3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

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cikli, romelic adre Tu gvian daecema da momxmarebeli, romelmac erTxel iyida Tqveni produqi, mzad aris kidev gadagixadoT fuli, Tqven ki araferi gaqvT misTvis SesaTavazebeli. 6. yvelaferi yvelaferi yvelasTvis! yvelasTvis! rodesac Tqven gindaT awarmooT yvelaferi yvelasTvis, CaTvaleT, rom ukve seriozuli problemebi gaqvT. jobia iyoT Zlieri mxolod erTi mimarTulebiT, vidre iyoT susti yvelgan. es Secdoma Zalian gavrcelebulia da, pirvel yovlisa, ukavSirdeba bazris da misi moTxovnilebebis Sesaxeb arainformirebulobas; 7. 7. Tu Tu gatexili gatexili ar ar arsis, arsis, ar ar SeakeTo! SeakeTo! ratom hgoniaT mewarmeebs, rom maT unda Secvalon is marketinguli strategia, romelic muSaobs? mwarmoeblebma ician romeli strategia amarTlebs, magram mainc cvlian mas. isini fiqroben, rom bazars mobezrda es aqtivobebi an Tavad arian amiT gadaRlilebi. damijereT, rogorc ki Tqveni strategia moZveldeba, Tqven maSinve gaigebT uprotesto satelefono zars an ukmayofilo klientis werils miiRebT – ai maSin SegiZliaT mSvidad gamoiyenoT Tqveni alternatiuli strategiebi. 8. 8. me me meore meore var! var! var! bevri adamiani fiqrobs, rom im SemTxvevaSi, Tu bazarze ar xar pirveli, SegiZlia pozicionireba moaxdino fraziT: `Cven SeiZleba ar varT pirvelebi, magram ufro mets vakeTebT TqvenTvis~. es koncefcia amarTlebs, oRond mxolod im SemTxvevaSi, Tu Tqven Zalian didi da Zlieri kompania xarT da odnav dagagviandaT bazarze Sesvla. sxva SemTxvevaSi - `me meore var!~ - warmatebas ver mogitanT; 364
9. 9. sxvisi sxvisi idea idea rogorc aRvniSneT, rTulia win waswio is idea, rom Tqven meore xarT bazarze. aseve Zalian rTulia sxvis mier mofiqrebuli ideis gamoyeneba. realurad or kompanias ar SeuZlia erTi da igive mesiji gadasces auditorias. Volvo-m didi xnis win Cvens cnobierebaSi daimkvidra adgili, rogorc usafrTxo manqanam. bevr sxva saavtomobilo organizacias hqonda survili usafrTxoebaze dafuZnebuli sarekalo kampaniis qonis, maT Soris Mercedes-Benz-sa da General Motors-s, magram verc erTma es ver moaxerxa. Volvo dResac usafrTxoebasTan asocirdeba. ra Tqma unda, arsebobs Zalin bevri saxelmZRvanelo, <strong>wigni</strong> Tu skola, sadac SegiZliaT iswavloT marketingi. Tqven SeiZleba gaswavlon marketingis sxvadasxva koncefciebi, midgomebi, maTematikuri gamoTvlebi, momxmareblis fsiqologia, kvlevis tipebi, Tumca veravin mogcemT zust instruqcias, Tu rogor unda marToT marketingis sistema, moifiqroT slogani, SeqmnaT brendi, dapireba, gaafarTovoT Tqveni produqciis asortimenti, CamoayaliboT kreatiuli midgoma momxmareblebTan urTierTobisas. marketingi aris yvelaferi SemoqmedebiTi, rac xels Seuwyobs Tqveni gayidvebis odnav gazrdasac ki! ase rom, miendeT Tqvens gansjasa da intuicias, ar daemorCiloT wesebs da iyaviT Zalian kreatiulebi. 365
Page 1 and 2:
winasityvaoba winasityvaoba `mewarm
Page 3 and 4:
Sinaarsi Sinaarsi saqarTvelos bizne
Page 5 and 6:
saqarTvelos saqarTvelos biznesgarem
Page 7 and 8:
muSaxeli, teqnologiebi da sxv.) sak
Page 9 and 10:
• sadavo sakiTxebis ganxilvis gam
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sabaJo sistemis gaumjobesebis proce
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sargeblobisa da nebarTvebis mravali
Page 15 and 16:
aucilebelia mewarmeebis informirebu
Page 17 and 18:
problemaa rogorc teqnikur, aseve mm
Page 19 and 20:
RonisZiebebs. damatebiT argumentebs
Page 21 and 22:
umetes, Tamamad SeiZleba iTqvas, ro
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sazogadoebriv organizaciebs garkveu
Page 25 and 26:
soflis meurneobisa da xalxuri rewvi
Page 27 and 28:
sesxis gacemis pirobebi: • sesxiT
Page 29 and 30:
programis amocanebia: • soflis me
Page 31 and 32:
eneficiar sawarmosa da 100-mde sako
Page 33 and 34:
BAS programis programis ganxorciele
Page 35 and 36:
tipis, beneficiari sawarmos zomisa
Page 37 and 38:
• kerZo seqtorsa da mTavrobas Sor
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• biznesisa da asociaciebis ganvi
Page 41 and 42:
informaciis Zebna, aramed maT SeuZl
Page 43 and 44:
tendenciebi. arc erTi biznesgamocem
Page 45 and 46:
axal reitingSi, sadac 173 qveyanaa
Page 47 and 48:
monacemebi saqarTveloSi ar arsebobs
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saubaric ki zedmeti iyo. mizezi, al
Page 51 and 52:
iznesseqtorSi arsebobs mediisTvis d
Page 53 and 54:
amas mediis mxridan droisa da finan
Page 55 and 56:
ZiriTadad, saimijo an Tavis dasacav
Page 57 and 58:
izrdeba internetis momxmarebelTa ra
Page 59 and 60:
