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TYPOGRAPHY | PAGE 16 3.3 <strong>LEXUS</strong> FONT USAGE As a general rule, use color rather than weight to create order in information. Always use solid colors, never tints, for type. JOIN US FOR COMPLIMENTARY COFFEE TYPE MODIFICATIONS Do not stretch, condense or outline type, and avoid the use of drop shadows and blurs. Available all day in the main lobby. QUARKXPRESS WARNING Use of the measurement box styles can create problems when printing. Use the actual typefaces when bold, italic, all caps, etc. are required. Dealership DBA Name 1234 Streetname Cityname, State, Zip Firstname, Lastname 00.00.00 Job title Company Street Town/City/Country/State Post Code Dear Name Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Sign off A N Other Job Title (000) 000-0000 (000) 000-0000 Fax www.dealerwebsite.com
LS LS 430 RX RX 330 RX 400h MODEL NAMES Use Nobel Regular when refering to Lexus models. There should be a half-space between the model initials and the numeric figures. The figures and editions may be highlighted in Lexus Gray where appropriate (not in body copy). 3.4 MODEL NOMENCLATURE EDITIONS When referring to Lexus editions, (e.g., SportCross) leave a half-space and add the edition name in Nobel as shown above. SINGLE-COLOR APPLICATION In single-color applications, 70% black may be substituted for a spot color. TYPOGRAPHY | PAGE 17 Whenever possible, simply refer to specific models by their alpha name (LS, GX). When it is necessary to distinguish between two different models of the same name, use both the alpha and the numeric designation, with a half-space between the model initials and the figures. (GS 430 and GS 300). GS GS 300 GS 430 GS SportDesign GX GX 470 ES ES 330 LX LX 470 IS IS 300 IS SportCross IS SportDesign SC SC 430
Page 1 and 2: LEXUS BRAND GUIDELINES
Page 3 and 4: INTRODUCTION Lexus has always focus
Page 5 and 6: In August of 1989, each and every L
Page 7 and 8: T ABLE OF CONTENTS 1.0 BRAND SIGNAT
Page 9 and 10: NOTES
Page 11 and 12: 1.1 LEXUS LOGO BRAND SIGNATURE | PA
Page 13 and 14: 1.3 86 pixels Preferred size, 98 pi
Page 15 and 16: 1.5 L OGO USAGE WITHIN IMAGES BRAND
Page 17 and 18: ACCENTS Do not add elements such as
Page 19 and 20: 2.0 | LEXUS CORPORATE COLORS Color
Page 21 and 22: LEXUS CORPORATE COLORS | PAGE 10 2.
Page 25 and 26: 3.1 LEXUS FAMILY OF FONTS TYPOGRAPH
Page 27: BODY COPY Body copy should be set f
Page 31 and 32: 4.0 | BUSINESS SYSTEMS From televis
Page 33 and 34: BUSINESS SYSTEMS | PAGE 20 LETTERHE
Page 37 and 38: 5.1 ADVERTISING/DESIGN AD PLANNER A
Page 39 and 40: MID-RANGE Shots show people and car
Page 41 and 42: LEXUS ALPHABET The Lexus alphabet i
Page 45 and 46: 6.0 | REFERENCE
Page 47 and 48: REFERENCE | PAGE 32 6.2 C ONTACTS L
Page 49 and 50: NEED MORE CHIPS? MDC# 00202-LEXCCCC

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