Automotive Exports February 2023

“Human Security for All” is a theme
throughout the show, from conference
programming to keynotes highlighting
innovation and products improving the
lives of people around the world.
“CES is the world’s most exciting
technology event, from startups in Eureka
Park to global brands on the main stages,”
said Gary Shapiro, president and CEO of
the Consumer Technology Association
(CTA).
“We are thrilled to spotlight thousands of
innovative companies at this year’s show.
Tech advances are helping to solve the
world’s greatest challenges, and CES 2023
will set the agenda for the year ahead,”
Shapiro noted.
Set to last through, CES is getting back to
normal after the past two shows. It went
utterly virtual in 2021 and saw a significant
drop in 2022 attendance because of the
pandemic. The organizers are hoping to
reach more than 100,000 participants
this year. This year’s attendees include big
names like Amazon and Facebook parent
Meta, as well as Google, Canon, Intel,
Hisense, LG Electronics, Nikon, Samsung,
TCL and Voxx.The show changed its name
to CES several years ago to better reflect
the changing industry and the event,
which had expanded beyond audio and
video to include automotive, digital
health, smartphones, wearables and other
technologies. Togg is at CES showcasing
a unique technology experience space
that appeals to users’ senses of sight,
smell, hearing, and touch. It has designed
an experience to bring visitors together
with the experience of a sustainable
and connected mobility future in a
900-square-meter (9,985-square-foot)
area called the “Digital Mobility Garden.”
The “Digital Mobility Garden,” where
concepts such as human and technology,
art and science, mind and heart, unity and
diversity in the world of duality meet, tells
the future of mobility with digital art.
Togg set up what it calls the Beyond X
area, designed by Togg Design Studio and
developed together with Pininfarina. The
area gives hints of the future of mobility
and offers a personalized mobility
experience to the participants.
A sculptural and circular capsule set
up by Togg as part of its Beyond X
area featuring visuals on personalized
mobility experience is seen at CES 2023,
the world’s largest annual consumer
electronics show, at the Las Vegas
Convention Center, in Las Vegas, Nevada,
U.S.
Starting their journey in a tunnel, visitors
experience mobility accompanied by
visual art that challenges the imagination
in a sculptural and circular capsule.
Participants can experience one of four
possible scenarios such as Saturn, Forest,
Futuristic City and Artistic Türkiye in the
most suitable music and environment.
Beyond X activates the mind, soul, heart
and four senses with an extraordinary
digital experience.
World’s biggest auto show
The presence of auto companies at CES
this year is the biggest ever. Nearly 300
exhibitors are grouped in a dedicated hall,
promising to make it one of the largest
auto shows in the world.
Global launches and keynote events by
Stellantis, BMW and other heavyweights
lead into exhibits featuring the latest in
self-driving technology, electric vehicles
and personalized mobility devices for land,
air and sea.
Other big names at CES include Candela
Marine Technology, GM, Italdesign
Giugiaro, Magna, MobilEye, Waymo, RYSE
and Volvo Penta.
CES is showcasing another rising trend,
namely health care innovations, which
are also one of the major themes at the
gathering.
The past few years have shown that
consumers want to take their health into
their own hands. CES 2023 is bringing even
more digital health innovations and brands
to the global stage, seeking to show how
rapidly this market is growing.
It seeks to mainly showcase advancements
in digital therapeutics, mental wellness,
women’s health tech and telemedicine.
CTA’s Digital Health Studio features the
latest technology for diagnostic and
treatment functions and highlights the
importance of remote connectivity for
accessible health care.
In addition, global brands like John Deere,
LG, Samsung and Siemens are showing
February
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