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6 th International Conference on Islamic Jurisprudence 2017 (ICIJ2017)<br />
“Towards Maqasid-Base Good Governance in Policies and Management from Wasatiyyah Perspective”<br />
<br />
PERCEPTIONS AND KNOWLEDGE TOWARDS HALAL PRODUCTS &<br />
CERTIFICATION AMONG MUSLIM CONSUMERS IN KUALA<br />
TERENGGANU<br />
<br />
Sharifah Sakinah Habibah<br />
Syed Omar<br />
International Institute for Halal<br />
Research and Training<br />
International Islamic University<br />
Malaysia<br />
sakinahabibah@yahoo.com<br />
Dr. Mohammad Aizat<br />
Jamaludin<br />
International Institute for Halal<br />
Research and Training<br />
International Islamic University<br />
Malaysia<br />
Dr. Nurrulhidayah<br />
Ahmad Fadzlillah<br />
International Institute for<br />
Halal Research and Training<br />
International Islamic<br />
University Malaysia<br />
This cross-sectional study, carried out between June and July 2016, using structured,<br />
self–administered questionnaires to evaluate the perception and knowledge regarding<br />
halal products and certification, among Muslim consumers in Kuala Terengganu. The<br />
samples of this study consisted of 119 Muslim consumers in Kuala Terengganu.<br />
Inclusion criteria were Muslim, ages ranging from 20 years old, residing in the district<br />
of Kuala Terengganu, and above and able to understand and speak in Bahasa Malaysia.<br />
The data were analyzed through descriptive statistics whilst its reliability was tested<br />
through Cronbach’s Alpha and Pearson correlation. Results revealed that Muslim<br />
consumers in Kuala Terengganu have a good perception and knowledge about halal<br />
products and certification. Mean perception score out of maximum possible 100 was<br />
79.38 ± 6.22 whilst mean knowledge score out of possible maximum possible 100 was<br />
77.07 ± 7.23. There was a significant, positive and medium strength correlation<br />
between perception and knowledge (r = .444, p = .000). P value of 0.05 or less was<br />
taken as statistically significant. This study can be of a great effort in identifying and<br />
raising halal awareness among Muslim consumers in Kuala Terengganu as well as to<br />
increase the awareness among marketers and producers to apply for halal certification.<br />
The level of halal awareness among Muslim consumers in Kuala Terengganu signifies<br />
the role of government in exposing an adequate knowledge to the consumers regarding<br />
halal certified products. This is considered as a parameter of good governance as it<br />
completes two objectives of the government; to ensure that Muslim consumers are<br />
living their lives in line with Shariah requirement by fulfilling one of the Maqasid<br />
Shariah objectives (Hifz Al-Din), and to cater the demands of halal market in Kuala<br />
Terengganu.<br />
Keywords: Perception, Knowledge, Halal products, Halal<br />
Terengganu<br />
certification, Kuala<br />
<br />
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