3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

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kompaniis kompaniis zogadi zogadi aRwera aRwera am TavSi unda gadmosceT yvela is mniSvnelovani informacia, rac asaxavs kompanias, mis adgilmdebareobas, iuridiul formasa da gamocdilebas bazarze. Sesabamisad, am ganyofilebaSi unda aRweroT Semdegi monacemebi: misiis misiis debuleba: debuleba: bevr kompanias aqvs misiis mokle gancxadeba, Cveulebriv 30 sityva an ufro cota, rac xsnis maTi arsebobis mizezs da wamyvan principebs. biznesis biznesis profili, profili, saqmianobis saqmianobis saxeoba: saxeoba: kompaniis saqmianoba mniSvnelovnadaa damokidebuli imaze, Tu ra dargSi saqmianobs igi da konkretulad ra mimarTulebiT. erTi an ori abzaciT aRwereT, ras akeTebs Tveni organizacia. samizne samizne bazari bazari: bazari aq mokled aRwereT, vin aris Tqveni ZiriTadi momxmarebeli da ratom. Tqven ufro mets axsniT da detalurad gaaanalizebT bazars marketingis gegmis seqciaSi. sakuTrebis sakuTrebis forma: forma: individualuri sawarmo, partnioroba, korporacia, SezRuduli pasuxismgeblobis sazogadeoba. kompaniis kompaniis istoria: istoria: wlebi biznesSi, wina mflobelebi (aseTis arsebobis SemTxvevaSi), warmatebebi, problemebi, arsebuli reputacia, gayidvebisa da mogebis istoria _ ganixileT warsulSi arsebuli mniSvnelovani problemebi da rogor SeZeliT maTi amoxsna da gadalaxva. faqtorebi faqtorebi faqtorebi da da SesaZleblobebi: SesaZleblobebi: SesaZleblobebi: ra faqtorebi Seuwyobs xels kompaniis warmatebas? ra aris Tqveni mTavari konkurentuli upiratesobebi? ra RonisZiebebs gaatarebT Tqveni biznesisaTvis? 150
grZelvadiani grZelvadiani mizani: mizani: mizani: ra aris Tqveni biznesis samomavlo gegmebi? _ gazrda? Tu asea, maSin ra tempiT da rogor miaRwevT amas? produqtebi produqtebi da da servisebi servisebi detalurad aRwereT Tqveni produqtebi da momsaxureba. (teqnikuri maxasiaTeblebi, naxazebi, suraTebi, broSurebi da msgavsi masalebi gadaitaneT danarTebSi.) gaaanalizeT faqtorebi, romlebic uzunvelyofen konkurentul upiratesobebsa da aseve naklovanebebs. magaliTad, es SeiZleba iyos xarisxis, anda produqtis raime unikaluri Tviseba. rogoria Tqveni produqtis fasi, faswarmoqmnis sistema? marketingis marketingis gegma gegma Tqvens marketingul gegmaSi iyaviT rac SeiZleba konkretuli, gamoiyeneT statistika, ricxvebi da resursebi. marketingis gegma samomavlod iqneba Ziri yvelaze mniSvnelovani gayidvebis marTvaSi. miuxedavad imisa, Tqveni produqti warmatebiT iyideba Tu ara, kompania aucileblad unda flobdes informacias momxmareblisa da konkurentebis Sesaxeb. momxmarebelTa gemovneba da myidvelobiTi qceva icvleba. aseve, Tveni konkurentebic icvlebian da bazarze axali midgomebiTa da meTodebiT gamodian. amdenad, biznesgegmis momzadebisas mcire zomis kvlevebi mainc unda CaataroT. SesaZloa, Tqvenive momxmareblebi gamokiTxoT da daadginoT, ra ar moswonT Tqvens produqtSi da ratom yiduloben TqvenTan. amdenad, marketinguli gegmis SemuSavebis pirveli etapia informaciis mopoveba konkurentebisa da momxmareblebis Sesaxeb. 151
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winasityvaoba winasityvaoba `mewarm
Page 3 and 4:
Sinaarsi Sinaarsi saqarTvelos bizne
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saqarTvelos saqarTvelos biznesgarem
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muSaxeli, teqnologiebi da sxv.) sak
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• sadavo sakiTxebis ganxilvis gam
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sabaJo sistemis gaumjobesebis proce
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sargeblobisa da nebarTvebis mravali
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aucilebelia mewarmeebis informirebu
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problemaa rogorc teqnikur, aseve mm
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RonisZiebebs. damatebiT argumentebs
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umetes, Tamamad SeiZleba iTqvas, ro
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sazogadoebriv organizaciebs garkveu
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soflis meurneobisa da xalxuri rewvi
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sesxis gacemis pirobebi: • sesxiT
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programis amocanebia: • soflis me
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eneficiar sawarmosa da 100-mde sako
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BAS programis programis ganxorciele
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tipis, beneficiari sawarmos zomisa
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• kerZo seqtorsa da mTavrobas Sor
