3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

momxmarebelTa segmentacia SegiZliaT moaxdinoT sxvadasxva niSnis
mixedviT (geografiuli, demografiuli da a.S.), magram ar
dagaviwydeT, rom Tqven mier arCeuli segmenti unda iyos martivi,
gazomvadi, realuri da mdgradi, sargeblis momtani. sxvadasxva
segmentebis mixedviT mwarmoeblebi zrdian TavianTi produqciis
asortiments, uSveben sxvadasxva produqtebs, romlebic SeiZleba
mxolod SefuTviT an raime mcire StrixiT gansxvavdebodnen
erTmaneTisgan. TiToeul produqts hyavs Tavisi momxmarebeli da
bazari iyofa ufro da ufro wvril segmentebad. magaliTad,
segmentacia demografiuli niSnis mixedviT _ mdedrobiTi da
mamrobiTi. Tu Cven vawarmoebT WurWlis sarecx saSualebas, Cveni
segmenti aris mdedrobiTi sqesis warmomadgeneli diasaxlisebi; Tu
Cveni produqciis asortimentSi gvaqvs WurWlis sarecxi
saSuleba, romelic ar iwvevs alergias, maSin Cveni segmenti ufro
viwrovdeba da mas warmoadgenen is diasaxlisi qalebi, romlebTac
aqvT alergia qimiur saSualebebze; Tu Cveni produqtia WurWlis
sarecxi saSualeba vaSlis aromatiT, romelic ar iwvevs
alergias, maSin Cvens segments warmoadgenen diasaxlisi qalebi,
romlebsac aqvT alergia da uyvarT vaSli.
momxmareblis aseTi dayofa da maTTvis gansxvavebuli produqtis
SeTavazeba mniSvnelovania ori TvalsazrisiT: 1. Tqven zrunavT
Tqvens momxmarebelze da mzad xarT SeasruloT misi nebismieri
moTxovna da 2. momxmarebels aqvs saSualeba, gaakeTos arCevani,
Seadaros ori an meti produqti. yvelaze mniSvnelovania is, rom
arCevans akeTebs ara konkurent firmasTan mimarTebaSi, aramed
erTmaneTs adarebs Tqvens mier gamoSvebul produqcias.
momxmarebelTan sworad organizebuli urTierToba gvaZlevs imas,
rom igi xdeba kompaniis mudmivi da loialuri - is urCevs sxva
potenciur momxmareblebs Tqvens produqts da aseT rCevas bevrad
ufro efeqti aqvs xolme gayidvebisTvis, vidre aTasobiT dolars,
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