WEDNESDAY 4 th MARCH 2015 ITB QUICKFINDER INSIDE DAY 1 ITB BERLIN CONVENTION TRANSPORT TRAVEL TECHNOLOGIES REGION: ASIA April Rinne Sharing Economy advisor “Sharing is one of the oldest behaviours known to mankind, but now we have a global market place at the touch of a button - at our fingertips.” Read page 10 Stefan Pichler CEO, airberlin “ITBBerlin is the perfect platform to highlight why over 31 million customers place their trust in us every year.” Read page 16 Ivan Walter CEO, GTA “Mobile is driving consumer – and business – expectations for immediacy in their relationships with brands and companies.” Read page 23 Dr. Ir. Arief Yahya Minister of Tourism, Republic of Indonesia “The President has identified tourism as a leading sector, and to ensure that the various Ministries affecting tourism’s success work together in a coordinated, positive fashion.” Read page 39 Hall 22A Stand 104 Hall 17 Stand 108 Sharing Business, Knowledge & Dreams ITBBerlin 2015 creates a new dynamic for the world of travel & tourism The incredible networking tools put in place by the world’s biggest travel and tourism show over the past years continue to grow in strength and efficiency – as evidenced by the Buyers’ Circle and the ITBBerlin Convention, thus fostering business. In terms of knowledge, this year, the development of new groundswell trends such as the sharing economy – enabled thanks to the technology revolution (one of the main poles of growth at the show), will be explained and analysed at the ITBBerlin Convention. The dreams are often provided this year by the airlines, with the launching of new generation aircraft – such as Qatar Airways with the A350 XWB. Finally, ITBBerlin is also a veritable booster for destinations such as Mongolia – the partner country for ITBBerlin 2015. See our exclusive interview with President Tsakhiagiin Elbegdorj – page 32 Tsakhiagiin Elbegdorj President of Mongolia DESTINATION SPOTLIGHT: ASIA In this edition, we spotlight Asia – a region that never ceases to grow in terms of tourism, the dynamic of which is essential for travel professionals to understand. Indeed, according to IPK, Asia has outperformed the rest of the world in terms of tourism growth in the past five years. Overall, according to the UNWTO, APAC arrivals rose 5% in 2014, with best performance in North-East and South-East Asia. See our special section from page 31. Rice paddies, Bali, Indonesia
