21.02.2017 Views

PROGRAMME ABSTRACT BOOK

Program%20Book%20ICIJ2017%20-final%2016%20-%202-%202017

Program%20Book%20ICIJ2017%20-final%2016%20-%202-%202017

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

6 th International Conference on Islamic Jurisprudence 2017 (ICIJ2017)<br />

“Towards Maqasid-Base Good Governance in Policies and Management from Wasatiyyah Perspective”<br />

<br />

PERCEPTIONS AND KNOWLEDGE TOWARDS HALAL PRODUCTS &<br />

CERTIFICATION AMONG MUSLIM CONSUMERS IN KUALA<br />

TERENGGANU<br />

<br />

Sharifah Sakinah Habibah<br />

Syed Omar<br />

International Institute for Halal<br />

Research and Training<br />

International Islamic University<br />

Malaysia<br />

sakinahabibah@yahoo.com<br />

Dr. Mohammad Aizat<br />

Jamaludin<br />

International Institute for Halal<br />

Research and Training<br />

International Islamic University<br />

Malaysia<br />

Dr. Nurrulhidayah<br />

Ahmad Fadzlillah<br />

International Institute for<br />

Halal Research and Training<br />

International Islamic<br />

University Malaysia<br />

This cross-sectional study, carried out between June and July 2016, using structured,<br />

self–administered questionnaires to evaluate the perception and knowledge regarding<br />

halal products and certification, among Muslim consumers in Kuala Terengganu. The<br />

samples of this study consisted of 119 Muslim consumers in Kuala Terengganu.<br />

Inclusion criteria were Muslim, ages ranging from 20 years old, residing in the district<br />

of Kuala Terengganu, and above and able to understand and speak in Bahasa Malaysia.<br />

The data were analyzed through descriptive statistics whilst its reliability was tested<br />

through Cronbach’s Alpha and Pearson correlation. Results revealed that Muslim<br />

consumers in Kuala Terengganu have a good perception and knowledge about halal<br />

products and certification. Mean perception score out of maximum possible 100 was<br />

79.38 ± 6.22 whilst mean knowledge score out of possible maximum possible 100 was<br />

77.07 ± 7.23. There was a significant, positive and medium strength correlation<br />

between perception and knowledge (r = .444, p = .000). P value of 0.05 or less was<br />

taken as statistically significant. This study can be of a great effort in identifying and<br />

raising halal awareness among Muslim consumers in Kuala Terengganu as well as to<br />

increase the awareness among marketers and producers to apply for halal certification.<br />

The level of halal awareness among Muslim consumers in Kuala Terengganu signifies<br />

the role of government in exposing an adequate knowledge to the consumers regarding<br />

halal certified products. This is considered as a parameter of good governance as it<br />

completes two objectives of the government; to ensure that Muslim consumers are<br />

living their lives in line with Shariah requirement by fulfilling one of the Maqasid<br />

Shariah objectives (Hifz Al-Din), and to cater the demands of halal market in Kuala<br />

Terengganu.<br />

Keywords: Perception, Knowledge, Halal products, Halal<br />

Terengganu<br />

certification, Kuala<br />

<br />

54

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!