Riviera Côte d'Azur Zeitung Yachten-Fieber (Vorschau)

PECIAL
2014
Power women in the yachting scene: Daniela Boutsen
aP assion driven
t 19, she had Some years later, Daniela entered a different second career and her company
her first company;
today staff for trade shows. Within two years, she Dubai Airshow in 2012 and now
path and started her own company providing Boutsen Design, inaugurated at the
her name had the biggest promotion agency in employing six staff.
belongs in Germany, with clients that included Daniela has since established
the upper Porsche, Audi, Pioneer, Cartier, etc. Then relationships with more than 140
echelons of the designer world for private she met her future husband in Berlin. exquisite suppliers, creating the
aircraft and luxury yachts. Daniela Boutsen, Thierry and Daniela Boutsen made a good perfect ‘homely’ ambience on
from Berlin, has achieved an extraordinary
career. Her showroom on rue Grimaldi in
Monaco exudes positive energy. One thing
quickly becomes clear: this woman knows
what she wants! With German organisational
team … the Belgian-born driver was also
“passion driven”: he dealt with private
aircraft in Monaco.
In 1999, the couple founded the company
Boutsen Aviation. To date, they have sold
yachts, aircraft and homes, using
superior products. “We offer a
complete service – a one stop shop.”
Most of her customers are located in
the Middle East, in Eastern Europe
skills, a distinctive sense of 289 aircraft to clients who include Michael and, increasingly, in Asia. “I do not
Mediterranean lifestyle and definitive taste,
she is taking the exclusive, high-end international
market by storm.
From a very early age, Daniela, who is
married to former Formula 1 racing driver
Thierry Boutsen, loved art and beautiful
items. She began an apprenticeship at
KPM - the Royal Porcelain Manufacture in
Berlin. “Every free minute I had, I would go
to the production department; it was the
painting that particularly fascinated me,”
the mother of two recalls. “It was at that
time when my passion for tableware, Art de
table, was awoken in me.”
Schumacher and Prince Albert II. Daniela
worked the back office end of the company,
but deep within her heart her dream for art
and design lingered.
One day, a client purchased two Airbus
aircraft from the Boutsens. “He said he
didn’t like anything to do with the decoration
of the aircraft,” says Daniela. “Then he
pointed to me and declared: you have
good taste, I want you to take care of
everything!” So Daniela co-ordinated it all,
everything from the pillows to the flower
vase, the porcelain champagne bucket to
cashmere throws. That was the start of her
push anyone towards my taste,” she
emphasises, “I let myself be guided
by the individual and their environment.”
Is there a difference in decorating
the interior of an aircraft and that of
a yacht? “For aircraft, it is all about
business, and it is also very
important that the weight of
individual objects be considered,”
responds the designer.
“In yachts, it is leisure, and more a
labour of love.”
Petra Hall
Daniela (in Celine) und Thierry Boutsen beim Rotkreuzball
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