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BUSINESS CARD STOCK Choose a cotton rag (non-glossy and uncoated) bright white card stock of a weight of 90# or greater. BUSINESS CARDS Card Size: 3 1/2" x 2" 4.1 C ORPORATE STATIONERY COLORS The Lexus brand signature prints in Lexus Gray. All other information prints in black. FONT WEIGHTS Set the dealership DBA name and main telephone number in bold weight. Set all other information in book weight, refer to page 13. BUSINESS SYSTEMS | PAGE 19 Your stationery represents your dealership as well as the Lexus image. Templates for the entire Lexus corporate stationery package are provided here in this manual. Firstname Lastname Corporate Title 19001 S. Western Avenue, L105 Torrance, CA 90501 (310) 468-3465 (000) 000-0000 Mobile (310) 468-7125 Fax (000) 000-0000 Pager firstname_lastname@lexus.com Dealership DBA Name 800 000-0000 www.dealerwebsite.com Firstname Lastname Title 1234 Streetname Cityname, State, Zip (000) 000-0000 (000) 000-0000 Mobile (000) 000-0000 Fax (000) 000-0000 Pager nameofperson@emailaddressofdealer.com DUAL DEALERSHIPS In the case of dual dealerships, you must use separate Lexus stationery, including business cards, for all Lexus-related communications. Lexus Gray | PANTONE 409 Lexus Gray | PANTONE 409
BUSINESS SYSTEMS | PAGE 20 LETTERHEAD 9" x 12" Envelope Dealership DBA Name 1234 Streetname Cityname, State, Zip Align body of letter to “L” of logotype Dealership DBA Name 1234 Streetname Cityname, State, Zip Firstname, Lastname 00.00.00 Job title Company Street Town/City/Country/State Post Code Dear Name Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Sign off A N Other Job Title Letterhead 8 1/2" x 11" (000) 000-0000 (000) 000-0000 Fax www.dealerwebsite.com (Stationery samples shown at 37% of actual size.) PAPER STOCK AND COLOR Choose a bright white paper stock in the heaviest weight appropriate for all stationery products. Dealership DBA Name 1234 Streetname Cityname, State, Zip Dealership DBA name 1234 Streetname Cityname, State, Zip BUSINESS FORMS Forms should maintain the basic principles shown within this guide (Refer to Lexus Dealer Daily). If producing in one color, print in black on white stock. If printing in two colors, use symbol and logotype in Lexus Gray. (000) 000-0000 (000) 000-0000 Fax www.dealerwebsite.com Fax Sheet 8 1/2" x 11" #10 Envelope
Page 1 and 2: LEXUS BRAND GUIDELINES
Page 3 and 4: INTRODUCTION Lexus has always focus
Page 5 and 6: In August of 1989, each and every L
Page 7 and 8: T ABLE OF CONTENTS 1.0 BRAND SIGNAT
Page 9 and 10: NOTES
Page 11 and 12: 1.1 LEXUS LOGO BRAND SIGNATURE | PA
Page 13 and 14: 1.3 86 pixels Preferred size, 98 pi
Page 15 and 16: 1.5 L OGO USAGE WITHIN IMAGES BRAND
Page 17 and 18: ACCENTS Do not add elements such as
Page 19 and 20: 2.0 | LEXUS CORPORATE COLORS Color
Page 21 and 22: LEXUS CORPORATE COLORS | PAGE 10 2.
Page 25 and 26: 3.1 LEXUS FAMILY OF FONTS TYPOGRAPH
Page 27 and 28: BODY COPY Body copy should be set f
Page 29 and 30: LS LS 430 RX RX 330 RX 400h MODEL N
Page 31: 4.0 | BUSINESS SYSTEMS From televis
Page 37 and 38: 5.1 ADVERTISING/DESIGN AD PLANNER A
Page 39 and 40: MID-RANGE Shots show people and car
Page 41 and 42: LEXUS ALPHABET The Lexus alphabet i
Page 45 and 46: 6.0 | REFERENCE
Page 47 and 48: REFERENCE | PAGE 32 6.2 C ONTACTS L
Page 49 and 50: NEED MORE CHIPS? MDC# 00202-LEXCCCC

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