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Cindy Sherman - Retrospective (Art Photo Ebook)

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>le:

"[ojmnivoyance, Western Europe's totalitarian ambition, may here

ppear as the formation of a whole image by repressing the invisible."

is

for this reason (the long history of the development of the photoraphic

as a research and development arm of patriarchal, imperialist

Western society) that the object of the projective camera eye at

first knows only how to perform within the space allotted by this projective

gaze. Within the logic of this model, the object—like Marcel

Duchamp's dead and wounded female "Given" (figure 2)— folds herself

into its rigid scopic armature (a double-edged erotic moment: she

is

both caressed and repudiated, thrown back into the two-dimensional

surface of "picture" that is

femininity, blackness, and/or otherwise other).

Duchamp, like Sherman, exacerbates the structures of the gaze,

encouraging the viewer to feel

his participation in the oppressive erotics

of voyeurism.

Masquerade: Playing into the Projective Gaze

The artistic masquerade has its

own history. As the twentieth century

advances — paralleling the increasing challenges to the colonizing,

patriarchal gaze of the West—the strategic value of playing the game all

too well (per the exaggerations of the masquerade) becomes increasingly

clear. Artists of all

kinds, especially, acknowledge how performance

of the very codes by which the projective eye confirms its

authority can

deflate its

overblown claims of conquest. Masquerade becomes

increasingly common and then, toward the end of this century, a nearly

dominant mode of self-production (since the 1960s, this explodes

into popular culture as well). From the aesthete (Oscar Wilde at the turn

figure 4

Man Ray

Barbette, 1926

The J.

Paul Getty Museum,

Los Angeles, California

figure 4

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