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Canon Expo 2010<br />
Imagine an entire PhotoPlus Expo, NAB<br />
or IBC devoted to one company. Canon<br />
occupied the entire Jacob Javits Center<br />
in New York for its once-every-five-year<br />
Canon Expo on September 2 and 3, 2010.<br />
It was repeated in Paris and Tokyo, like a<br />
World’s Fair or Epcot, with visions of the<br />
future, concept cameras, medical imaging,<br />
and jaw-dropping technology—all from<br />
one company.<br />
The press conference revealed impressive<br />
statistics: Canon is a $40 billion a year<br />
global business; $10 billion in the US. They<br />
make everything from input to output<br />
in house: cameras, scanners, printers,<br />
sensors, electronics, software, lenses—<br />
everything for imaging. Outsourcing isn’t<br />
in the vocabulary. They have 20.5% of the<br />
compact digital still market, 48.5% of the<br />
DSLR market, and are 4th in the world in<br />
patents. Over 40 million EOS cameras have<br />
been sold. These are staggering numbers<br />
in comparison with the motion picture<br />
business, where a couple of hundred units<br />
is impressive.<br />
What’s also remarkable is how much synergy<br />
derives from Canon’s other industries.<br />
At the Expo, we saw mixed reality, where<br />
you could interact with real objects while<br />
<strong>36</strong> Dec 2010<br />
viewing through a head-mounted display.<br />
It goes beyond games. A demo takes you<br />
on an amazing journey in 3D through<br />
an EOS camera—traveling like a firefly<br />
through the lens, past the mirror and all<br />
around the sensor. Medical imaging sees<br />
the eye in ways never before possible, and<br />
a new DNA analyzer is possible because of<br />
new sensor and display technology.<br />
It’s definitely not a 2K world any more, as<br />
we’ve belabored before. New 4K (4096 H)<br />
and HD (1920 H) high-resolution liquid<br />
crystal panels were on display. For anyone<br />
in the “my grandmother couldn’t tell the<br />
difference” argument mode, 4K and 2K<br />
displays were positioned side-by-side. The<br />
4K was absolutely stunning and even more<br />
life-like than, dare I say it, current 3D.<br />
These displays aren’t only intended for<br />
motion pictures. They’re targeted for<br />
professionals in color management, image<br />
editing, the printing industry, image<br />
quality management, retouching, and<br />
high-definition medical diagnostics.
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