A resource for teaching and learning about consuming planet earth

CONTINUED
C1
My food footprint
You are launching a new, fresher orange juice and decide this is an opportunity to redesign
the packaging. The comments include:
– ‘The 150ml plastic orange juice is too small and doesn’t quench my thirst.’
– ‘The type of plastic used cannot be recycled at our local recycling facility.’
– ‘We’d like to reuse the containers but aren’t sure what we can use them for.’
– ‘The orange juice came in a plastic bottle, with a plastic label, and with a plastic covering.’
– ‘The 150ml bottle was packaged in a set of six, held together with a plastic holder.
Why can’t you provide bulk purchases?’
– Squashed Oranges have a refund incentive on their bottles, why don’t you?’
Design and make a model of the new packaging design for your orange juice
product, and suggest a suitable brand name. Some questions to consider are:
– Can the packaging be reduced and, if so, how?
– What packaging material should be used?
– How can the packaging be reused/recycled?
– How can the packaging be recycled?
– What size should the product become?
Use de Bono’s Six Thinking Hats to get you started.
Red Hat – what are our feelings about these issues?
White Hat – where are we going to get our information from?
Green Hat – how can we generate some creative ideas?
Yellow Hat – what’s good about our ideas?
Black Hat – are there any flaws in our ideas? What could go wrong?
Blue Hat – how do we organise our thinking eg. in what order should we use the Hats?
What other techniques could we use?
Also try the de Bono Random Word technique to stimulate some innovative packaging ideas
eg. tortoise + packaging =
Exercise 3 - Recognising a good footprint
You are the Chief Executive Officer of the Ecological Footprint Society. You are so impressed with the
improvements made to Crushed + Pulped International’s new product range, you decide that your
organisation needs to develop a logo for products that have reached the lowest food footprint level
and are a sustainable food source.
Design a food footprint logo that is easily recognisable, eye catching and indicates a sustainable food
source. In conjunction with this logo, you will need to develop a set of criteria that manufacturers
need to satisfy in order to be able to use your food footprint logo.
consumer affairs victoria
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Criteria Explanation
eg. local produce Has not been transported from
overseas
Need consumer help? 1300 55 81 81 www.consumer.vic.gov.au