LEXUS BRAND GUIDELINES - home

Recommendations

Info

<strong>BRAND</strong> SIGNATURE | PAGE 2 1.2 THE EXCLUSION ZONE When using the Lexus symbol and logotype, don’t forget about the exclusion zone. Simply put, it’s the clear space around the logo that prevents interference from other graphic elements. SYMBOL EXCLUSION ZONE When using the symbol alone, the exclusion zone dimensions are determined by the X height of the symbol. LOGOTYPE EXCLUSION ZONE When using the logotype, exclusion zone dimensions are determined by the X height of the logotype. Standard brand signature exclusion zone. Only use the symbol and logotype provided. See Ad Planner information on page 3. REVERSED LOGOS Follow the same exclusion zone requirements for logos that appear in reversed or negative form. Symbol exclusion zone Stacked brand signature exclusion zone. Only use the symbol and logotype provided. Do not re-size the symbol or logotype separately. OTHER EXCLUSIONS Do not allow the brand signature to bleed off the page. Also, do not use it upside down or on its side.
1.3 86 pixels Preferred size, 98 pixels SIZE AND FORMAT: PRINT AND INTERACTIVE 72 pixels <strong>BRAND</strong> SIGNATURE | PAGE 3 To maintain design integrity, reproduce the Lexus symbol and logotype in the appropriate size for the application. The two breaks in the ellipse surrounding the stylized “L” must remain visible. Follow the minimum size requirements for each of the accepted logo variations. LOGO ART FILES Downloadable versions of the Lexus logos are available online at http://adplanner.lexus.com. To obtain a password for site access, contact Lexus customer support at (800) 348-6485, ext. 5160. MINIMUM REPRODUCTION SIZES: PRINT 1" 25 mm MINIMUM REPRODUCTION SIZES: INTERACTIVE ALIGNMENT Range the left-hand edge of the “L” of the logotype when aligning text or objects with the standard brand signature. Always be sure to incorporate the proper exclusion zone. Refer to letterhead on page 20. 1/4" 6 mm 24 pixels 3/4" 19 mm
Page 1 and 2: LEXUS BRAND GUIDELINES
Page 3 and 4: INTRODUCTION Lexus has always focus
Page 5 and 6: In August of 1989, each and every L
Page 7 and 8: T ABLE OF CONTENTS 1.0 BRAND SIGNAT
Page 9 and 10: NOTES
Page 11: 1.1 LEXUS LOGO BRAND SIGNATURE | PA
Page 15 and 16: 1.5 L OGO USAGE WITHIN IMAGES BRAND
Page 17 and 18: ACCENTS Do not add elements such as
Page 19 and 20: 2.0 | LEXUS CORPORATE COLORS Color
Page 21 and 22: LEXUS CORPORATE COLORS | PAGE 10 2.
Page 25 and 26: 3.1 LEXUS FAMILY OF FONTS TYPOGRAPH
Page 27 and 28: BODY COPY Body copy should be set f
Page 29 and 30: LS LS 430 RX RX 330 RX 400h MODEL N
Page 31 and 32: 4.0 | BUSINESS SYSTEMS From televis
Page 33 and 34: BUSINESS SYSTEMS | PAGE 20 LETTERHE
Page 37 and 38: 5.1 ADVERTISING/DESIGN AD PLANNER A
Page 39 and 40: MID-RANGE Shots show people and car
Page 41 and 42: LEXUS ALPHABET The Lexus alphabet i
Page 45 and 46: 6.0 | REFERENCE
Page 47 and 48: REFERENCE | PAGE 32 6.2 C ONTACTS L
Page 49 and 50: NEED MORE CHIPS? MDC# 00202-LEXCCCC

LEXUS BRAND GUIDELINES - home

Create successful ePaper yourself

Delete template?

Save as template?