Seadgens mediamomsaxurebiT miRebul
Page 61 and 62:
eklamis saWiroeba daenaxaT. axla is
Page 63 and 64:
cnobilma movlenebma kompaniebi aiZu
Page 65 and 66:
welze meti xnis ganmavlobaSi grante
Page 67 and 68:
evropa evropa-saqarTvelos evropa sa
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fondi fondi aTaswleulis aTaswleulis
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kvlevis da mxardaWeris sxvadasxva p
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sawarmoebis/organizaciebis saqmiano
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korufc korufciis korufc korufciis i
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diagrama diagrama 5 saqarRvelos saq
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6. investorebis investorebis dacva
Page 81 and 82:
humanuri humanuri ganviTarebis ganv
Page 83 and 84:
kerZo seqtoris cnobierebis dones sa
Page 85 and 86:
produqciis/momsaxurebis xarisxis ga
Page 87 and 88:
umravlesobis (61%) azriT, biznesgar
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espodentTa TiTqmis 40%-s s miaCnia,
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35 30 25 20 15 10 5 0 diagrama diag
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informacias televiziis, radios an/d
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400 377 350 300 250 200 150 100 50
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% % 50 40 30 20 10 50 45 40 35 30 2
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dafinansebisaTvis sabanko seqtors m
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# dargi 1 agraruli seqtori cx cxril
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kvlevis Sedegebis mixedviT, gamokiT
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diagrama diagrama diagrama 22 faqto
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kvlevis periodisaTvis gamokiTxuli s
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700 600 500 400 300 200 100 0 diagr
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qarTuli biznesis azriT, masmediasac
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qveynis ekonomikis warmatebis uzrun
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informaciis uzrunvelyofis formebze
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gamokiTxuli 1000 respodentidan mxol
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ukanaskneli ki ZiriTadad saxelwmifo
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sistemis Sesaxeb mewarmeTa detaluri
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iznessakanonmdeblo siaxleebis Sesax
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moklevadian periodSi momxmareblebis
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42 ZiriTadi ZiriTadi nawili nawili
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70 60 50 40 % 30 20 10 diagrama dia
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60 53.7 50 40 % 30 20 10 0 31.8 2.2
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ganaxevrda. SedarebiT ukeTesi mdgom
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damTavrebuli iyo da Tanxebi biznesS
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azriT, maT reabilitaciisTvis Tvrame
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gamokiTxul respodentTa SefasebiT, b
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iznesgegma biznesgegma biznesgegmis
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azari da konkurencia: • bazris st
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kvlevebs, ganviTarebis Sesaxeb info
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ar gaecno. aRmasrulebeli winasityva
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grZelvadiani grZelvadiani mizani: m
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• personali personali -kadrebis s
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nulovani wertili gamoiTvleba formul
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2. biujeti biujeti ar aris igive ig
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waiwevs, an/da bankis kreditis aReb
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gancxadebas Tan erTvis piradobis da
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saxelmwifo da sagadasaxado registra
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orotad gamoyenebad CaiTvleba, Tu ar
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SezRuduli pasuxismgeblobis sazogado
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sawarmo registrirebulad CaiTvleba.
