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ITB Berlin News 2021 - Review Edition

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I NEWS I Awards @

I NEWS I Awards @ ITB Berlin NOW 2021 © Francois Gha on Unsplash 2021 GREEN DESTINATIONS STORY AWARDS UNVEILED In a live online event on Friday 12th March, sponsored by ITB Berlin and GLP Films, Green Destinations announced the winners of the Green Destinations Story Awards. Important selection criteria were the level of innovation, the effectiveness of the stories to solve real problems in tourism sustainability, and to what extent they can be applied elsewhere. GLP Films (GLP), a content marketing agency dedicated to global sustainable tourism, was the official "storytelling partner" for the event. They provided video storytelling consultation and editing services to help the finalists communicate their award-winning sustainability stories. CATEGORY COMMUNITIES & CULTURE Winner - Fiskars Village, Finland ITB EARTH AWARD Category Environment & Climate: Winner - Futaleufú, Chile CATEGORY NATURE & ECOTOURISM Winner - Tivat, Montenegro CATEGORY ISLANDS & SEASIDE Winner - Niue Island CATEGORY COVID AND TOURISM Winner - Nijmegen, Netherlands GREEN DESTINATIONS PEOPLE’S CHOICE AWARD Winner - Bitez (Bodrum), Turkey One of this year's five Green Destinations Story Awards winners - Nijmegen, Netherlands Ralph Ehrlich Berliner Aids-Hilfe e.V.: Winner of the LGBT Pioneer Award @ ITB ITB LGBT PIONEER AWARD GOES TO RALPH EHRLICH Rika Jean-Francois and Thomas Bomkes announced this year’s LGBT Pioneer Award recipient: Berlin-based AIDS activist Ralph Ehrlich. Since 2005, Ehrlich has been a member of the Berlin AIDS Relief Organisation Berliner Aids-Hilfe e.V., not only with the aim of advancing the cause in the German capital, but indeed globally. He is also founder of the annual "Life Run" fund raising event. “We still have to fight for our rights,” said Ehrlich, after receiving the award, adding that “especially in the pandemic, the tone is getting rougher again.” “We will continue to be a strong community that will vigorously defend demands loudly and visibly,” he added. “But I would also like to thank the many great people who have been accompanying me for decades. Without you, my work and commitment would not be possible and my life would be poorer.” Petra Hedorfer CEO, German National Tourist Board: This year's ITB IIPT Celebrating Her Awards Winner WOMEN REACH FOR THE STARS @ ITB BERLIN NOW Three influential women from the tourism industry received ITB IIPT Celebrating Her Awards, presented last week by ITB Berlin and the International Institute for Peace Through Tourism (IIPT), Section India. One of them was Petra Hedorfer, long-serving chief executive of the German National Tourist Board: “Throughout my entire career sustainability has been a core objective, because tourism would not be possible without protecting the environment”, explained Hedorfer, whose own efforts have made a major contribution to establishing Germany internationally as a sustainable and barrier-free destination. Second award winner Sonal Asgotraa from India, is primarily concerned with combining astrotourism and homestay offers. She has already implemented a number of successful model projects in the highlands of Ladakh in the Indian Himalayan region. Natalia Bayona from Colombia, is director of Innovation, Education and Investments for the World Tourism Organisation. Her responsibilities include innovation and digital transformation, including cooperation with dedicated female entrepreneurs. “SOCIAL ENTREPRENEURSHIP COMPETITION IN TOURISM” ANNOUNCED The third annual Social Entrepreneurship Competition in Tourism was launched on 9 March at ITB Berlin NOW in partnership with the TUI Care Foundation. It is the first and only worldwide competition focusing on social innovation and entrepreneurship in tourism and hospitality. This year, three new partners have been announced: the TUI Care Foundation, the UNWTO and SINA. The structure of the competition follows the spirit of the United Nations 17 Sustainable Development Goals and seeks to support the achievement of Quality Education, Gender Equality, Decent Work and Economic Growth, and Industry, Innovation and Infrastructure Learn more, or apply, at socialtourismcompetition. com. 10 ITB BERLIN NEWS • WEDNESDAY 17 TH MARCH 2021

I TRADE TALK I © WTTC Darrell Wade Co-founder & Chairman, Intrepid Intrepid Travel has announced a strategic partnership with Frenchbased investment company Genairgy. The latter has secured a minority equity stake in Intrepid’s global business, which is set to help Intrepid to accelerate its ambitious growth strategy with the goal to become the world’s first billion adventure travel company by 2025. The agreement will support Intrepid in four key growth areas: digital transformation, product innovation, market expansion and purpose initiatives. In 2019, Intrepid achieved a record year of AUD 1-million (eds – approx. €319m) of sales. Intrepid Co-founders Darrell Wade and Geoff Manchester, who started the business in 1989, retain majority ownership of the company and remain on the Board as Chairman and Director, respectively. James Thornton will continue as CEO and a member of the Board Genairgy is a family investment company owned by Julien Leclercq – a board member and shareholder of Decathlon, one of the largest sports Geoff Manchester Co-founder, remains as Director, Intrepid Aiming for USbn: Intrepid group announces major strategic partnership retailers globally. “We are excited to find a partner with the same values as us and we look forward to helping Intrepid achieve its full potential as we emerge from the global pandemic,” says Leclercq. “While Intrepid has maintained an impressive history of growth, it was their genuine commitment to sustainable travel and B Corp credentials that truly set them apart,” he adds. The transaction is expected to complete by early April 2021 VISIT BR AND CARD Mohamad Navabi Incoming Department, Nika Tour and Travel From the Middle East to the world Mohamad Navabi is a travel Consultant and Marketing agent at Nika Tour and Travel agency, based in Teheran, Iran, present at ITB Berlin NOW in the Buyers’ Circle. We asked him what his outlook is for the coming year. I think tourism will gradually restart again. People will get vaccinated sooner or later and a large percentage of them are waiting to be able to travel again. When that time comes, we could well face a large volume of travellers. The trend is towards different kinds of travel, like remote, distant places, far from the cities. Preparing for the coming year is a must, so we need to advertise ourselves to the world, in order that when the time will come, we benefit from our efforts. What would you say is the most important lesson that has been learnt (or should be learnt) from the Covid crisis? All those in the tourism industry need to find and define new ways of travelling, promoting new routes and close-to-home tours, as well as exploring secondary destinations. People need to travel, to have a human connection and to be with family and friends. In my opinion, we should invest in ALL THOSE IN THE TOURISM INDUSTRY NEED TO FIND AND DEFINE NEW WAYS OF TRAVELLING our physical and mental health so when the world is ready, we will be ready to travel again. It is time to move to our “next normal”, and frankly, I wouldn’t want it any other way ITB BERLIN NEWS • WEDNESDAY 17 TH MARCH 2021 11

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