26 ITB BERLIN CONVENTION ITB BERLIN CONVEN WEDNESDAY 9 TH MARCH 2016 eTRAVEL LAB DAY 1 10:30 a.m. – 6:00 p.m. Hall 6.1, eTravel Lab eTravel World is an exclusive area for digital marketing, social media and mobile travel services. Established companies and ambitious start-ups present their innovations. Experts highlight relevant developments from the world of apps, mobile websites, social networks and blogs. eTRAVEL STAGE DAY 1 10:30 a.m. – 6 :00 p.m. Hall 6.1, eTravel Stage ITB MICE DAY 10:30 a.m. - 6:00 p.m. Hall 7.1c, Auditorium Paris 1 “Man vs. Machine » – In the future, will technology take the upper hand? Or will technology support us and restore the main focus of each event: the personal encounter? At the ITB MICE Day, veranstaltungsplaner. de will get to the bottom of this exciting question. ITB YOUNG PROFESSIONALS DAY 10:55 a.m. - 7:00 p.m. Hall 11.1, Stage At the ITB Young Professionals Day career entrants and junior staff in the global travel and tourism industry will be given food for thought for their future careers. Topics include the threat of digitalization and robots on jobs in the tourism industry, requirements of tourism companies for university graduates in Leisure and Business Travel, Best Practice examples from international research projects, specific advice from experienced CEOs, the right attitude towards life and manners for professional success. ITB FUTURE DAY 11:00 a.m. - 6:00 p.m Hall 7.1b, Auditorium London For 13 years ITB Future Day has been the most important day of the ITBBerlin Convention. This is where the megatrends in economy and society and key topics of the global travel and tourism industry are discussed. For the first time, the ITB Ministers’ Roundtable will be part of ITB Future Day. ITB DESTINATION DAY 1 11:40 a.m. - 5:30 p.m. Hall 7.1a, Auditorium New York 1 The ITB Destination Days are three days dedicated to the challenges and perspectives of international destination management. Here the focus is on forms of travel and destinations with great growth potential, innovative approaches to destination marketing and the specific aspects of selected tourism destinations. ITB WORKSHOPS DAY 1 11:45 a.m. - 5:45 p.m. Hall 4.1, Room Regensburg The ITB workshops satisfy the demand of ITB visitors for an intensive, professional exchange with knowledgeable experts in small groups. This is where valuable contacts are made and your individual questions and problems are addressed. THURSDAY 10 TH MARCH 2016 BTD WORKSHOPS 10:30 a.m. - 12:15 Hall 4.1, Room Regensburg « How To Organize Expat Activities » and « Optimizing Event Planning By Streamlining Processes » (workshop powered by VDR) ITB EXPERTS FORUM WELLNESS 10:30 a.m. - 5:10 p.m. Hall 7.1a, Auditorium New York 3 The ITB Experts Forum on Wellness, which features path-breaking lectures about wellness in the tourism industry, will once again take place within the framework of the ITBBerlin Convention. BUSINESS TRAVEL CORPORATE DAY 10:30 a.m. - 5:30 p.m. Hall 7.1c, Auditorium Paris 1 Digitalisation in Mobility Management – A Worthwhile Connection? Ever new methods and tools are aimed at whetting the appetite for a modern working world. What shall we find ourselves facing? Can the yield of a trip be measured? How can savings be made? The Business Travel Corporate Day offers know-how to go. ITB HOSPITALITY DAY 10:30 a.m. - 5:40 p.m. Hall 7.1b, Auditorium London The ITB Hospitality Day has established itself as the leading convention meeting of the global hotel industry. This is where serious structural changes of the hospitality industry are being discussed. A think tank, a source of inspiration and a platform where international top managers and experts share experiences and opinions. eTRAVEL LAB DAY 2 10:30 a.m. – 6:00 p.m. Hall 6.1, eTravel Lab eTravel World is an exclusive area for digital marketing, social media and mobile travel services. Established companies and ambitious start-ups present their innovations. Experts highlight relevant developments from the world of apps, mobile websites, social networks and blogs. eTRAVEL STAGE DAY 2 10:30 a.m. – 6 :00 p.m. Hall 6.1, eTravel Stage ITBBerlin Convention 2015 - ITB Future Day – Darren Huston, President _ CEO, The Priceline Group, Booking.com and Philip C. Wolf, Founder, Phocuswright Inc. (l.t.r) - The Future of Global Online Travel ITB DESTINATION DAY 2 10:40 a.m. - 5:15 p.m. Hall 7.1a, Auditorium New York 1 The ITB Destination Days are three days dedicated to the challenges and perspectives of international destination management. Here the focus is on forms of travel and destinations with great growth potential, ITB BERLIN NEWS • Tuesday 1 st March 2016 www.itb-berlin-news.com