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cvlilebis registraciis uzrunvelyofi
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aRemateba daTqmul Tanxas, zedmeti T
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pirebi, romlebmac unda warmoadginon
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partniorebi, iseve rogorc sazogadoe
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wignebSi Tanxa aRiniSneba erovnuli
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gancxadeba unda Seicavdes Semdeg mo
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• sawarmos saxelmwifo da sagadasa
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kooperati kooperativi kooperati koo
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gasvlis SemTxvevaSi partniori, rome
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gancxadebas saxelmwifo da sagadasax
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egistraciaze uaris Tqmis SemTxvevaS
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xelmowera ar moiTxoveba. xelmowera
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TiToeul partniorze darCenili Sesata
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pirebi, romlebmac unda warmoadginon
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SevsebisaTvis am punqtSi aRniSnuli
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saerTaSoriso ekonomikur urTierTobeb
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kompaniebis daSvebas adgilobriv baz
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magaliTad, aSS romelime qveynisTvis
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magaliTad, iaponiis ministrTa kabin
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warmoSobis warmoSobis kriteriumebi
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• beneficiar qveyanaSi miRebuli m
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warmoSobis sertifikati (forma `A~)
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warmoebs gacemuli sertifikatebis re
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ganzogadoebuli sistemiT ganxorciele
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Semcveloba (nitritebi, ftoridebi, b
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kategoriebis mixedviT GSP-s ganakve
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Sualeduri nawarmis evrokavSirSi war
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evrokavSiris GSP-is sqema iTvaliswi
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gadamuSavebis xarjebi unda aRemateb
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sargeblobis uflebas, an mTlianad GS
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yoveli wlis bolos iaponiis ministrT
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warmoSobis warmoSobis setifikati se
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gadasaxdelebis sxva formebi, romleb
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mier gaweuli garkveuli momsaxurebis
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gadasaxadebi gadasaxadebi da da maT
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arsebuli wyarodan miRebul erTobliv
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• sxva ekonomikuri saqmianobiT mi
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• im mewarme fizikur pirTa Semosa
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saqarTvelos saqarTvelos sawarmos sa
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damat damatebuli damat ebuli Rirebu
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• dRg-Ti SeZenili saqonlis/momsax
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an gadaumuSavebeli saqonlis) saqarT
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CasaTvleli CasaTvleli dRg dRg-s dRg
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dauSvebelia dauSvebelia saqonlis/mo
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dasabegri operaciisa da importis mo
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aqcizis CaTvla an dabruneba xorciel
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qonebis qonebis gadasaxadis gadasax
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• mewarme fizikuri piris mier sam
