3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

cikli, romelic adre Tu gvian daecema da momxmarebeli,
romelmac erTxel iyida Tqveni produqi, mzad aris kidev
gadagixadoT fuli, Tqven ki araferi gaqvT misTvis
SesaTavazebeli.
6. yvelaferi yvelaferi yvelasTvis!
yvelasTvis!
rodesac Tqven gindaT awarmooT yvelaferi yvelasTvis, CaTvaleT,
rom ukve seriozuli problemebi gaqvT. jobia iyoT Zlieri
mxolod erTi mimarTulebiT, vidre iyoT susti yvelgan. es
Secdoma Zalian gavrcelebulia da, pirvel yovlisa, ukavSirdeba
bazris da misi moTxovnilebebis Sesaxeb arainformirebulobas;
7. 7. Tu Tu gatexili gatexili ar ar arsis, arsis, ar ar SeakeTo!
SeakeTo!
ratom hgoniaT mewarmeebs, rom maT unda Secvalon is
marketinguli strategia, romelic muSaobs? mwarmoeblebma ician
romeli strategia amarTlebs, magram mainc cvlian mas. isini
fiqroben, rom bazars mobezrda es aqtivobebi an Tavad arian amiT
gadaRlilebi. damijereT, rogorc ki Tqveni strategia moZveldeba,
Tqven maSinve gaigebT uprotesto satelefono zars an
ukmayofilo klientis werils miiRebT – ai maSin SegiZliaT
mSvidad gamoiyenoT Tqveni alternatiuli strategiebi.
8. 8. me me meore meore var! var!
var!
bevri adamiani fiqrobs, rom im SemTxvevaSi, Tu bazarze ar xar
pirveli, SegiZlia pozicionireba moaxdino fraziT: `Cven SeiZleba
ar varT pirvelebi, magram ufro mets vakeTebT TqvenTvis~. es
koncefcia amarTlebs, oRond mxolod im SemTxvevaSi, Tu Tqven
Zalian didi da Zlieri kompania xarT da odnav dagagviandaT
bazarze Sesvla. sxva SemTxvevaSi - `me meore var!~ - warmatebas
ver mogitanT;
364