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• biznesisa da asociaciebis ganvi
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informaciis Zebna, aramed maT SeuZl
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tendenciebi. arc erTi biznesgamocem
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axal reitingSi, sadac 173 qveyanaa
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monacemebi saqarTveloSi ar arsebobs
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saubaric ki zedmeti iyo. mizezi, al
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iznesseqtorSi arsebobs mediisTvis d
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amas mediis mxridan droisa da finan
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ZiriTadad, saimijo an Tavis dasacav
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izrdeba internetis momxmarebelTa ra
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Seadgens mediamomsaxurebiT miRebul
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eklamis saWiroeba daenaxaT. axla is
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cnobilma movlenebma kompaniebi aiZu
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welze meti xnis ganmavlobaSi grante
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evropa evropa-saqarTvelos evropa sa
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fondi fondi aTaswleulis aTaswleulis
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kvlevis da mxardaWeris sxvadasxva p
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sawarmoebis/organizaciebis saqmiano
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korufc korufciis korufc korufciis i
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diagrama diagrama 5 saqarRvelos saq
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6. investorebis investorebis dacva
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humanuri humanuri ganviTarebis ganv
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kerZo seqtoris cnobierebis dones sa
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produqciis/momsaxurebis xarisxis ga
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umravlesobis (61%) azriT, biznesgar
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espodentTa TiTqmis 40%-s s miaCnia,
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35 30 25 20 15 10 5 0 diagrama diag
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informacias televiziis, radios an/d
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400 377 350 300 250 200 150 100 50
Page 97 and 98: % % 50 40 30 20 10 50 45 40 35 30 2
Page 99 and 100: dafinansebisaTvis sabanko seqtors m
Page 101 and 102: # dargi 1 agraruli seqtori cx cxril
Page 103 and 104: kvlevis Sedegebis mixedviT, gamokiT
Page 105 and 106: diagrama diagrama diagrama 22 faqto
Page 107 and 108: kvlevis periodisaTvis gamokiTxuli s
Page 109 and 110: 700 600 500 400 300 200 100 0 diagr
Page 111 and 112: qarTuli biznesis azriT, masmediasac
Page 113 and 114: qveynis ekonomikis warmatebis uzrun
Page 115 and 116: informaciis uzrunvelyofis formebze
Page 117 and 118: gamokiTxuli 1000 respodentidan mxol
Page 119 and 120: ukanaskneli ki ZiriTadad saxelwmifo
Page 121 and 122: sistemis Sesaxeb mewarmeTa detaluri
Page 123 and 124: iznessakanonmdeblo siaxleebis Sesax
Page 125 and 126: moklevadian periodSi momxmareblebis
Page 127 and 128: 42 ZiriTadi ZiriTadi nawili nawili
Page 129 and 130: 70 60 50 40 % 30 20 10 diagrama dia
Page 131 and 132: 60 53.7 50 40 % 30 20 10 0 31.8 2.2
Page 133 and 134: ganaxevrda. SedarebiT ukeTesi mdgom
Page 135 and 136: damTavrebuli iyo da Tanxebi biznesS
Page 137 and 138: azriT, maT reabilitaciisTvis Tvrame
Page 139 and 140: gamokiTxul respodentTa SefasebiT, b
Page 141 and 142: iznesgegma biznesgegma biznesgegmis
Page 143 and 144: azari da konkurencia: • bazris st
Page 145 and 146: kvlevebs, ganviTarebis Sesaxeb info
Page 147: ar gaecno. aRmasrulebeli winasityva
Page 151 and 152: • personali personali -kadrebis s
Page 153 and 154: nulovani wertili gamoiTvleba formul
Page 155 and 156: 2. biujeti biujeti ar aris igive ig
Page 157 and 158: waiwevs, an/da bankis kreditis aReb
Page 159 and 160: gancxadebas Tan erTvis piradobis da
Page 161 and 162: saxelmwifo da sagadasaxado registra
Page 163 and 164: orotad gamoyenebad CaiTvleba, Tu ar
Page 165 and 166: SezRuduli pasuxismgeblobis sazogado
Page 167 and 168: sawarmo registrirebulad CaiTvleba.
Page 169 and 170: cvlilebis registraciis uzrunvelyofi
Page 171 and 172: aRemateba daTqmul Tanxas, zedmeti T
Page 173 and 174: pirebi, romlebmac unda warmoadginon
Page 175 and 176: partniorebi, iseve rogorc sazogadoe
