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30 SPECIAL FEATURE TRAVEL TECHNOLOGIES OPTIMISING BOOKINGS FOR MAXIMUM PROFIT Bringing Virtual Tours to Life The eTravel Lab at ITB Berlin 2016 is sponsored by the Pisano group, highly renowned in the sector in the Germanophone market. We asked Managing Director Carsten Fischer why he decided to sponsor the lab… Sponsoring the eTravel Lab goes with the primary idea of the Pisano group: “Better Travel Technology” - presenting the best innovations and always keeping an eye to the market and new ideas. We are very excited to meet many friends during ITB as well as making new contacts with innovative people on eTravel World/Lab. Could you tell us a little more about your group? Pisano and its group of companies are delivering many IT related products for the travel industry. Midoco is the market leading midoffice system for OTAs and large travel agency chains as well as for dynamic tour operators in Germany and Austria. CIC has around 60 tour operator customers for their CMS and PIM systems. Interactive CMS is known for its fully automated text engine, producing 150K+ hotel descriptions in up to 14 languages for dynamic tour operators and DMOs. For sure, the most innovative product is Interactive CMSs “Virtual Travel Lounge –”. Virtual tours presented on HMD/ Virtual Realty Devices like Oculus Rift and Samsung Gear VR. We have delivered more then 1300 VR panoramas to travel agencies, showing cruise liners (AIDA, TUI Cruises, Hapag-Lloyd Cruises, MSC…) club hotels (Robinson…) and many more famous places in the world. What do you hope people will “take home” from their experience at ITB? With our we want make people feel on holidays for a couple of minutes. Definitely we will make them say WOW. Carsten Fischer Managing Director, Pisano group Hall 6.1 / Stand 164 © Steffen Faradi Luis del Olmo President, Idisio Idiso, Spain’s leading hotel distribution and marketing company, is launching, at ITB Berlin, the company’s Strategic Plan for 2016-2018, including four important guidelines: Operative Excellence, Product Innovation, Client Relations and Internationalisation. Idiso offers a platform designed to connect any hotel with all existing tourist distribution channels, backed by a team of more than 350 people. “Through our platform we can connect your hotel to all the distribution channels from just one place - Idiso CRS, promoting bookings at a global level,” says Idisio President Luis del Olmo. “In this edition of ITB Berlin we would like to inform you of our future plans: we aim to become YOUR GLOBAL HOTEL SALES PARTNER, providing hoteliers with not just the best technology on the market, but also our wide experience and know how, helping us achieve our unique aim: to maximise your hotels profit.” Hall 8.1 / Stand 104 ITB BERLIN NEWS • Wednesday 9 th March 2016

TRAVEL TECHNOLOGIES SPECIAL FEATURE 31 Technology in Travel Management Corporate travel is changing fast and travel managers risk being left behind. On one hand, some are making the most of technology; on the other, 30-45% of travel managers don’t even calculate the money saved from a managed travel programme. A new whitepaper revealing the need for action will be presented tomorrow at the ITB Berlin Convention by Carsten Schaeffer, Senior Director Central Europe and Nordics, Sabre Travel Network in the session, “The Transformation Of The Travel Manager”… We asked him to tell us a little more… Global business travel is growing at a rapid rate, with a 14.2% spending growth in 2015 and 12% forecast for 2016. The main focus of Sabre’s presentation will be on B2B technology and consumer habits: rising traveller expectations, the growing influence of procurement teams in the travel buying process, the increased use of mobile devices, and many other market dynamics that have an impact on the role of the travel manager. As technology drives change, it is crucial to simplify technology choices, clearly understand the benefits, and build trust between travel managers and TMCs. This whitepaper is the most comprehensive research to date on this topic. It reflects how travel managers view their role today, how they measure the success of their travel programmes, and how they see the role evolving in the future. It discusses the challenges travel managers face as they transition and explores topics such as how advances in technology influences travel management, the need of closer travel programme metrics alignment with senior management expectations, and how strengthening relationships with TMCs can help to increase value. In a nutshell: travel managers who show technology leadership Carsten Schaeffer Senior Director Central Europe and Nordics, Sabre Travel Network will be better equipped to deliver the strategic, datadriven, actionable insights that their organisation needs. Hall 5.1 / Stand 119 Amadeus bundles mobile product development in European Amadeus Mobile Competence Center Amadeus arrives at ITB Berlin with a brand new business unit, the Germanbased Amadeus Mobile Competence Centre, set to drive the development of mobile products in the Northern, Eastern, Central and Southern Europe. The 25-employee strong competence centre opened with offices in Bad Homburg and Bonn March 1, 2016. Two managers will jointly head up the team. Fabian Pfütze of Amadeus Germany and Ralf Siewert of pixell. Both pixell and Amadeus bring the expertise gained from their existing products to the competence centre. These include the white-label apps pixell has been developing for renowned tourism industry customers, like Expedia and Opodo, for more than five years. Amadeus, for its part, will use the center to further develop its Travel App, which brings customerspecific leisure and business travel information together in one place. It has already been successfully deployed in German travel agency organisations like Reiseland, BEST-REISEN and Lufthansa City Center. The company also offers other solutions, including CheckMyTrip, Amadeus Mobile White Label and Web Services optimized for mobile applications. Future products will be aimed both at brickand-mortar and online travel agencies (and their customers) and at tour operators. The idea is to cover the full range of processes, from trip selection and booking to trip guidance and subsequent reviews. Third-party companies are strongly encouraged to use the various modules from the apps offered by Amadeus on Amadeus Web Services in developing their own applications. Hall 5.1 / Stand 125 ITB BERLIN NEWS • Wednesday 9 th March 2016

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