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4.2
POWERPOINT PRESENTATIONS
BUSINESS SYSTEMS | PAGE 21
The purpose of a PowerPoint ® presentation is to provide the audience with key points and
simple visual aids. With that in mind, keep pages uncluttered and easy to read. Keep copy short
and minimize the use of complicated builds and animations. To ensure a unified look for every
presentation, only use the most current template provided on http://adplanner.lexus.com.
IMAGE QUALITY
Avoid complicated images and
illustrations. Make sure images are
large enough to be viewed clearly
on-screen.
CONTRAST
To ensure that images don’t blend
into the background, contain dark
images in a box outlined in a color
lighter than the background.
CLUTTER
Avoid using too many words and
images on a page. The proper use of
negative space gives a presentation
more impact.