Page 177 and 178: wignebSi Tanxa aRiniSneba erovnuli
Page 179 and 180: gancxadeba unda Seicavdes Semdeg mo
Page 181 and 182: • sawarmos saxelmwifo da sagadasa
Page 183 and 184: kooperati kooperativi kooperati koo
Page 185 and 186: gasvlis SemTxvevaSi partniori, rome
Page 187 and 188: gancxadebas saxelmwifo da sagadasax
Page 189 and 190: egistraciaze uaris Tqmis SemTxvevaS
Page 191 and 192: xelmowera ar moiTxoveba. xelmowera
Page 193 and 194: TiToeul partniorze darCenili Sesata
Page 195 and 196: pirebi, romlebmac unda warmoadginon
Page 197 and 198: SevsebisaTvis am punqtSi aRniSnuli
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saerTaSoriso ekonomikur urTierTobeb
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kompaniebis daSvebas adgilobriv baz
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magaliTad, aSS romelime qveynisTvis
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magaliTad, iaponiis ministrTa kabin
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warmoSobis warmoSobis kriteriumebi
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• beneficiar qveyanaSi miRebuli m
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warmoSobis sertifikati (forma `A~)
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warmoebs gacemuli sertifikatebis re
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ganzogadoebuli sistemiT ganxorciele
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Semcveloba (nitritebi, ftoridebi, b
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kategoriebis mixedviT GSP-s ganakve
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Sualeduri nawarmis evrokavSirSi war
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evrokavSiris GSP-is sqema iTvaliswi
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gadamuSavebis xarjebi unda aRemateb
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sargeblobis uflebas, an mTlianad GS
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yoveli wlis bolos iaponiis ministrT
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warmoSobis warmoSobis setifikati se
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gadasaxdelebis sxva formebi, romleb
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mier gaweuli garkveuli momsaxurebis
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gadasaxadebi gadasaxadebi da da maT
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arsebuli wyarodan miRebul erTobliv
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• sxva ekonomikuri saqmianobiT mi
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• im mewarme fizikur pirTa Semosa
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saqarTvelos saqarTvelos sawarmos sa
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damat damatebuli damat ebuli Rirebu
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• dRg-Ti SeZenili saqonlis/momsax
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an gadaumuSavebeli saqonlis) saqarT
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CasaTvleli CasaTvleli dRg dRg-s dRg
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dauSvebelia dauSvebelia saqonlis/mo
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dasabegri operaciisa da importis mo
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aqcizis CaTvla an dabruneba xorciel
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qonebis qonebis gadasaxadis gadasax
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• mewarme fizikuri piris mier sam
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qonebis gadasaxadisgan gaTavisufleb
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miwebi da am obieqtebis sanitariul-
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adaptaciisa da SromiTi reabilitacii
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gadasaxadis deklaracias mis sakuTre
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da aramaterialuri aqtivebi an maTi
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sagadasaxado sagadasaxado valdebule
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• saqarTvelos parlamentis mier ra
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sagadasaxdo kodeqsi aseve gansazRvr
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iznesis biznesis sagadasaxado sagad
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ganmaxorcielebel organos TxovniT. m
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gadasaxadis gadamxdelis saqmianobaz
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Semosavlebis realuri moculobis dadg
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kameraluri kameraluri sagadasaxado
