PereiraHS - Programa de Pós-Graduação em História - UFBA ...

ABSTRACT
This research aims to develop a study of the performance of the Novos Baianos between
1969 and 1979. The Novos Baianos are a musical group formed by Moraes Moreira,
Pepeu Gomes, Baby Consuelo, and Paulinho Boca de Cantor. This study investigates
the period between their formation as a group and their subsequent fragmentation. In
methodological terms, we try to understand the group‟s trajectory in this period in terms
of Bourdieu‟s concept of cultural and artistic fields. To this end, we utilize multiple
sources, including local media coverage during the period and the work of the group
itself. In this way we construct an interpretation based on the performance of the group
in the artistic field, understanding the mechanisms through which the group attempted
to construct artistic legitimacy throughout their career. Results of the study indicate that
the Novos Baianos used, between 1969 and 1971, a strategy of legitimation marked by
the idea of novelty in which they were considered part of the artistic vanguard by their
young audience. After 1972 this approach transformed to compliment their earlier
innovation, or, in other words, they transformed and remade into new things from the
past. This strategy of the Novos Baianos thus presented the group as young and modern,
innovators and forces of modernization. This made it possible for the group to be
constantly in motion in their work, in search of new arenas to construct their legitimacy,
thereby progressively increasing their fan base throughout their career.
Keywords: Novos Baianos, Brazilian Popular Music (MPB), artistic fields.