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Seyit Ali KOKSAL, Vice General<br />
Manager of BOYTEKS Upholstery<br />
Fabric, who highlighted that they<br />
are one of the first brands that<br />
spring to mind when innovation<br />
is at stake in the sector, has also<br />
said that ‘BOYTEKS, today, is a<br />
well-known and recognized brand<br />
within its target audience whenever<br />
you go throughout the entire world.<br />
We have realized exports to more<br />
than 100 countries last year. Our<br />
teams, ranging from pattern design<br />
to R&D, from Quality Management<br />
to Logistic units, have been in<br />
intensive endeavours. Our manufacturing<br />
and collection teams are<br />
always together with our sales team<br />
on field and with out customers. We<br />
are traveling with these teams to<br />
more than 50 countries. We are a<br />
very young and dynamic team. We<br />
are in an endeavour to present what<br />
our customers’ expectations are<br />
and even exceed beyond those. We<br />
have made serious investments in<br />
design in the recent years. We have<br />
increased the number of our teams<br />
and we performed activities in order<br />
to gain different perspectives of<br />
the provider to protect the authenticity.<br />
We started to reap the fruits<br />
of those moves and accomplish<br />
satisfactory outcomes. Currently,<br />
major furniture manufacturers do<br />
utilize the patterns of BOYTEKS<br />
and request those. This is a very<br />
significant step for us in the course<br />
of brandling.’ Seyit Ali KOKSAL,<br />
highlighted that it is a brand with<br />
the high geographical extent and<br />
prevalence and added that ‘the<br />
approach and interpretation of<br />
the countries towards patterns and<br />
designs are very different. We are<br />
also successfully able to manage<br />
these discrepancies and differences<br />
emerged within the target audience<br />
and geography.’<br />
Seyit Ali KOKSAL, commented<br />
that they attach great importance<br />
to effective utilization of technology<br />
and mobile applications and<br />
continued his speech as ‘we are in<br />
an endeavour with our marketing<br />
team regarding how we can provide<br />
better services to our customers,<br />
how we can take on a better consultancy<br />
task for our customers. Due<br />
to the mobile applications recently<br />
developed by us, our customers<br />
now are able to design their own<br />
furnitures and have the opportunity<br />
to see the furniture of their dreams<br />
before manufacturing process. This<br />
application provides serious benefits<br />
and advantages to our customers<br />
in terms of accelerating the work<br />
processes and avoiding problems<br />
that can occur in the post-manufacturing<br />
process.”<br />
<strong>Furnitech</strong><br />
23
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