ITB BERLIN CONVENTION 27 TION PROGRAMME * innovative approaches to destination marketing and the specific aspects of selected tourism destinations. ITB WORKSHOPS DAY 2 1:30 p.m. - 5:45 p.m. Hall 4.1, Room Regensburg The ITB workshops satisfy the demand of ITB visitors for an intensive, professional exchange with knowledgeable experts in small groups. This is where valuable contacts are made and your individual questions and problems are addressed. FRIDAY 11 TH MARCH 2016 MICE WORKSHOPS 10:30 a.m. - 2:00 p.m. Hall 7.1c, Auditorium Paris 1 Gamification tools to control online booking behavior of business travelers – options, chances, market analysis Event guidelines don’t sound sexy, but they’re very useful! The alchemy of MICE portals – searching for the philo sopher’s stone ITB MARKETING AND DISTRIBUTION DAY 10:30 a.m. - 4:45 p.m. Hall 7.1b, Auditorium London The ITB Marketing and Distribution Day provides valuable know-how for innovative marketing and distribution strategies. The focus of this day of the convention is on keynotes from top managers, new findings about the important luxury travel market segment and the impact of the EU Package Travel Directive. ITB CSR DAY 10:30 a.m. - 5:45 p.m. Hall 7.1a, Auditorium New York 3 For the ITB, sustainability isn’t just some hollow expression – it is a strategic element – and our mission. The ITB CSR Day takes up the latest sustainability issues and provides suggestions for dealing with the biggest challenges of our time. BARRIER-FREE TOURISM DAY 10:30 a.m. - 3:30 p.m. CityCube Berlin, level 1, Hall A5 The German National Tourist Board (GNTB) invites trade visitors and media representatives for a discussion on Tourism for Everyone, presented by industry professionals and experts. eTRAVEL LAB DAY 3 10:30 a.m. – 6:00 p.m. Hall 6.1, eTravel Lab eTravel World is an exclusive area for digital marketing, social media and mobile travel services. Established companies and ambitious start-ups present their innovations. Experts highlight relevant developments from the world of apps, mobile websites, social networks and blogs. eTRAVEL STAGE DAY 3 10:30 a.m. – 6 :00 p.m. Hall 6.1, eTravel Stage ITB WORKSHOPS DAY 3 10:45 a.m. - 4:15 p.m. Hall 4.1, Room Regensburg The ITB workshops satisfy the demand of ITB visitors for an intensive, professional exchange with knowledgeable experts in small groups. This is where valuable contacts are made and your individual questions and problems are addressed. ITB MARKETING AND DESTINATION WORKSHOPS 10:45 a.m. - 5:30 p.m. Hall 7.1a, Auditorium New York 2 - European union funding for the development and optimization of digitalization in the tourism and culture industry Destination and location videos that work Problems ranking in search engines? Ask former senior google search quality team expert anything on search and SEO! Balancing conservation and sustainable use: UNESCO World Heritage Sites as sustainable tourism destinations. ITB DESTINATION DAY 3 10:40 a.m. - 5:45 p.m. Hall 7.1a, Auditorium New York 1 The ITB Destination Days are three days dedicated to the challenges and perspectives of international destination management. Here the focus is on forms of travel and destinations with great growth potential, innovative approaches to destination marketing and the specific aspects of selected tourism destinations. SATURDAY 12 TH MARCH 2016 eTRAVEL STAGE DAY 4 10:30 a.m. – 6 :00 p.m. Hall 6.1, eTravel Stage eTravel World is an exclusive area for digital marketing, social media and mobile travel services. Established companies and ambitious start-ups present their innovations. Experts highlight relevant developments from the world of apps, mobile websites, social networks and blogs. Detailed programme: www.itb-kongress.de/en/ Program/DetailedProgram.jsp *Programme is subject to change. ITBBerlin Convention 2015 - eTravel Stage ITB BERLIN NEWS • Tuesday 1 st March 2016
