LEXUS BRAND GUIDELINES - home

Recommendations

Info

3.0 3.0 | TYPOGRAPHY | TYPOGRAPHY The Lexus The family Lexus of family fonts of is fonts as distinctive is as distinctive and versatile and versatile as the as the model model lineup itself. lineup The itself. clean, The contemporary clean, contemporary lines of lines our of our fonts create fonts a create look of a look timeless of timeless quality quality and strengthen and strengthen the spirit the spirit of the Lexus of the brand. Lexus brand. Ideally Ideally suited to suited the range to the of range print of and print and electronic electronic media, media, the Lexus the font Lexus family font conveys family conveys an air of an air of authority authority without without formality, formality, confidence confidence without without arrogance. arrogance.
3.1 <strong>LEXUS</strong> FAMILY OF FONTS TYPOGRAPHY | PAGE 13 Use the Lexus family of fonts for all of your communications, from temporary signage to corporate stationery to Internet ad banners. Consistent use of the fonts is essential to conveying a unified impression. FONT LICENSING The Nobel family of fonts has been licensed for worldwide use by all Lexus associates and Lexus vendors. THE NOBEL FONT FAMILY Nobel Light Nobel Book Nobel Regular Nobel Bold Nobel Black DOWNLOADING FONTS Fonts for the PC or Mac can be downloaded at http://adplanner.lexus.com. Nobel Light Italic Nobel Book Italic Nobel Regular Italic Nobel Bold Italic Nobel Black Italic
Page 1 and 2: LEXUS BRAND GUIDELINES
Page 3 and 4: INTRODUCTION Lexus has always focus
Page 5 and 6: In August of 1989, each and every L
Page 7 and 8: T ABLE OF CONTENTS 1.0 BRAND SIGNAT
Page 9 and 10: NOTES
Page 11 and 12: 1.1 LEXUS LOGO BRAND SIGNATURE | PA
Page 13 and 14: 1.3 86 pixels Preferred size, 98 pi
Page 15 and 16: 1.5 L OGO USAGE WITHIN IMAGES BRAND
Page 17 and 18: ACCENTS Do not add elements such as
Page 19 and 20: 2.0 | LEXUS CORPORATE COLORS Color
Page 21 and 22: LEXUS CORPORATE COLORS | PAGE 10 2.
Page 23: NOTES
Page 27 and 28: BODY COPY Body copy should be set f
Page 29 and 30: LS LS 430 RX RX 330 RX 400h MODEL N
Page 31 and 32: 4.0 | BUSINESS SYSTEMS From televis
Page 33 and 34: BUSINESS SYSTEMS | PAGE 20 LETTERHE
Page 37 and 38: 5.1 ADVERTISING/DESIGN AD PLANNER A
Page 39 and 40: MID-RANGE Shots show people and car
Page 41 and 42: LEXUS ALPHABET The Lexus alphabet i
Page 45 and 46: 6.0 | REFERENCE
Page 47 and 48: REFERENCE | PAGE 32 6.2 C ONTACTS L
Page 49 and 50: NEED MORE CHIPS? MDC# 00202-LEXCCCC

LEXUS BRAND GUIDELINES - home

Create successful ePaper yourself

Delete template?

Save as template?