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Cindy Sherman - Retrospective (Art Photo Ebook)

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I

racing the Subject

initially presented within the context of these theoretical paradigms of the

\\ 1 1 1

i inch Sherman

male gaze and the masquerade, deploy technologies of envisioning the

subject (photography and film) to explore the particular ways in

which these function for bodies marked as female. Reading the masquerade

in a slightly different way from Doane, Judith Williamson

argues persuasively that, by enacting herself, Sherman proves femininity as

it is conventionally construed to be nothing but a surface effect that

gives an illusion of depth: "To present all those surfaces at once is

such a

superb way of flashing the images of 'Woman' back where they 39

belong, in the recognition of the beholder. Sherman's pictures force

upon the viewer that elision of image and identity which women experience

all the time."' 7

As Williamson suggests, because femininity is

produced as a surface effect

(through visual codes), its enactment through representation is

redundant.

By enacting the feminine through representation (the visual structures

of the projective eye), the artist doubles the effect of the feminine, perhaps

making it seem somewhat strange and constructed, and also encourages

the viewer to make note of "that elision of image and identity which

women experience all the time."' 8 Sherman's early pictures (especially

the Untitled Film Stills)

are notable precisely in that they interweave the

1970s feminist production of the subject as an effect of the gaze

with the twentieth-century exploration of the subject (via masquerade) as

a production of adopted and often exaggerated particularities (marked

in

terms of gender, sexuality, race, class, etc.).

In spite of the contortionist attempts by some writers to deny the

relationship of Sherman's Untitled Film Stills to the particular feminist

fixation on the projective eye in 1970s practice and theory, 1 cannot

imagine how one can avoid considering the way in which main

of the Untitled Film Stills seem explicitly to stage the positioning of the

female subject as an effect of the projective eye. At the same time,

this effect is never simple or consistent. While Untitled Film Still #;g

(figure 3)

produces "femininity" as contained within the conventional

structures of the gaze (trapped in

the architectural spaces of the

projective eye and either, depending on your point ot view, confirming or

dissecting "the phantasmagoric space conjured up by the female body"),

in Untitled Film Still #*6 (figure 5) Sherman is staged as "mirror"

for the viewing subject ami her image collapses into the surface ol

the

print. In both images, the choreography ot the ga/e seems dul)

noted: one image (#}<;) engages the viewer, but

through structures ot

voyeurism that are so familiar the) might produce .1 relation ot comfort .is

easily .is on.- ol estrangement; the other (#y6) both engages and repels

the projective eye. he face I <

> t the woman is so close, it becomes absorbed

in the surface of the image (exacerbating the idi il collapse

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