PR, Διαεχείριση πελατών και αντιμετώπιση παραπόνων
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SUMMARY<br />
Since ancient times the power of speech was a fundamental tool for the<br />
expression of human thought and the harmonious coexistence between people and<br />
societies.<br />
This communication developed and is constantly evolving based on<br />
communication between people is the principle of public relations, which is a<br />
strategic communication system, nowadays essential for any business, organization,<br />
government mechanisms and government mechanisms.<br />
This strategy consists of research, action and planning, communication and<br />
evaluation. Basic tools of public relations is the way of orders, phone lines, websites<br />
and corporate sponsorship.<br />
Public relations create confidence, improve its image and produce work in<br />
practice by the separate business. Related to customer service and complaints through<br />
the CRM program, which is based on developing relationships with customers and<br />
focuses on the maintenance, in order to help companies meet their customers and<br />
create strong customer relationships with over time.<br />
Result of customer relationship is customer satisfaction which arises through<br />
servicing. Customer service is the provision of service to customers before, during<br />
and after purchase. The importance of customer service varies depending on the<br />
product or service, industry and customer.<br />
The client is the person or group of people on the obtained results of a job.<br />
Customers are divided into potential, internal and external.<br />
To be successful a company must create and maintain customer loyalty. The<br />
belief that form three basic beliefs: the maximum customer service, satisfaction and<br />
the high potential of sized enterprises to provide superior customer service, and meet<br />
the needs, as well as possible to use and technology which is the main ally of<br />
businesses.<br />
Α customer relationship management system created for the best customer<br />
service in CRM which is based on developing relationships with customers and focus<br />
on their maintenance. There are three key elements to a successful CRM initiative:
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