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Visura: Bericht - SECA

Visura: Bericht - SECA

Visura: Bericht - SECA

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M&A-Bulletin<br />

Juni 2009<br />

Components for automotive<br />

Sell-Side Mandate / Divestiture<br />

Region United States & Canada<br />

Title Digital Photo Album<br />

Firmenangebote – Verkauf – Nachfolge<br />

Rest der Welt<br />

Description The Company, based in Israel, is the creator and registered patent holder of the<br />

Album® (the “Album”), the first in a series of planned digital classic picture solutions which<br />

collectively represent the next generation of products for the digital photography picture<br />

frame market. The Album® is the first real Digital Photo Album. It presents pictures on a<br />

screen while having the look and feel of a traditional photo album where users can easily<br />

view, store and share pictures and memories. The Company believes the Album® is the<br />

next major development in the rapidly growing digital picture frame market.<br />

Investment Attributes<br />

Unique Next Generation Product in Hand - Album® is a unique product that is not currently<br />

offered in the market. The Album® is patented and offers a real solution similar to<br />

the traditional photo album. This product provides the prospective partner with a<br />

unique, yet immediate, solution to an existing and demonstrated market need.<br />

Registered U.S. Patent with Strong Claims – The Company is the registered holder of a<br />

US Patent. It provides the Company with the exclusive right to make, use and sell Album®<br />

throughout the United States of America. The Company is in consideration of<br />

applying for a patent in other regions. The Company has had extensive discussions<br />

with potential distribution partners in Finland, France, Holland, Spain, Sweden, Ireland,<br />

Germany, Belgium Italy, Turkey, Iceland, Switzerland, Poland, the United States, Canada,<br />

and Jordan. Favorable responses have been received.<br />

Growing Market - Digital cameras are now very common and usage will continue to<br />

grow as they become more affordable. There is an increasing demand for alternative<br />

means of viewing theses images. Solutions currently offered in the market do not have<br />

the attributes of the traditional photo album. The Album® provides consumers with the<br />

viewing pleasure of the traditional photo album while having added benefits and functions<br />

of digital imagery.<br />

Mass Market Appeal - Current digital image viewing products offered in the market require<br />

a level of technical knowledge and computer literacy. In contrast, the Album® is a<br />

self explanatory device which can be operated in multiple languages with an operation<br />

manual within the device itself. It is easy to navigate and outfitted with a user friendly<br />

multimedia interface. The software was engineered in a way that enables use by all potential<br />

users with no previous computer knowledge required.<br />

In-House Product Development Team – The Company currently employs an in-house<br />

product development team consisting of the original software and hardware developers.<br />

They possess an intimate knowledge of the product and will continue to be a valuable<br />

asset in improving functionality and design for the future generations of Albums®. The<br />

team possesses a combined experience of over 50 years in software/hardware engineering.<br />

Revenue Pre-reveune<br />

# of Employees n/a<br />

Price Category n/a<br />

Engagement Just financial<br />

Engagement<br />

Reference Transportation<br />

Contact Douglas R. Wulffleff<br />

dwulffleff@trenwith.com<br />

+1 212-885-8108<br />

Just Management both<br />

Seite 52 / 109

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