3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...
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3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

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presrelizi<br />

presrelizi<br />

presrelizi presrelizi _ _ esaa esaa sainformacio sainformacio Setyobineba, Setyobineba, romelmac romelmac masmediis<br />

masmediis<br />

warmomadgenlebis warmomadgenlebis yuradReba yuradReba yuradReba unda unda miipyros, miipyros, miipyros, man man unda unda aRZras aRZras<br />

aRZras<br />

interesi interesi dagegmili dagegmili RonisZiebis RonisZiebis Sesaxeb. Sesaxeb. presrelizis presrelizis momzadeba<br />

momzadeba<br />

formaloba formaloba rodia, rodia, is is moiTxovs moiTxovs did did Zalisxmevas Zalisxmevas sazogadoebasTan<br />

sazogadoebasTan<br />

urTierTobis urTierTobis menejeris mxridan. man gundis gundis sxva wevrebTan wevrebTan<br />

SeTanxmebiT SeTanxmebiT unda unda moaxerxos moaxerxos dagegmili dagegmili RonisZiebis RonisZiebis Rirsebebis Rirsebebis ara<br />

ara<br />

Sablonurad, Sablonurad, aramed aramed madisaRmZvrelad madisaRmZvrelad warmoCena. warmoCena. `erTi `erTi suli suli maqvs<br />

maqvs<br />

am am RonisZiebaze RonisZiebaze rodis rodis waval~ waval~ _ _ Jurnalists Jurnalists am am sityvebis<br />

sityvebis<br />

Sesaferi Sesaferi ganwyoba ganwyoba Tu Tu daeufla daeufla Tqven mier momzadebuli<br />

presrelizis presrelizis wakiTxvis wakiTxvis Semdgom, Semdgom, CaTvaleT, CaTvaleT, rom rom pirveli pirveli nabiji<br />

nabiji<br />

gadadgmulia. gadadgmulia. is is aucileblad aucileblad mova mova RonisZiebaze. RonisZiebaze. amis amis Semdgom<br />

Semdgom<br />

mTavaria, mTavaria, rom rom yvelaferma yvelaferma unaklod unaklod Caiaros: Caiaros: organizaciis organizaciis<br />

PR-<br />

menejerma menejerma Jurnalistebi Jurnalistebi presrelizTan presrelizTan presrelizTan erTad erTad sxvadasxva sxvadasxva sax saxis sax saxis<br />

is<br />

sainformacio sainformacio masalebiT masalebiT unda unda aRWurvos aRWurvos (bukletebi, (bukletebi, lifletebi,<br />

lifletebi,<br />

saimijo saimijo statiebi, statiebi, sainformacio sainformacio furclebi, furclebi, moxsenebebi moxsenebebi da da sxv.).<br />

sxv.).<br />

erTi erTi sityviT, sityviT, Tqven Tqven mier mier momzadebuli momzadebuli prespateki prespateki unda<br />

unda<br />

exmarebodes exmarebodes Jurnalists Jurnalists statiis statiis an an reportaJis reportaJis reportaJis momzadebaSi.<br />

momzadebaSi.<br />

presrelizi presrelizi - informaciis gacemis yvelaze gavrcelebuli forma.<br />

misi momzadebis Semdeg is egzavneba masobrivi informaciis yvela<br />

saSualebas: televiziebis, radioebis, Jurnal-gazeTebisa da<br />

sainformacio saagentoebis warmomadgenlebs.<br />

gasaTvaliswinebelia isic, rom sasurvelia sistematurad moxdes<br />

strategiuli mniSvnelobis auditoriis – masmediis<br />

warmomadgenlebis monacemTa bazebis ganaxleba. bazebis, romelTac<br />

aqtiurad iyenebT presrelizebis dagzavnis dros.<br />

presrelizi presrelizi Jurnalistebs SeiZleba miawodoT dabeWdili saxiT<br />

konvertis saSualebiT mosawvevis TanxlebiT an gaavrceloT<br />

eleqtronuli varianti. presrelizis SemuSavebis dros unda<br />

gvaxsovdes, rom masmediis warmomadgenlebs yoveldRiurad uamravi<br />

313

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