I NEWS
I NEWS I ITB Berlin 2024 takes travel technology to the next level At this year's ITB Berlin, a historic number of tech companies from over 30 countries will be highlighting their innovations and demonstrating how the sector is contributing to the transformation of the tourism and travel experience. Five dedicated exhibition halls and the eTravel Stage will offer visitors to the show the chance to meet key players and attend specialised panels and lectures, including a new dedicated AI themed track. The Travel Technology segment is once again thriving at ITB Berlin, displaying forward-looking products and ideas under the slogan "Take Travel Technology to the next Level. Together". Acknowledging the immense role played by technology in the industry, ITB Berlin is giving this segment its biggest platform to date with space in five halls (5.1, 6.1, 7.1c, 8.1 and Hall 10.1), back to the size it was pre-pandemic. The exhibitor spectrum ranges from well-known industry heavyweights to aspiring startups, and spans the entire technology value chain. Exhibitors include Amadeus, Sabre, Bewotec, ICEX España, Business Iceland and Business France, to name a few. Organised in collaboration with the partners, the Travel Tech Café by GIATA in Hall 5.1 and the eTravel Lounge by Travelport in Hall 6.1 are places where technology fans can exchange knowledge. Meanwhile, the popular eTravel Stage in hall 6.1 will again provide an impressive programme of panels, keynote speeches, conferences and lectures, giving a special tribute to artificial intelligence this year. ITB Berlin has created new AI and Digital Destination themed programme tracks, with more audience space to allow for anticipated numbers. Visitors can look forward to a wide range of cutting-edge conferences and presentations by leading travel tech experts © Messe Berlin GmbH The Home of Luxury is back with a premium atmosphere and programme © Messe Berlin GmbH The Home of Luxury at ITB Berlin 2024 provides a first-class platform for the luxury travel industry. Three individually tailored exhibition areas create a unique atmosphere for product presentations as well as meetings and events, bringing together sellers, buyers and specialist media. From 5 to 7 March, 2024, the Home of Luxury at ITB Berlin will provide an exclusive business environment for luxury travel providers and buyers. The dedicated exhibition area at the Marshall Haus will house events, luxury products and services and provide an atmosphere for negotiating luxury travel business. Exhibitors taking part in the Home of Luxury are displaying their specific products and services in the Marshall Haus. Exhibitors include Travel & Taste, Blancdenoir, Cullinan Belek, Hommage Hotels, Abercrombie & Kent Sri Lanka and Fleesensee Hotel. The space comprises three exclusive, individually tailored exhibition areas: The Garden, The Nest and The Gallery. It offers a unique setting where buyers can meet specialists in a secluded atmosphere. The Gallery is located next to a lounge reserved for members of the exclusive ITB Buyers Circle, to which only 1,000 top buyers from the travel industry are admitted each year. A comprehensive programme will give exhibitors and buyers of this niche segment an opportunity to exchange views on the latest developments in the luxury travel industry and take part in exclusive events. In addition to lectures, get-togethers, networking and speed dating, the programme will also include a "Meet the Media" event, which is exclusively open to media involved in the luxury and lifestyle market. Luxury travel buyers can register online here. Members of the ITB Buyers Circle have exclusive access to the Home of Luxury travel segment and many other benefits. Additional information is available on the website ITB HOME OF LUXURY - MEET THE MEDIA EVENT (by invitation only) Tuesday, 5 March 2:00p.m. to 3:00p.m Thursday, 7 March 10:30a.m. to 12.00p.m. Marshall Haus *exclusively open to media involved in the luxury and lifestyle market. ITB BERLIN NEWS • WEDNESDAY 28 TH FEBRUARY 2024 5
