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<strong>Print</strong> <strong>On</strong> <strong>Demand</strong><br />
Resources:<br />
*İLERİ N., SHAMURATOVA M.,<br />
Guerilla Marketing, Ankara University Social<br />
Sciences Institute, page14, Ankara,2007<br />
*InfoTrends,<br />
now and the plastered corrugated work done with offset.<br />
The water-based pigment inks used by the Glory<br />
1604 corrugated cardboard CMYK digital printing machine<br />
in response to the many causes of this, provide<br />
affordable production costs and are much more environmentally<br />
friendly than UV ink systems. The machine<br />
being a digital printing machine means savings in the<br />
production processes and costs for pre and post printing<br />
operations. Another important advantage is the almost<br />
non-existent passage time between jobs compared<br />
to conventional printing.<br />
The most important feature that distinguishes the Glory<br />
1604 digital printing machine from the others is that it<br />
can work at high capacity like the conventional printing<br />
machines. The Glory 1604 Digital printing machine can<br />
produce at a rate of 14,400 m² per hour. The production<br />
levels that become meaningless due to the high capacity<br />
need in conventional printing because of the low<br />
production speed and capacity in most digital printing<br />
machines is eliminated in this machine and both systems<br />
are for the most part integrated in one. The HAN-<br />
DWAY Glory 1604 digital printing production speed can<br />
reach a speed in color of 150 m/min, which is a speed<br />
we are definitely not used to hearing in digital printing.<br />
This enables the production items, work variability and<br />
variety to be achieved at digital printing speed with the<br />
same speed of conventional printing production and<br />
without the mold-template switching between jobs. The<br />
printed materials can be up to 1600mm width, 2800mm<br />
length and 11mm thickness.<br />
Under these conditions the buckled corrugated cardboard<br />
that is fed in raw form can be taken out quickly<br />
after printing for use without waiting. This way during<br />
an 8 hour shift at 80% productivity 92 CMYK work switches,<br />
each 1000 m², can be achieved. The conventional<br />
printing system cannot achieve this cycle number and<br />
even if it can with multiple machines, is very costly. The<br />
situation is similar for standard digital printing systems.<br />
Additionally customized data can be created in certain<br />
areas on the box by using the variable printing production<br />
that is a feature of digital printing.<br />
Recent developments have enabled printing on glossy<br />
materials with various additions, not just printing on<br />
pulp based uncoated materials. This enables glossy<br />
materials that printing and corrugated plastering has<br />
been done on, to be produced at affordable costs.<br />
In the corrugated cardboard prints that are generally<br />
overlooked because they are seen as secondary packaging<br />
and the print functionality and existing systems are<br />
not convenient; prints containing security without any<br />
auxiliary and independent function elements like labels<br />
can be created.<br />
It will be possible to see major changes in companies<br />
that will have digital printing within their structures and<br />
these companies will present a different market concept.<br />
In addition to this they will achieve great productivity<br />
in their already existing production techniques.<br />
Their sales concepts will change quite a bit in relation<br />
to production, creating the templates or the business of<br />
the production line will no longer cause weeks of delay in<br />
order deadlines and deliveries can be made right away.<br />
If the company has a sales network, major changes will<br />
also be observed in this network and in target customer<br />
approaches. The potential customers of print producing<br />
companies that could not previously take on corrugated<br />
cardboard jobs due to low consumption levels, will now<br />
be able to demand this product with the new capabilities.<br />
In the market studies projecting the future on all<br />
these criteria we have mentioned, it is expected that the<br />
corrugated cardboard market will grow 6% this year.<br />
Global studies show the corrugated market comprises<br />
34% of the total packaging market and the market that<br />
was 840 billion USD in 2015 is projected to be 1 trillion<br />
USD in <strong>2018</strong> and also the company analyses in the US<br />
market show that annual growth analyses project 18%<br />
of companies will grow 10% and over, 36% of companies<br />
will grow up to 10% and 46% of companies will stay<br />
fixed. In addition to this the single passage digital print<br />
in the US market will accelerate and grow as of 2017.*<br />
This is why digital transformation is unavoidable and it<br />
is possible to see high profitability in suitable structures.<br />
To reiterate, ‘the problem is not just investing in<br />
a machine, it is necessary not to sway from seeing the<br />
issue as an integrated one. In order to experience digital<br />
transformation it is necessary to process it completely<br />
in our minds, set the ultimate goal and to move forward<br />
accordingly, not just to invest in a machine.’ The expectation<br />
from a machine investment that is made with<br />
a consultant compatible to digital transformation is to<br />
achieve the right conditions for this transformation today<br />
and to have the ability to carry this forward into the<br />
future.<br />
110<br />
<strong>Mart</strong> - <strong>Nisan</strong><br />
<strong>2018</strong>
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