B.Sc. - Katholische Universität Eichstätt-Ingolstadt

Automotive Issues in Business Science
Automotive Issues in Business Science
Course Number | 82-021-IM10-S-VL-0507
Degree | Bachelor
Semester | summer term
Type of Course | Lecture
Contact Hours | 4 hours per week (en bloc)
Number of Credits | 5 cp
Language | German/ English
Chair | Chair for Organization Theory and Human Resources Management
Lecturer | Prof. Dr. Benjamin Morisse/ Prof. Bernard
Learning outcomes
- The course should give students detailed insights into current critical management issues and strategies
in automobile industry, especially with focus on retail
- Moreover industry specifics and structures are taught to prepare students for further studies or work in
the automobile industry
- Case Studies and presentation are used to critically reflect management behavior and strategies in
automobile industry
Course Content
- The history of car construction and relation to the market
- Product policies based on the market power of the firms
- Automotive distribution and retail
- European Block Exemption Regulation and ecological matters
Teaching Methods
- Theoretical input and guest speaker
- Case studies
- Discussion
Grading
- Exam (50%)
- Presentation (37.5%)
- Oral (12.5%)
Assessment criteria in detail
Participation:
The interactive character of the course is highly dependent on student participation. Hence, the degree of oral
participation will be considered in the overall performance evaluation. Pure presence does not automatically lead
to a good grade. Active participation in discussions will especially be considered in the evaluation process.
Presentation (Team):
Students will have to work on presentations in groups and present and discuss their findings in class.
Exam:
The course closes with a 45 minute final exam in which both the relevant readings and class discussions are
assessed.
Average Workload
+ Lecture (incl. presentations) = 32 hours
+ Preparation and Postprocessing (100% of Lecture – including preparation presentation) = 32 hours
+ Effort for final exam incl. preparation / case studies = 86 hours
= Average Workload = 150 hours
20