16 ITB
16 ITB BERLIN CONVENTION ITB CONVENTION PROGRAM WEDNESDAY 5 TH MARCH 2014 ITB FUTURE DAY 11:00 a.m. - 5:30 p.m. Hall 7.1b, Auditorium London ITB Future Day highlights mega-trends in the economy and society and shows how the global travel industry’s structures are changing. ITB DESTINATION DAY 1 11:50 a.m. - 5:45 p.m. Hall 7.1a, Auditorium New York 1 The three ITB Destination Days are devoted to the challenges and perspectives in international destination management. PHOCUSWRIGHT@ITB - CULT OF CONTEXT 10:30 a.m. - 7:00 p.m. Hall 7.1c, Auditorium Paris A potent force is gaining strength across the global travel industry, bringing with it a groundswell of consumer expectations that threaten to undermine the unprepared. Sellers of sameness beware: one-size never fits all, and the days of the generic are done for. A rising legion of travelers now demands to be recognized – one by one – but how? BUSINESS TRAVEL MICE DAY 10:30 a.m. - 5:30 p.m. Hall 7.1a, Auditorium New York 2 In Touch With the Future: Events of Tomorrow – No Boredom Anytime! BUSINESS TRAVEL SESSIONS: YOUNG PROFESSIONAL DAY 12:15 a.m. - 3:00 p.m. Hall 11.1, Stage Entrants and junior staff will be given food for thought for their future career in business travel. ITB YOUNG PROFESSIONAL DAY 11:00 a.m. - 7:00 p.m. Hall 11.1, Stage Life-long learning is the essence of success also in the global travel and tourism industry. Entrants and junior staff will be given food for thought for their future career. THURSDAY 6 TH MARCH 2014 ITB HOSPITALITY DAY 10:30 a.m. - 5:30 p.m. Hall 7.1b, Auditorium London The ITB Hospitality Day discusses markets and people, concepts and contradictions, trends and countertrends, bottlenecks and leeway – and it helps the industry position itself in the international environment. ITB DESTINATION DAY 2 10:40 a.m. - 6:45 p.m. Hall 7.1a, Auditorium New York 1 The three ITB Destination Days are devoted to the challenges and perspectives in international destination management. BUSINESS TRAVEL STRATEGY DAY 1 1:45 p.m. - 5:30 p.m. Hall 7.1a, Auditorium New York 2 The 2-day program assists decision makers in the business travel world to continue their successful work by identifying and evaluating trends at an early stage. The motto is “The travel management architecture of tomorrow”. ITB EXPERTS FORUM WELLNESS 10:30 a.m. - 17:15 p.m. Hall 7.1c, Auditorium Paris BUSINESS TRAVEL DAY FOR OPERATIONAL EXCELLENCE 10:30 a.m. - 5:00 p.m. Hall 7.1a, Auditorium New York 2 The Business Travel Day for Operational Excellence offers established lecture-hall education sessions as well as new workshops for smaller groups. FRIDAY 7 TH MARCH 2014 ITB MARKETING AND DISTRIBUTION DAY 10:30 a.m. - 5:45 p.m. Hall 7.1b, Auditorium London The ITB Marketing and Distribution Day is rounded off with the latest exclusive empirical studies about the customer journey and rating platforms. ITB DESTINATION DAY 3 10:30 a.m. - 5:45 p.m. Hall 7.1a, Auditorium New York 1 The three ITB Destination Days are devoted to the challenges and perspectives in international destination management. BUSINESS TRAVEL STRATEGY DAY 2 10:30 a.m. - 11:30 a.m. Hall 7.1a, Auditorium New York 2 The 2-day program assists decision makers in the business travel world to continue their successful work by identifying and evaluating trends at an early stage. The motto is “The travel management architecture of tomorrow”. BUSINESS TRAVEL SPECIAL FEATURE 12:00 a.m. - 4:30 p.m. Hall 7.1a, Auditorium New York 2 Managing expats, providing safety and security. ITB TRAVEL AGENCY SPECIAL 4:00 p.m. - 5:00 p.m. Hall 7.1a, Auditorium New York 2 ‘Omni-Channel Customer Service’ for Travel Agencies ITB CSR DAY 10:40 a.m. - 5:30 p.m. Hall 7.1c, Auditorium Paris Prominent representatives from the tourism industry and government will discuss concepts, best practice examples and the potential profitability of sustainable tourism at the ITB CSR Day. ITB BERLIN NEWS • Friday 28 th February 2014 www.itb-berlin-news.com
ITB BERLIN CONVENTION 17 The ITB Convention – In Video Gain a foretaste of the world’s premiere travel and tourism convention Click on the window to be transported to a new universe of novel ideas, debates, presentations and thought leadership. The ITB Berlin Convention has it all, and this year more than ever it’s the place you should be if you want to “grow your horizons” in more ways than one! ITB BERLIN NEWS • Friday 28 th February 2014
