setifikati se
Page 233 and 234:
gadasaxdelebis sxva formebi, romleb
Page 235 and 236:
mier gaweuli garkveuli momsaxurebis
Page 237 and 238:
gadasaxadebi gadasaxadebi da da maT
Page 239 and 240:
arsebuli wyarodan miRebul erTobliv
Page 241 and 242:
• sxva ekonomikuri saqmianobiT mi
Page 243 and 244:
• im mewarme fizikur pirTa Semosa
Page 245 and 246:
saqarTvelos saqarTvelos sawarmos sa
Page 247 and 248:
damat damatebuli damat ebuli Rirebu
Page 249 and 250:
• dRg-Ti SeZenili saqonlis/momsax
Page 251 and 252:
an gadaumuSavebeli saqonlis) saqarT
Page 253 and 254:
CasaTvleli CasaTvleli dRg dRg-s dRg
Page 255 and 256:
dauSvebelia dauSvebelia saqonlis/mo
Page 257 and 258:
dasabegri operaciisa da importis mo
Page 259 and 260:
aqcizis CaTvla an dabruneba xorciel
Page 261 and 262:
qonebis qonebis gadasaxadis gadasax
Page 263 and 264:
• mewarme fizikuri piris mier sam
Page 265 and 266:
qonebis gadasaxadisgan gaTavisufleb
Page 267 and 268:
miwebi da am obieqtebis sanitariul-
Page 269 and 270:
adaptaciisa da SromiTi reabilitacii
Page 271 and 272:
gadasaxadis deklaracias mis sakuTre
Page 273 and 274:
da aramaterialuri aqtivebi an maTi
Page 275 and 276:
sagadasaxado sagadasaxado valdebule
Page 277 and 278:
• saqarTvelos parlamentis mier ra
Page 279 and 280:
sagadasaxdo kodeqsi aseve gansazRvr
Page 281 and 282:
iznesis biznesis sagadasaxado sagad
Page 283 and 284:
ganmaxorcielebel organos TxovniT. m
Page 285 and 286:
gadasaxadis gadamxdelis saqmianobaz
Page 287 and 288:
Semosavlebis realuri moculobis dadg
Page 289 and 290:
kameraluri kameraluri sagadasaxado
Page 291 and 292:
Tanamdebobis piri adgens aqts, rome
Page 293 and 294:
• sagadasaxado organoSi wardgenil
Page 295 and 296:
• saqonlis/satransporto saSualebi
Page 297 and 298:
• fito an/da veterinaluri sertifi
Page 299 and 300:
aRricxvis aRricxvis mowmobis mowmob
Page 301 and 302:
avariis an dauZleveli Zalis Sedegad
Page 303 and 304:
• eqspertizis aqti; • saqonlis
Page 305 and 306:
yoveli yoveli momdevno momdevno meT
Page 307 and 308:
mocemuli saqonlis Sefaseba SesaZleb
Page 309 and 310:
sazogadoebasTan sazogadoebasTan urT
Page 311 and 312:
presrelizi presrelizi presrelizi pr
Page 313 and 314:
kargi kargi presrelizi presrelizi u
Page 315 and 316:
13. miuTiTeT rac SeiZleba meti sako
Page 317 and 318:
profesionalTa profesionalTa gundi g
Page 319 and 320:
aris miwis nakveTebi, romelTa damuS
Page 321 and 322:
karieris karieris dagegmva dagegmva
Page 323 and 324:
SeuZlia Seamowmos kandidatis mier w
Page 325 and 326:
• Sromis pirobebis dacvis wesebi;
Page 327 and 328:
sicocxlesa da janmrTelobaze an bune
Page 329 and 330:
• 19 ianvari - naTlisReba - uflis
Page 331 and 332:
iujetidan, kanonmdeblobiT dadgenili
Page 333 and 334:
aRniSnuli valdebulebebi ar vrceldeb
Page 335 and 336:
finansuri analizi menejerebisaTvis
Page 337 and 338:
saqarTvelos saqarTvelos saqarTvelos
Page 339 and 340:
informaciis damuSaveba, dagegmvisa
Page 341 and 342:
TanamSromlebs, isini Tavad gvikarna
Page 343 and 344:
gazomav da eqspertuli codniTac ver
Page 345 and 346:
idealur samyaroSi menejerebi arian
Page 347 and 348:
verafriT iyidiT TanamSromlis gulmod
Page 349 and 350:
• axali TanamSromlebis daqiraveba
Page 351 and 352:
organizaciul saqmianobebSi mawileob
Page 353 and 354:
5. 5. gaacaniT gaacaniT Tqve Tqvens
Page 355 and 356:
Tqveni biznesis filosofiis gamoxatu
Page 357 and 358:
momxmarebelTa segmentacia SegiZliaT
Page 359 and 360:
arsebobs sxvadasxva meTodebi, romel
Page 361 and 362:
momxmarebels maSinve gauCndeba eWvi
Page 363 and 364:
9. 9. sxvisi sxvisi idea idea rogor
Page 365 and 366:
One Note 2007 Tu didi moculobis ifo
Page 367 and 368:
momuSavis mier gakeTebuli cvlileba
Page 369 and 370:
moduli. Admin moduli iseTi kompiute
Page 371 and 372:
eneficiari da 500 arabeneficiari) r
Page 373 and 374:
amocanebi, struqtura, programebi, s
Page 375 and 376:
saqarTvelos saqarTvelos satransport
Page 377 and 378:
sainformacio sainformacio resursebi
Page 379 and 380:
arasamTavrobo arasamTavrobo arasamT
Page 381 and 382:
tusistuli tusistuli organizaciebi o
Page 383 and 384:
marioti vipi leseliZis q. 31 989809
Page 385 and 386:
`jorjian Treins eqsfediSen~ Ciqobav
Page 387 and 388:
masmedia masmedia (Tbilisi Tbilisi
Page 389 and 390:
gamomcemlobebi beWdviTi sityvis kom
Page 391 and 392:
gazeTi kviris palitra 389888 gazeTi
Page 393:
masmedia masmedia (aWara aWara aWar
show all

3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

Create successful ePaper yourself

Delete template?

Save as template?