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SATURDAY 12 th MARCH 2016 DAY 4 ITB QUICKFINDER INSIDE NEWS TRADE TALK REGION: EUROPE Tshekedi Khama II Environment, Wildlife and Tourism Minister, Botswana “We will use ITB Berlin and the lessons we learn from ITB Berlin to develop our Tourism Industry.” Read page 6 Kobkarn Wattanavrangkul Sports and Tourism Minister of Thailand “Sport is part of our life. We have many events related to sports but not so many tourists know about it” Read page 7 Nick Greenfield Head of Tour Operator Relations, ETOA “Undoubtedly TOs have had to adapt and those that have survived and even flourished have moved towards more customisation and personalisation.” Read page 11 Marija Labovic Director, National Tourism Organisation, Serbia “Most progress and potential can be seen in the city breaks, nature and active tourism segments.” Read pag 26 Hall 9 Stand 316 Hall 22 A Stand 104 Tourism: No Compromise ITB Berlin 2016 plots the course for a “fairer” future for travel and tourism Hall 17 Stand 109 If one message could be channelled from ITB Berlin 2016, it’s no doubt the fact that there is no longer any room for compromise in an industry that accounts for around 10% of the global economy and employment. This week’s signing ceremony for 2017 ITB Berlin Partner Country, Botswana, took place in the same room as, and just following the National Geographic World Legacy Awards; the UNWTO’s key messages at ITB Berlin this year are more than ever about sustainability and CSR, Brand USA’s key message is all about nature in its purest form, Malaysia’s theme is “back to nature”… it is a common theme. “Fair Tourism” in which local people participate and benefit without being exploited, cultural exchange, the opening of borders, protection of the global environment, healthy global economic growth and employment… these have all been the key themes of the week. The message is similar in Europe, with the recent manifesto for tourism growth and jobs – touched upon in our exclusive interview today with Eduardo Santander, executive director of the European Travel Commission. Eduardo Santander Executive Director, European Travel Commission REGIONAL SPOTLIGHT EUROPE © Adiel lo According to IPK, European destinations welcome around 411 million international overnight visitors per year. The average spending per visitor in Europe is about 800 Euro per trip and the mean length of stay is about 7 nights. The most visited travel destinations in Europe are Spain (14%) and Germany (13%), followed by France (11%) and Italy (9%). The emergence of regional promotion, such as for Lombardy and Andalusia, is a major trend. From page 25. Lake Bled Blesko Jezero, Slovenia