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qonebis gadasaxadisgan gaTavisufleb
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miwebi da am obieqtebis sanitariul-
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adaptaciisa da SromiTi reabilitacii
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gadasaxadis deklaracias mis sakuTre
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da aramaterialuri aqtivebi an maTi
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sagadasaxado sagadasaxado valdebule
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• saqarTvelos parlamentis mier ra
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sagadasaxdo kodeqsi aseve gansazRvr
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iznesis biznesis sagadasaxado sagad
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ganmaxorcielebel organos TxovniT. m
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gadasaxadis gadamxdelis saqmianobaz
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Semosavlebis realuri moculobis dadg
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kameraluri kameraluri sagadasaxado
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Tanamdebobis piri adgens aqts, rome
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• sagadasaxado organoSi wardgenil
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• saqonlis/satransporto saSualebi
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• fito an/da veterinaluri sertifi
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aRricxvis aRricxvis mowmobis mowmob
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avariis an dauZleveli Zalis Sedegad
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• eqspertizis aqti; • saqonlis
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yoveli yoveli momdevno momdevno meT
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mocemuli saqonlis Sefaseba SesaZleb
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sazogadoebasTan sazogadoebasTan urT
Page 311 and 312: presrelizi presrelizi presrelizi pr
Page 313 and 314: kargi kargi presrelizi presrelizi u
Page 315 and 316: 13. miuTiTeT rac SeiZleba meti sako
Page 317 and 318: profesionalTa profesionalTa gundi g
Page 319 and 320: aris miwis nakveTebi, romelTa damuS
Page 321 and 322: karieris karieris dagegmva dagegmva
Page 323 and 324: SeuZlia Seamowmos kandidatis mier w
Page 325 and 326: • Sromis pirobebis dacvis wesebi;
Page 327 and 328: sicocxlesa da janmrTelobaze an bune
Page 329 and 330: • 19 ianvari - naTlisReba - uflis
Page 331 and 332: iujetidan, kanonmdeblobiT dadgenili
Page 333 and 334: aRniSnuli valdebulebebi ar vrceldeb
Page 335 and 336: finansuri analizi menejerebisaTvis
Page 337 and 338: saqarTvelos saqarTvelos saqarTvelos
Page 339 and 340: informaciis damuSaveba, dagegmvisa
Page 341 and 342: TanamSromlebs, isini Tavad gvikarna
Page 343 and 344: gazomav da eqspertuli codniTac ver
Page 345 and 346: idealur samyaroSi menejerebi arian
Page 347 and 348: verafriT iyidiT TanamSromlis gulmod
Page 349 and 350: • axali TanamSromlebis daqiraveba
Page 351 and 352: organizaciul saqmianobebSi mawileob
Page 353 and 354: 5. 5. gaacaniT gaacaniT Tqve Tqvens
Page 355 and 356: Tqveni biznesis filosofiis gamoxatu
Page 357 and 358: momxmarebelTa segmentacia SegiZliaT
Page 359 and 360: arsebobs sxvadasxva meTodebi, romel
Page 361: momxmarebels maSinve gauCndeba eWvi
Page 365 and 366: One Note 2007 Tu didi moculobis ifo
Page 367 and 368: momuSavis mier gakeTebuli cvlileba
Page 369 and 370: moduli. Admin moduli iseTi kompiute
Page 371 and 372: eneficiari da 500 arabeneficiari) r
Page 373 and 374: amocanebi, struqtura, programebi, s
Page 375 and 376: saqarTvelos saqarTvelos satransport
Page 377 and 378: sainformacio sainformacio resursebi
Page 379 and 380: arasamTavrobo arasamTavrobo arasamT
Page 381 and 382: tusistuli tusistuli organizaciebi o
Page 383 and 384: marioti vipi leseliZis q. 31 989809
Page 385 and 386: `jorjian Treins eqsfediSen~ Ciqobav
Page 387 and 388: masmedia masmedia (Tbilisi Tbilisi
Page 389 and 390: gamomcemlobebi beWdviTi sityvis kom
Page 391 and 392: gazeTi kviris palitra 389888 gazeTi
Page 393: masmedia masmedia (aWara aWara aWar
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