LEXUS BRAND GUIDELINES - home
LEXUS BRAND GUIDELINES - home
LEXUS BRAND GUIDELINES - home
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THE <strong>LEXUS</strong> GUIDING PRINCIPLES<br />
Our guiding principles derive from the legacy of leadership and innovation that has inspired us<br />
from the beginning. Our guiding principles are our covenant in action. They are the basis for<br />
the QUALITY, INTEGRITY, PASSION AND PRIDE that define the Lexus experience.<br />
We demonstrate the truth of these principles every day, and see their wisdom reflected in<br />
our customer relationships, our working partnerships and our own professional pride.<br />
By living these principles, we stand above the rest.<br />
• We are passionately committed to providing our customers with an ownership<br />
experience that is deeply satisfying to the senses.<br />
• We strive to deliver extraordinary service, seeking to anticipate and seamlessly meet our<br />
customers’ needs in every thought, word and gesture. To do so is our greatest privilege.<br />
• We are profoundly respectful of our customers’ time and total experience.<br />
• We celebrate our customers’ personal goals and achievements, and share in their passion<br />
for making the most of every moment.