B.Sc. - Katholische Universität Eichstätt-Ingolstadt

Basic principles of strategic management
Einführung in das strategische Management
Course Number | 82-021-IM01-S-VL-0507
Degree | Bachelor
Semester | winter term
Type of Course | Lecture
Contact Hours | 4 hours per week
Number of Credits | 5 ECTS
Language | German
Chair | Organisational Theory and Human Resource Management
Lecturer | Prof. Dr. Max Ringlstetter
Learning outcomes
- Understanding of basic principles of corporate management as well as with concepts and instruments of
strategic management.
- Insights into the perspectives of business unit strategies as well as corporate strategies
- Awareness regarding the characteristics of management in different industries
- Ability to apply introduced tools in a practical context, as well as profound knowledge of the tools‟
limitations
- Enablement of students to apply the theoretical insights in a self-reflexive manner
Course Content
- Basic principles of corporate management
- Strategic management
- Industry-oriented management
- Professional Service Firms
- Media
- Automotive
Teaching Methods
- Lectures
- Lectures by practitioners
- Case studies
Grading
- written exam 100%
Assessment criteria in detail
- 90 minute written exam. Short scholarly essay on a topic that was part of the lecture.
Average Workload
+ Lecture = … 48 hours
+ Preparation and post processing = … 48 hours
+ effort for final exam incl. preparation for the exam = … 54 hours
= Average Workload = 150 hours
Prerequisites
- none
Readings
- Ringlstetter, M. / Bürger, B./ Kaiser, S. (2004): Strategien und Management von Professional Service
Firms, Weinheim 2004.
- Kirsch, W. (2001): Die Führung von Unternehmen, München 2001.
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