LEXUS BRAND GUIDELINES - home

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<strong>BRAND</strong> SIGNATURE | PAGE 6 1.6 INCORRECT USAGE OF THE LOGO A consistent and instantly recognizable look helps to maximize brand impact. It is important not to experiment with variations of the logo. COLOR Do not reproduce the symbol or logotype in any color other than white or the logo colors shown on page 9. IMAGES Do not use the Lexus logo on complex areas of images, over patterned backgrounds, or where lack of contrast reduces legibility. EXCLUSIONS In addition to maintaining the exclusion zone (page 2), do not incorporate the brand signature into type or body copy, or center it above type or body copy. Today’s message has been brought to you by . For a test drive, contact your local Lexus dealer today. MIX AND MATCH Do not use different color treatments for the Lexus symbol and logotype.
ACCENTS Do not add elements such as drop shadows, or enclose the logo in any kind of border. MANIPULATION Do not stretch or distort the logo, add outlines or any other graphic treatment. PATTERNS Do not create patterns from the Lexus symbol or logotype. <strong>BRAND</strong> SIGNATURE | PAGE 7 SIZE RELATIONSHIPS Do not create new size relationships between the symbol and logotype, or combine the Lexus symbol or logotype branding with other text or marks.
Page 1 and 2: LEXUS BRAND GUIDELINES
Page 3 and 4: INTRODUCTION Lexus has always focus
Page 5 and 6: In August of 1989, each and every L
Page 7 and 8: T ABLE OF CONTENTS 1.0 BRAND SIGNAT
Page 9 and 10: NOTES
Page 11 and 12: 1.1 LEXUS LOGO BRAND SIGNATURE | PA
Page 13 and 14: 1.3 86 pixels Preferred size, 98 pi
Page 15: 1.5 L OGO USAGE WITHIN IMAGES BRAND
Page 19 and 20: 2.0 | LEXUS CORPORATE COLORS Color
Page 21 and 22: LEXUS CORPORATE COLORS | PAGE 10 2.
Page 25 and 26: 3.1 LEXUS FAMILY OF FONTS TYPOGRAPH
Page 27 and 28: BODY COPY Body copy should be set f
Page 29 and 30: LS LS 430 RX RX 330 RX 400h MODEL N
Page 31 and 32: 4.0 | BUSINESS SYSTEMS From televis
Page 33 and 34: BUSINESS SYSTEMS | PAGE 20 LETTERHE
Page 37 and 38: 5.1 ADVERTISING/DESIGN AD PLANNER A
Page 39 and 40: MID-RANGE Shots show people and car
Page 41 and 42: LEXUS ALPHABET The Lexus alphabet i
Page 45 and 46: 6.0 | REFERENCE
Page 47 and 48: REFERENCE | PAGE 32 6.2 C ONTACTS L
Page 49 and 50: NEED MORE CHIPS? MDC# 00202-LEXCCCC

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