封面关注 COvEr STOry TheLINK 2007 冬季刊 TheLINK Winter 2007/8 <strong>游戏开始</strong>: 中国创业者的最佳创业时机 START YOUR GAME: <strong>China</strong> entrepreneurs are in the right place at the right time to play big 中国创业者已迎来创业黄金期。急速增长的消费者需求、众多的市场空隙、较 低的创业“机会成本”,以及政府的支持,种种因素都为创业者创造了良好的创业环境。 不过这个黄金期可能只有 10 年,所以中欧教授们说:要创业,趁现在。 案例:四位中欧校友的创业故事——经验与教训分享。 ChINa ENTrEprENEurS arE IN ThE rIghT pLaCE aT ThE rIghT TImE TO pLay bIg. dESpITE ThE TOugh OddS agaINST STarTupS – ONLy ONE IN fIvE rEaChES ITS fIrST bIrThday – ChINa OffErS ONE Of ThE bEST ENTrEprENEurIaL ENvIrONmENTS IN ThE wOrLd rIghT NOw. buT CEIbS prOfESSOrS Say ThESE IdEaL CONdITIONS wON’T LaST fOrEvEr. TO prOvE ThIS pOINT, IN ThIS COvEr STOry ThELINK prOfILES fOur aLumNI-ruN COmpaNIES ThaT STarTEd up – aNd SuCCEEdEd.
封面关注 COvEr STOry 0 TheLINK 2007 冬季刊 1 TheLINK Winter 2007/8 文 / 安若丽 1997 年,陆风只是西北轻工业学院工业设计专 业的一名学生,当时他有个简单但却很聪明的想法: 假如把国内市场上的主要金融数据编排到一张携带 方便的软盘上,投资者可以轻松地估计市场走向, 会怎么样?十年后,陆风(EMBA2002)经营着国内 最大的金融数据公司,而他创办的万得资讯公司也 在国际上赢得了“中国彭博社”的美誉。 四年后的 2001 年,在墨西哥中部的鞋都莱昂 (Leon), 胡安德(Juan Martínez)(MBA2002)准 备圆他儿时就有的中国梦——这个梦想促使他就读 中欧,并在 2003 年成立了一家贸易公司,在中国与 西语国家之间经营皮革、时尚衣服饰品等货品。四 年以来,Solhix 公司吸引了数百家来自太平洋两岸的 供应商和买家。 与此同时,在广东省,李雄(EMBA2002)的 2005 年忙着解决一个商业人士经常遇到的问题 :找 到一个可以谈生意、举行活动的理想酒店太难了。 于是,李雄就成立了“食在广州第一网”酒店数据库 网站,顾客可以通过网站和手机查询广州 3000 家 酒店的信息,并通过“订餐小秘书”订座。如今其电 话预定客户数量已经达到了1万家,并且在继续增加。 同年,从巴黎移居上海的 Valenrie Touya 发现, 越来越多的高品味的中国城市消费者愿意出“欧洲的 价格”,购买出自优秀的年轻时尚设计师之手的服装, 而不是去买那些大牌的全球知名品牌,或者购买假 冒品。Touya 现在经营着一家名为 Curiosity 的精品 店,在上海和苏州共有 3 家门面。 四位中欧校友的共性在于 :他们都成功地实现 了在中国的创业梦想。尽管创业充满风险,创业者 还要面对巨大的心理压力(有 8 成的创业项目不到一 年就会夭折),还是有越来越多人愿意尝试创业。本 期,《The Link》杂志走进中国新一代创业者的生活。 本期的主题文章将介绍 5 位中欧教授对这个群体的 研究成果,还将介绍上面 4 位创业者的成功故事。 东方硅谷 一个有新颖的商业主意的创业者,应该去上海 呢,还是应该去以创新、时尚生活和风险投资而出 名的加州硅谷呢? >> 主文继续第 64 页 By Laurie Underwood Back in 1997, an Industrial Design student named Lu Feng, from Xian’s Northwest Light Industry Institute, came up with a simple but clever idea: what if key financial data on <strong>China</strong>’s markets were formatted onto a handy computer disk, allowing investors to easily assess trends? One decade later, Lu (CEIBS EMBA 2002) op- erates <strong>China</strong>’s #1 resource for financial data. In fact, his company, Shanghai Wind Information & Technology Co., is known internationally as “<strong>China</strong>’s Bloomberg.” Four years later, in the central Mexican shoe-manufacturing town of Leon, Juan Martínez (MBA 2002) was preparing to fol- low his childhood dream of visiting <strong>China</strong> – an ambition that led him to found a trading com- pany handling leather materials, fashion acces- sories and more. Now in its fourth year, Solhix is bringing together hundreds of suppliers and buyers from both sides of the Pacific. Meanwhile in Guangdong province, Li Xiong (EMBA 2002) spent 2005 developing a solution to a common problem among his peers: fellow businesspeople were constantly scram- bling to find the best restaurant for company meetings or events. In response, Li formed the MYFB Restaurants Guide, offering internet or mobile access to a database of 3,000 Guangzhou- area restaurants. Today, the service reaches a user base of 100,000 clients, and growing. That same year, Parisian transplant Valerie Touya (EMBA 2002) discovered a growing pop- ulation of sophisticated urban shoppers willing to pay “<strong>Europe</strong>an prices” for trend-setting cloth- ing from talented new designers as an alterna- tive to buying big name, global brands or fakes. Touya now operates three bustling Curiosity Concept stores in Shanghai and Suzhou. What these four CEIBS alumni have in common is their successful pursuit of an entre- preneurial dream in <strong>China</strong>. While starting a com- pany remains one of the most financially risky and emotionally stressful endeavors a person can undertake – 80 percent of new businesses perish before their first birthday – a growing number of businesspeople are making a go of it. This month, TheLINK takes a close-up look at the life and times of the new generation of entrepreneurs in <strong>China</strong>. Our cover story features the findings of five CEIBS professors who are researching this topic, and profiles the four successful alumni en- trepreneurs introduced above. siliCON vAlley, eAsT Which is a better environment for an entrepre- neur with a hot new business idea: Shanghai or California’s Silicon Valley – home of America’s trendsetting Web 2.0 technology and famous for its creative minds, stylish living, and venture capital? The answer is “Shanghai,” according to CEIBS Professor of Entrepreneurship Ge Dingkun. Prof. Ge should know: he is a product of California’s famous creativity and entrepre- neurial spirit, having spent several years work- ing in San Francisco in the early 2000s. “In the Silicon Valley, when you just walk down the street or stop for a coffee, you hear peo- ple talking about their ideas for startups,” says Ge. But while the atmosphere near San Francisco is crackling with innovative brainwaves, Ge stresses that <strong>China</strong> now offers other valuable benefits for entrepreneurs. Ironically, the nation’s status as a developing market, and even its past as a planned economy that banned entrepreneurship, has created one of the world’s best environments for launching a startup. The reason: On one hand, Chinese buyers are well informed of international product trends, and are increasingly willing and
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