LEXUS BRAND GUIDELINES - home

4.0 | BUSINESS SYSTEMS
From television commercials and marketing brochures to Web
sites and even phone greetings, the objective of every Lexus
communication is the same: to maintain a strong, consistent
expression of Lexus at every point of contact with the customer.
In our corporate communications, graphic continuity—the
use of a uniform visual style—provides business system
designs with a solid, professional appearance that serves to
enhance the Lexus brand.