A resource for teaching and learning about consuming planet earth

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CONTINUED E2 Why do I want what I want? Exercise 1 - Wish lists and advertising Identify three items on your ‘wish list’ for the future from Worksheet E1 and find one advert that relates to each wish. Complete the table and then answer the following questions for each item. What I want Why I want it Relevant advert eg. house security, wealth Bank home loan advert showing young couple in their first home looking very happy and successful. Exercise 2 - Understanding the message Successful adverts carry very persuasive messages that are used to emotionally ‘hook’ the consumer. Identify at least one current or recent advert that contains the following appealing messages. Buy this product/service and you will… – join a wonderful group of people – be appreciated – be rewarded – be respected – be more like famous or wealthy people – enjoy escape/adventure/excitement – be rebellious – be ‘cool’ consumer affairs victoria 74 Need consumer help? 1300 55 81 81 www.consumer.vic.gov.au
CONTINUED E2 Why do I want what I want? Exercise 3 - Words that sell Some of the most persuasive words in advertising are said to be: ANNOUNCING… offer EASY Test this theory by: a) using the ideas below to promote a new ‘beauty’ soap, and b) creating an advert for either the same product or one of your choice using antonyms (opposites) of the above words to describe the product eg. stale, conventional, rip-off, old, difficult, boring. Spring soap - Attractive model with glowing, youthful skin Exercise 4 - Analysing ‘youth culture’ texts a) Choose a text that has implicit messages linked to this unit eg.lifestyle, aspiration, identify, consumerism, and then discuss/explore the techniques used to convey messages to the audience. Texts Techniques Film ‘casting’ TV program background/settings Music videos language,soundtrack Magazine article props, brands, product placement Advertisements emotional appeals b) Produce your own text emphasising a ‘sustainable lifestyle’. Create an advert, script for an advert, or piece of reflective or imaginative writing on the pressures to consume. consumer affairs victoria 75 MAGIC HURRY miracle introducing… exciting AMAZING!! LAST CHANCE - Promise of beautiful skin and lots of friends and admirers - Catchy slogan improvement - Appeal to the fear of ageing revolutionary fresh bargain Need consumer help? 1300 55 81 81 www.consumer.vic.gov.au
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A resource for teaching and learnin
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Contents 4 Message from the Ministe
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Victorian Essential Learning Standa
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Victorian Essential Learning Standa
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Links to Victorian Certificate of A
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The Thinking Curriculum Multiple in
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A SECTION A Consuming the planet Ai
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ACONTINUED SECTION A Consuming the
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CONTINUED A1 World population growt
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CONTINUED A2 It’s not just number
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CONTINUED A2 It’s not just number
Page 24 and 25: CONTINUED A3 Treading lightly in th
Page 26 and 27: CONTINUED A2 Consuming the planet 1
Page 28 and 29: CONTINUED A2 A Consuming the planet
Page 30 and 31: B SECTION B Buy ‘green’, save m
Page 32 and 33: BCONTINUED SECTION B Buy ‘green
Page 34 and 35: CONTINUED B1 Calculating utility co
Page 36 and 37: CONTINUED B3 Reducing the waste Exe
Page 38 and 39: CONTINUED B3 Reducing the waste Exe
Page 40 and 41: CONTINUED B4 Making sense of energy
Page 42 and 43: CONTINUED B4 Making sense of energy
Page 44 and 45: CONTINUED B5 How sustainable is my
Page 46 and 47: CONTINUED B Buy ‘green’, save m
Page 48 and 49: C SECTION C The real cost of food A
Page 50 and 51: CONTINUED C SECTION C The real cost
Page 52 and 53: CONTINUED C1 My food footprint You
Page 54 and 55: CONTINUED C3 Water - tap or bottled
Page 56 and 57: CONTINUED C4 Exploring new options
Page 58 and 59: CONTINUED C The real cost of food 5
Page 60 and 61: D SECTION D Smarter transport optio
Page 62 and 63: DCONTINUED Smarter transport option
Page 64 and 65: CONTINUED D1 Getting around 7. Calc
Page 66 and 67: D3 Consuming fuel Exercise 1 - Labe
Page 68 and 69: DCONTINUED Smarter transport option
Page 70 and 71: ECONTINUED SECTION E A consuming cu
Page 72 and 73: CONTINUED E1 What do I want? Exerci
Page 76 and 77: CONTINUED E3 What is it really goin
Page 78 and 79: CONTINUED E3 What is it really goin
Page 80 and 81: F SECTION F Wealth, consumption and
Page 82 and 83: FCONTINUED SECTION F Wealth, consum
Page 84 and 85: CONTINUED F1 Is happiness about hav
Page 86 and 87: F2 Social sustainability and proble
Page 88 and 89: Resource book evaluation sheet Cons
Page 90: Consumer Affairs Victoria’s resou
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A resource for teaching and learning about consuming planet earth

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