FEATURED EXHIBITORS
FEATURED EXHIBITORS VISIT THE ITB BERLIN NOW SHOW FLOOR: Click on the logo to go to the Brand Cards
EDITORIAL Richard Barnes Editor-in-Chief, ITB Berlin News ITB Berlin NOW: the arrival of an exceptional new concept It’s not just a virtual trade show. It’s an entirely new concept. Overall, 3,300 exhibitors from 120 countries are exhibiting with their Brand Cards on the virtual Show Floor of ITB Berlin NOW. A total of 13 themed ITB cafés will let visitors literally mingle with the crowds without leaving their desk. And over the entire four days at the parallel ITB Berlin Now Convention, users can listen to and interact with highprofile speakers giving fascinating and inspirational lectures and discussions about the future of travel. Naturally the event has strong partners at its side. Organisers are pleased to underline the fact that Saxony is the Official Culture Destination. At ITB Berlin NOW, the German region is promoting itself as an outstanding destination for culture and city tourism as well as offering unique nature experiences and adventure holidays. With Georgia, organisers are also delighted this year to have secured a “Digital Adventure and Sustainability Partner” for the first time. In addition to the themed cafés, the ITB Buyers Circle will ensure lively business activity. This is an established feature of the show with 1,000 leading buyers, and this year organisers have received many applications again. For those keen on meeting new people as well as regulars on the platform, the so-called Discovery Graph is worth a try. With the help of a special algorithm and based on user profiles and platform activities, it actively recommends interesting contacts. And one can search and find suppliers thanks to the Lead Finder feature. ITB Berlin NOW’s highly inventive troop of organisers has found innovative solutions to make it possible for everyone in the tourism industry to meet new partners, be inspired by others, do successful business and stay in contact with industry peers ITB BERLIN NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • info@itb-berlin-news.com • www.itb-berlin-news.com • Publisher: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-chief: Richard Barnes • Editorial team: Luc Citrinot • Art Director: Hélène Beunat • Web Designer: Guillaume Vinrich • With the participation of: Benjamin Klene, Ekaterina Morozova >>> To contact them: first name.last name @itb-berlin-news.com Cover: © Messe Berlin GmbH © CLEVERDIS 2021 - Registration of Copyright March 2021. Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. 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Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. CONTENTS #04 HOW TO ITB BERLIN NOW? #06 CONFERENCES #08 NEWS #10 TRADE TALK #12 EXCLUSIVE INTERVIEWS #14 REGIONAL SPOTLIGHT OCEANIA SPECIAL FEATURES #18 YOUTH TRAVEL #20 LGBT+ TRAVEL #20 MEDICAL TOURISM #21 ADVENTURE TOURISM ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 3
