Kommersialisering av högskolepatent - Ekonomihögskolan ...

INNEHÅLLSFÖRTECKNING
SAMMANFATTNING.............................................................................................................. 2
ABSTRACT............................................................................................................................... 5
INNEHÅLLSFÖRTECKNING ................................................................................................. 7
FIGURFÖRTECKNING............................................................................................................ 8
1 INLEDNING...................................................................................................................... 9
1.1 Problembakgrund ....................................................................................................... 9
1.2 Problemprecisering................................................................................................... 10
1.3 Syfte ......................................................................................................................... 10
1.4 Avgränsningar .......................................................................................................... 10
1.5 Definitioner .............................................................................................................. 11
1.6 Målgrupp .................................................................................................................. 12
2 METOD............................................................................................................................ 13
2.1 Uppsatsens tillvägagångssätt.................................................................................... 13
2.2 Datainsamlingsteknik ............................................................................................... 14
2.2.1 Sekundärdatainsamling .................................................................................... 14
2.2.2 Primärdatainsamling......................................................................................... 15
2.2.2.1 Intervjumetoder ............................................................................................ 15
2.2.2.2 Urval............................................................................................................. 15
2.2.2.3 Motivering till intervjufrågor ....................................................................... 17
2.3 Källkritik .................................................................................................................. 18
2.4 Analysplan................................................................................................................ 19
2.5 Teorianknytning ....................................................................................................... 20
2.5.1 Modellval ......................................................................................................... 20
3 TEORI .............................................................................................................................. 21
3.1 Produktlivscykel....................................................................................................... 21
3.1.1 Förklaring av modell ........................................................................................ 21
3.2 Anpassning av modell .............................................................................................. 22
3.3 Förklaring av den bearbetade modellen ................................................................... 23
3.3.1 Kommersialisering ........................................................................................... 23
3.3.2 Produktutveckling ............................................................................................ 24
3.3.2.1 Idé................................................................................................................. 25
3.3.2.2 Patent............................................................................................................ 25
3.3.2.3 Produkt ......................................................................................................... 26
3.3.2.3.1 Licens ..................................................................................................... 27
3.3.3 Introduktionsfasen............................................................................................ 28
3.3.3.1 Marknad ....................................................................................................... 28
3.3.3.1.1 Konkurrenter .......................................................................................... 30
3.3.3.2 Nätverk ......................................................................................................... 30
3.3.3.2.1 Aktörer ................................................................................................... 32
4 EMPIRI ............................................................................................................................ 34
4.1 Kommersialisering ................................................................................................... 34
4.2 Marknad ................................................................................................................... 37
4.3 Nätverk ..................................................................................................................... 40
4.4 Experternas rekommendationer till Exechon AB:s ägare ........................................ 42
4.5 Sammanfattning av intervjusvaren........................................................................... 44
5 ANALYS.......................................................................................................................... 45
7