I NEWS IB2Book and
I NEWS IB2Book and OYOVacation Homesjoin forcesGran Meliá Palacio de Isora, Santa Cruz de Tenerife, SpainB2Book – the Rome-based B2B vacation rental platformbetween tourist accommodation owners and TOs, TAsand OTAs – has announced a partnership with OYOVacation Homes (OVH), one of the leading holiday rentalcompanies in Europe.B2Book top three:Fabrizio Bianchi, CTO; Marco Scipinotti, CEO;Fabio Angeli Bufalini, CCO (from left to right)Meliá leadsMerco corporateresponsibilityrankingB2Book's API integrationsare designed to open up newB2B portals and access largercustomer pools, which shouldprove an essential tool for OVH:the Amsterdam-based company iseagerly expanding, having recentlyannounced the acquisition ofTUI’s Holiday Home Tour Operatorbusiness among many others.B2Book has finalised theintegration of OVH’s listings forholiday rentals. As a result of thispartnership, with almost 25,000OVH properties listed, B2Book willenlarge its portfolio to a total of125,000 distributed apartments inthe world with the main presence inEurope and USA.“We are delighted to collaboratewith B2Book and we are confidentthat this agreement will be a newstep of success in our distributionstrategy”, said Martijn Leenders,SVP, Distribution, OVM.“We believe that this partnershipwith OYO Vacation Homes willbe very successful for us, havingthe opportunity to integrate theirinventory on our channel anddistribute it to all travel professionaloperators globally”, added MarcoScipinotti, CEO, B2Book.The mutual benefits are clear:OYO ("On Your Own") is anambitious major player – itacquired @Leisure Group in 2019,has several subsidiary brands,and recently enlarged its globalfootprint in a deal with AirBnB– while B2Book is a fast-risingstartup, offering an additionalchannel to the traditional ones forvacation rentals distribution to thewhole and exclusively B2B targetmarket. Through this partnership,professional TAs, TOs and OTAs willbe able to access the global holidayrental product at the best marketcommissionsFor the third consecutive year, Meliá Hotels Internationalhas been named leader of the Merco CorporateResponsibility and Governance ranking, a businessevaluation system that ranks the top 100 Spanishcompanies with regard to their corporate reputation.Merco is the leading businessmonitor in Latin America and hasbeen evaluating corporate reputationsince 1999 and CSR factors for thelast nine years. The research andanalysis is carried out according tothe ISO 20252 and ICC/ESOMARcode of conduct.The comprehensive evaluationsystem involves assessment bynumerous people, including expertsin CSR, financial analysts, journalistsand trade unions, among others.The report collates and comparestheir opinions on aspects such astransparency and good governance,responsibility towards employees,quality of reporting, commitment tothe community and the environmentor respect for consumer rights.This result (first in the “Hospitalityand Tourism" category andseventeenth in the global ranking)is a further acknowledgementof Meliá's responsible businessmanagement model in the opinion ofall the different groups involved in thesurvey. After three years at the top ofthe ranking, the company continuesto lead initiatives to create a moresustainable hotel industry, furtherrecognised by being named the“Most Sustainable Hotel Company inthe World" in the SAM SustainabilityYearbook by the leading globalagency in assessing companies withregard to social, environmental andcorporate governance factorsITB BERLIN NEWS • THURSDAY 12 TH MARCH 2020 • 5