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Tanamdebobis piri adgens aqts, rome
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• sagadasaxado organoSi wardgenil
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• saqonlis/satransporto saSualebi
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• fito an/da veterinaluri sertifi
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aRricxvis aRricxvis mowmobis mowmob
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avariis an dauZleveli Zalis Sedegad
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• eqspertizis aqti; • saqonlis
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yoveli yoveli momdevno momdevno meT
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mocemuli saqonlis Sefaseba SesaZleb
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sazogadoebasTan sazogadoebasTan urT
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presrelizi presrelizi presrelizi pr
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kargi kargi presrelizi presrelizi u
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13. miuTiTeT rac SeiZleba meti sako
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profesionalTa profesionalTa gundi g
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aris miwis nakveTebi, romelTa damuS
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karieris karieris dagegmva dagegmva
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SeuZlia Seamowmos kandidatis mier w
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• Sromis pirobebis dacvis wesebi;
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sicocxlesa da janmrTelobaze an bune
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• 19 ianvari - naTlisReba - uflis
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iujetidan, kanonmdeblobiT dadgenili
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aRniSnuli valdebulebebi ar vrceldeb
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finansuri analizi menejerebisaTvis
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saqarTvelos saqarTvelos saqarTvelos
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informaciis damuSaveba, dagegmvisa
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TanamSromlebs, isini Tavad gvikarna
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gazomav da eqspertuli codniTac ver
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idealur samyaroSi menejerebi arian
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verafriT iyidiT TanamSromlis gulmod
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• axali TanamSromlebis daqiraveba
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organizaciul saqmianobebSi mawileob
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5. 5. gaacaniT gaacaniT Tqve Tqvens
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Tqveni biznesis filosofiis gamoxatu
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momxmarebelTa segmentacia SegiZliaT
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arsebobs sxvadasxva meTodebi, romel
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momxmarebels maSinve gauCndeba eWvi
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9. 9. sxvisi sxvisi idea idea rogor
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One Note 2007 Tu didi moculobis ifo
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momuSavis mier gakeTebuli cvlileba
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moduli. Admin moduli iseTi kompiute
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eneficiari da 500 arabeneficiari) r
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amocanebi, struqtura, programebi, s
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saqarTvelos saqarTvelos satransport
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sainformacio sainformacio resursebi
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arasamTavrobo arasamTavrobo arasamT
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tusistuli tusistuli organizaciebi o
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marioti vipi leseliZis q. 31 989809
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`jorjian Treins eqsfediSen~ Ciqobav
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masmedia masmedia (Tbilisi Tbilisi
Page 389 and 390:
gamomcemlobebi beWdviTi sityvis kom
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gazeTi kviris palitra 389888 gazeTi
Page 393:
masmedia masmedia (aWara aWara aWar
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3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

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